How to Add Creativity and Value to B2B Marketing: with Eric Fulwiler

SEASON 3 | EPISODE #9
Creativity drives business.
If marketing is the growth engine of business and creativity is the core of marketing, the real tool for propelling business forward is creative work. Even in B2B.
In this episode of Real Creative Leadership, Eric Fulwiler, Co-founder and CEO of Rival, discusses why re-envisioning creative's role, strategy, and influence in the B2B space can be the game-changer companies need for long-term success.
Join now to learn more about how to make creativity the secret sauce of building your brand.
Watch this episode to discover:
- Where to push the envelope for audience attention
- What kind of company culture to build around marketing
- Why adding value should be your creative focus
- How to think about brand differentiation
Mentioned in this show:
► Rival - wearerival.com
► VaynerMedia - vaynermedia.com
► 11:FS - www.11fs.com
► Meaningful Brands - www.meaningful-brands.com
► B2B Marketing Institute - / b2b-institute
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Dear Real creative leadership, I wonder if you guys have advice on starting a creative career when your background is in research?