Tough Mudder CEO, Giles Chater, on Rebuilding the Brand

Giles Chater is the CEO of Tough Mudder and Senior Vice President of Spartan. He was at the World Toughest Mudder event and spoke on the No Excuses podcast with Sean Corvell. He reflected on the event, the team, the community and the culture of Tough Mudder. He was very proud of the progress the team had made, particularly re-building the team from scratch and introducing slides and bibs for adaptive athletes. At the end of the event, he was seen expressing his joy at the accomplishments of the runners and was very smooth and charming when speaking on the mic.
"No matter how much progress we make, there is always more progress to be made and that energizes us to be able to again."
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[@Rat-nl1xe]

Sadly not done the event for a couple of years far to expensive .