The Rise and Fall of Casey Neistat's Beme
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- Опубликовано: 29 сен 2020
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In 2015 to 2016, Casey Neistat was on the top of his game. And thing were about to get better. His tech company BEME was being purchased by CNN for a reported $25 million. But in spite of all this success, money and talent, BEME failed. But why?
This is the story of BEME. A $25 million failure.
Sources:
mashable.com/2018/01/25/cnn-c...
www.forbes.com/sites/meganhil...
socialmediahq.com/cnns-beme-e...
njitvector.com/2017/03/the-ris....
www.buzzfeednews.com/article/...
en.wikipedia.org/wiki/Beme
/ when-your-startup-stops
Hey everyone! Thanks for stopping by. Curious what you think of this one. Are you guys upset that Beme is gone? Or are you happy to see Casey daily vlogging again? Let me know your thoughts :)
Never heard of it. Seems like it was kind of nonsense. Record your own face while you watch short vids of other people? I would think people are more into viewing, not “participating.” Who wants to upload 5-8 seconds of themselves watching something?
Thank AustinMcConnell for bringing me here
Nice video! But can you please tell me who made the visuals for this video? Creadits please!
Why has he not uploaded for ages?
Interesting timeline and connections to events since then and happening today.
Yeah this editing is so good
Liked the guy .. hope he ok casey
Yo! Congrats on 100k man
Hey, I want subscribers too
Most of Casey’s ventures remind me of Entertainment 720 from Parks and Rec, like “what do you actually do here?”
“I don’t know, but we have a half pipe!” lol
Yes!
lol i remember that
...no that would've worked but Hackett never wore shorts!
Never knew what the hell this guy did...apart from being super outgoing and unusual looking...I guess it doesn't take much to impress this generation now
@@stephengreico2810 same
As soon as he cashed out, he stopped putting effort in his work. Why bothering when you have enough cash to live for 250 years.
He made a wise decision. We earn for convince and comfort.
True
Uhhh what? CNN bought it for $10m. He wasn’t part of it anymore.
Sitting there judging other ehh!
@@Dk4KOfficial Agree. He's married and has kids. Why not spend time all your time with your family if you can afford to? Plus, he will be able to set them up for life.
Absolutely incredible editing, man!! 🙌🏽 I don't know how you've been able to consistently keep up this quality, but thank you for holding us up to this standard and wanting to make the best content you can!
thank you so much! it means a lot
Your style is amazing dude. Keep up the good work you will be huge soon
thanks so much man!
I agree this was really good quality content in a original way !
He lacked the management skills to make this go. As you said he is a pure artist working best in his own laboratory.
The editing on this is absolutely crazy
thanks so much Pedro :)
Casey made out big on this, the only fail was by the company that bought it.
Yea cnn
The again, CNN made Great Big Story.
It wasnt a fall. Its what you call a strategic buy. You buy it to close it down. This is how microsoft rose.
Beme didn’t fail, CNN failed.
I don't think they Lost... Usually if you buy a company and include the Owner with an Administrative Deal , it has time period . Lets say ... Participate in Board of Directors, for 5 years, etc...
I don´t believe they would've paid that amount for a small period of time on representatoin.
This isn’t the first time I’ve seen a channel with an insane amount of dedication to visuals and not nearly as many views as it deserves. I’m bewildered why your channel isn’t a lot more popular, but well done from me.
You could get a huge number of subs just by doing some editing tutorials. You have such a great style. I also love that your videos aren’t artificially stretched to 10 minutes. They’re tightly written and wonderfully artistic. Thanks man.
thank you man! I appreciate you watching :D and yes tutorials might happen someday! Maybe on a second channel 🤔
@@GalaxyBrainVideo noone watches you anyway, it would be far better to make some tutorial Videos to get views 😉
@@GalaxyBrainVideo Drop the 2nd channel. It's time!
Another banger video. I appreciate your content so damn much. It's written and animated on such a high level. Always a major Treat so see a new Galaxy Brain video 💛
Aw man! Thanks so much ❤️ Comments like these mean the world
Each of your videos just keep getting better and better. Loved this one, such an amazing story! And The VISUALS!!!
thanks so much man!!!
this is the highest quality video i’ve actually seen all day
Quite literally unbelievable this doesn’t have more views. Incredible work man. Seriously, this is amazing.
Thanks Noah! i appreciate it :)
Probably killed by RUclips before it hit the floor.
I love you video and people should acknowledge the work it take to produce such a master piece regularly.
Excellent video as always. I really miss Beme News. I only discovered the channel after Neistat left so to me Beme was basically Lou and his excellent coverage of a wide range of topics. I'd love to see him start a new channel some day.
Thanks so much! And yes agreed. Would be awesome to see him in front of the camera again. Last I checked he's writing for CNN now. Doesn't look to be doing much video stuff though.
Great vid man, really filled in some blanks for me on the whole situation. Loved Casey's dailey vlogs and company 🤙
Bro, what an amazing and beautiful editing, please keep this quality up!
damn the efforts in editing. I am even scared to see after effects timeline.
Did you create the “subs” timeline (4:28) in After Effects? Was it a template or how did you pull it off?
this is a GREAT explanation of what happened to Beme...for years on and off i'd search the web wondering what happened. this video is the best report blog or vlog i've seen. thank you. and pretty much the only one since you're not gonna get an honest recap from the players, either the Casey or CNN side. they'll always put the best face on it. totally agree that Beme was ...wwweird from the start. i was a huge Casey vlog fan for the 2 years he uploaded every day. Beme surfed the wave of the peak of his popularity. it was an example of someone given the keys to the kingdom but without a good idea. can you imagine if Casey and his team thought of TikTok or even now-dead Vine? he would've been silicon valley LEGEND. but hey, he is a trailblazer and redefined vlogging and being the Best at Anything is impressive. one other thing all of the reports on Beme forget to mention is big corporations have to claim losses in order to get those sweet tax breaks. $25 million to you and me is everything, but to Turner it's hardly noticeable. for a small bit of money (to them) they bought (they thought) Casey's talent and audience. and if it didn't work out (it didn't) they can always put it in the loss column and boost their bottom line that way. for CNN, it was a win-win. for Casey, same. for his audience, it was just a big HuH?!?
I actually wouldn’t be surprised if Beme was just a “tool” from the start. “how can I turn my RUclips success into a massive payday?”
(While his channel was blowing up, I don’t think he was making millions from his RUclips revenue);
Casey always mentioned subtly how big companies didn’t properly value RUclips. So he comes up with an idea, didn’t really matter what. Creates it, does the initial hype. It gets massive downloads initially from the hype Casey’s channel allotted it. Now Casey had a real world example of the power behind the “audience” he created .... CNN takes the bait. Pays him, he does just enough to fulfill his contract terms, and then bolts @ the One year mark with a wad of cash. Kudos to him for getting paid! I can’t hate on that at all
@@srb2834 Yes and no, I think Casey truly wanted Beme to be the next Twitter/Instagram/SnapChat that would make him a Billionaire, but in the end he probably personally made like $12 million from the sale to CNN, which isn't too shabby and not a bad consolation prize for a company that failed. That's the best way to fail, fail up, and laugh all the way to the bank!
Omg your videos are so well made! I love it!
This guy so Underrated he deserves so much more hype love your editing
I personally think the initial beme concept was interesting and had a potential. As they kept putting their eggs in too many baskets and casey going from an artist to a mangerial role it was doomed. Awesome video!
It seemed pretty clear that once contract terms were fulfilled. Casey and his partner got out of Dodge with the bag of money. I don’t blame them, CNN thought they were being slick by buying the App to have access to Casey, so Casey leveraged his own channel to get a big payday. Pretty smart!
this editing is insane, nice job bro
Wild how all these years later BeReal is the new “big” app with all of its similarities
Great style! Love information videos and this was very entertaining to watch!
This editing is so dope. Well done.😎😎
Iv known a few larger business that have been bought out. Part of the deal is owners, and some staff are usually kept on for a period of time as part of the contract, to facilitate a smooth transition. After that time period, previous owners obligations are over, and much of the staff may be replaced.
I have been looking for this for so long thank you
The best review of BEME yet ! Kudos man! Do you think BEME was ahead of its time? Could it work today?
thanks so much dude! And hmm the app itself seemed to be a bit too niche, and plus snapchat was doing a better job at what they were trying to do I think. As for the news channel? I definitely think it could still work and really wish it was still around today.
Interesting! I always wondered about that! Casey didn't talk about it much. Kind of burned out on Casey now. He made enough money so he does not have to work to hard these days. But he spent a lot of money on that office space in New York he was remodeling. Nothing ever became of that either.
I love how you made a video about someone who makes videos, but by using animations
Dude this video is SO well made holy cow
Nice graphics and editing. Keep Rolling!
hey man great video! the production quality is marvellous!!!
thanks dude! means a lot
Great work man, keep going. Channel might be small but this kind of content will eventually blow up
Holy shit that is some sick editing. Absolutely loved it!
thanks dude!
i’ve just found this video a year or so after it’s release and beme reminds me of bereal
how long did you edit this video? and what editors did you use?
Man.. This editing is on an other level
Your video style is out of this world!!
thanks so much! :)
Casey is an innovator with a creative mind. His type of creativity blossoms off of “quick pace” art form with quick results. Beme ran into a lot of other competitive apps and the issues it had were not quick and easy fixes. This hindrance of creative solutions and development really boxed Casey’s mind so he was frustrated.
Great Vid, next do 368 - it was a good idea that just seemed to be taking off when Casey left New York for LA - a few months later Covid struck.
I really miss Beme News, there's hardly any other journalistic channel like that on RUclips (that I'm aware of)
Also, your production quality is phenomenal
agreed! its really too bad they're gone. And thanks so much, mean a lot :D
Just found this video. Bro, keep this up
There's an episode of Atlanta's 3rd season, The Old Mand and The Tree, which made me think of Neistat.
Your Editing skill is really impressive ! Very intuitive and unique designstyle :)
appreciate it Noir!
dude how do you make these edits? so good
What editing application do you use?
Sick editing and i completely forgot about beme
Why I never heard about beme before? Well, maybe that's why it failed...
Yeah it failed because of you
@@macaroon147 such a stupid comment
Never heard of it either. No one I know ever spoke about it, no advertising that I had ever seen, never heard Mr. Neistat talk about it.
It was a major presence in all of his vlogs in 2015-2016
AMAZING quality content dude. Great job, thanks for sharing
Thanks for telling the stories behind.
I really thought that Casey's app had a great exit.
How much do you think Neistat himself benefit from the 25M acquisition?
Since he had a business partner and a dev team
Due to the fact he quit RUclips soon after, I would say a lot.
He spent 500k and made 25 mill, he did well
7:55 Well said. To motivate a person, they need to know exactly what they are trying to achieve.
Crazy good production quality.
Casey singing on the way to the bank: «I’m the Robin in the hood, took all the money that I could... for of product that was no good! » :-)
Thanks for the «what happened» video. I was a big fan of casey’s videos, before the launch of beme, till he went to LA. With perspective you come to think
that the videos he was making was mainly to have an audience for his product coming up. Then it came out, was sold and Casey runned away with the money...
And we never heard of what happened to the first floor of the building that was to become a multi task creative space. (Even if he would do videos again,
I think the «Casey hype» is over).
Kinda sucks that he doesn't do much content but I can understand him wanting to do more stuff with his family because he does have young children so I think once they grow up we will see more of him again.
Excellent job on this video..
Lou's Segments on BEME were some of the best investigative journalism I have seen on RUclips. It was like a less cringe and more informative "Adam Ruins Everything."
Beme was stillborn, I've never heard of anybody once downloading it even though if they're all the hype he put into it
Great video dude, love the editing
thanks man!
The Corridor Cast RUclips channel has a 12 minute video where they talk to Jake Roper about Beme behind the scenes. And a lot of the points you brought up are the same Roper mentions. For example:
-Casey is a very independent person and didn’t like having to lead a large team
-Beme itself seemed disorganized, there wasn’t a unified vision, their ideas and goals were always changing
- Some of the products Beme tried to make sound terrible. For example one was where you could just choose whatever CNN livestream you wanted to watch so there could be no “bias” in your news but that definitely sounds like a way for people to cherry pick the information they want to see making it even more biased.
very well put! and yeah that live stream idea always sounded crazy to me. For one it sounded like it would be way too complex to navigate and on the other hand it would also be just plain boring. One of the main reasons for journalism is to translate and make accessible what world leaders are saying. Thanks for your comment!
Nice editing! How is the name os this style?
Great editing !
Neistat's heyday came when he was churning out content about new iPhone releases, electric skateboards, ebikes, and expensive plane tickets. His vlog was mostly just a daily celebration of consumerist culture. While the personal wealth he amassed is admirable, his accomplishments aren't really something to aspire to. Aside from separating CNN from several million dollars, his biggest contribution was being a really talented drone salesman.
Those consumerist videos may have gotten the most views but that wasn’t his culture. It’s also not his fault that people are drawn into that consumerism, therefore the algorithm promotes it. Beme was an app that actually could of done something good in the social media world. From my perspective every social media platform today has made our society far more depressed, anxious, greedy, and consumerist.
Beam walked so BeReal could run
This editing is 🔥
I got the notification 10mins later lmao
You did all the graphics ?! The head scratching, the floating heads and so on ?
This is so interesting to me because Casey said he wouldn’t have stayed with Candice if she gave up on HER business. This was because he said he couldn’t be with a “quitter”. That just feels so wrong after hearing this.
This is awesome editing
Wow man! Great video, keep on!
When Casey first introduced Hackett I knew it wouldn't work!
Superb edit!
RUclipsrs rarely have a plan as far as a career to fall back too.
Lesson : Never make business with people who doesn’t have a clear business goal.
Editing tutorials sharing tips on how to create things like the video in the sunglasses would increase subscribers.
I remember when Casey was building the studio for Beme and he enthusiastically promoted it as a video editing facility which would welcome free lance artists. I watched quite a few videos of the construction process and the grand opening. I also had the impression that he had purchased the building, is that correct? IDK.
Apparently at some point CNN got involved and decided they wanted to take this in a different direction and Casey and Matt Hackett couldn't resist the money they were offered. Or they realized that the dream was not viable and decided to suggest starting a news organization? Doubtful. They sold the company to the highest bidder.
I note that the information and opinions offered in this video are not verified by CNN or Neistat, so I am left with the strong sense that Galaxy Brain does not know what actually happened. I see Casey has a video called, "What the Hell Happened to Beme?" so I will check that out next. Update: He didn't reveal much there but check out this video with Matt -- where they discuss the reality like adults. What happened? They were out of money. "Matt Hackett and Casey Neistat on Beme's Acquistion" ruclips.net/video/DpCSimFe2vw/видео.html
I remember the intentionally makeshift looking news background they had for their Beme news videos… It was awful and the videos were very underwhelming.
Great video. Love the style!
thanks so much!
I watched Casey every day back then and never even saw anything about Beme 😅😅😅
Yeah don’t know who this is but I will still watch
Pierce yeah I know that
Pierce yep still ain’t ringing any bells
Pierce OMG
How do you animate this
Great editing, #subscribed
I didn’t even know it came out as an app
He's still on the top of his game, he just doesn't need social media to be happy.
I think he sold it before it failed big time.
He is not solo, tv production was paying him at the time he was only youtuber. I think it was HBO
Here before 1 million subscribers
It’s almost like BeReal is the same idea as Beme, but with photos instead
Never even heard about beme until this video
Can someone explain why Beme was only worth $25M USD while other apps get huge valuations even while not being any more impressive?
i find it interesting how people call businesses failed if they shut down... i don't think we should measure success or failure on how long a business has been open. Eventually sooner or later, every businesses will close. So do people just say every business is a failure? What if the owner had a lot of success when the business was open? And just decided to close down shop to do something else, or live a comfortable stressful life? Or started a new business that is successful?
Amazing as always!
thanks so much! :)
awesome edit!
I love your videos. Keep this thing going.
thanks so much! will do!
@@GalaxyBrainVideojust wondering how long does it take you to produce a video.
@@felixk.c540 i just do this part time, so it takes about 3 weeks
Wow. That's good
BEME was great in version 1.00 and should have stayed that way. PERIOD.