22. Embracing the Entrepreneurial Mindset with Claire Marshall

In this episode, Jess interviews Claire Marshall, a fractional Chief Marketing Officer and marketing strategist with a background in hypnotherapy. Claire shares her journey, insights, and practical tips for business owners navigating the challenges of entrepreneurship.
Key Discussion Points:
Claire explores the unique challenges of having an entrepreneurial mindset, such as managing endless ideas and overcoming imposter syndrome. She highlights the importance of focusing on priorities, taking actionable steps, and reframing competition as inspiration.
Drawing from her experience, Claire explains how disjointed marketing efforts can hinder business success. She advocates for comprehensive audits, clear goal-setting, and building cohesive strategies that align with business objectives.
Networking is redefined as cultivating meaningful relationships with collaborators, mentors, and peers. Claire emphasises how the right support network can inspire growth, provide accountability, and sustain motivation.
Practical Tips for Entrepreneurs:
Stay focused on your own journey and resist comparison.
Break goals into smaller, manageable tasks to maintain clarity.
Surround yourself with the right people-mentors, peers, and collaborators.
Celebrate wins regularly to keep a positive outlook.
Use freelancers or part-time support to scale operations before committing to full-time hires.
About the host:
Jess White is an entrepreneur, yogi, and CEO. She has three businesses, two children, and two dogs, so life is full! Jess realised early on that life is a gift, and you should never take it for granted. She lives her life to the full with gratitude, never holding back.
She started her first business in 2008, making cakes, as she wanted to create a business whilst being a full-time Mum. This led her to gain several Great Taste Awards, appearing on TV and pitching to Virgin Atlantic, Waitrose and Asda. When asked to design a range of cakes for a supermarket, she put entrepreneurship on hold to focus on raising her children so she could return to business, but she did not want to miss being there and bringing up her children. As they grew older, in 2015, Jess began a new business, which was her total passion for helping others through what had helped her gain strength and healing through the beautiful practice of yoga and meditation. YogiTribe has taken Jess around the world, creating transformational retreats and bringing people together in beautiful places to create growth that affects their lives physically, mentally, and spiritually. After wishing she had discovered yoga as a child because of its transformational effects, she also fulfilled a dream of training to be able to teach yoga to children. After years of running yoga in schools, Jess now has a teacher training program for adults wanting to do the same.
Realising she loves business and bringing people together to create connection and transformation, in November 2022, Jess created Spark Business Networking and began hosting networking events with a difference. She gave her clients fantastic events that put them at ease and made the whole experience enjoyable and effective. Spark has grown to a thriving business community of members and is now expanding through the Spark franchise.
Sponsor Message:
YogiTribe Retreats offer busy entrepreneurs the chance to get away and rejuvenate mind, body, and soul in a serene setting away from the hustle and bustle of everyday life. Whether you are a seasoned yogi or just beginning your practice, Yogitribe Retreats offers a range of retreats tailored to meet and nourish your needs. Book your retreat today at yogitribe.com/...
Spark Business Networking offers a community for entrepreneurs, business professionals, CEOs and industry leaders to get together and spark connection, collaborations, new business, learning and much more. Join us today at sparkbusinessn....
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