Growing a Brand with Guerrilla Marketing

In this episode of The DTC Insider podcast, Lisa Mullan, the founder of Uwila Warrior. Lisa comes from a finance and tech background, with experience working at HubSpot on projects that gave her insights into how brands operate and scale.
In partnership with a friend in fashion, Lisa launched Uwila Warrior to create comfortable, functional underwear. Now, with a retail space in Boston and partnerships with other brands, her company has grown steadily and sustainably.
👉 The shift in the e-commerce landscape towards profitability and sustainable growth
👉 The benefits of opting out of outside capital for maintaining control over business direction
👉 How retail partnerships can enhance brand visibility and drive sales
👉 The challenges and opportunities for growth during COVID-19
👉 The growing importance of sustainability in product development for consumers
👉 Combining online and offline tactics for effective customer acquisition strategies
👉 The unique challenges of influencer marketing for intimate apparel brands
👉 Aligning retention strategies with the customer buying cycle
👉 Leveraging AI to improve customer engagement and marketing effectiveness
👉 Adapting to changing market dynamics through effective forecasting strategies
For more episodes of The DTC Insider podcast, head on over to www.thedtcinsid...
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital:
👉 Visit our website: www.bsrdigital...
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