Sports Business Journal Awards Ticketmaster Presence "Best in Sports Technology"

Ticketmaster, the global market leader in ticketing, was awarded "Best in Sports Technology" for Presence last night at Sports Business Journal's 11th Annual Sports Business Awards. The award winners are selected by a panel of industry editors, writers, and researchers.
Ticketmaster Presence is the next generation venue access control and fan engagement platform that replaces paper tickets with digital passes. Presence streamlines live event venue operations, provides real time insights and analytics to venues and teams, enhances security, protects against fraud, and allows for a personalized fan experience. Ticketmaster is also developing and exploring new features for Presence, including facial recognition technology through Blink Identity.
The technology is a cornerstone of Ticketmaster's official ticketing partnership with the National Football League. More than 100 venues have implemented Presence, and more than 13 million fans have entered venues using the technology.
"We're honored to be named 'Best in Sports Technology' at this year's Sports Business Awards. Ticketmaster Presence and digital tickets are primed to change the way fans experience live events," said Justin Burleigh, Chief Product Officer, Ticketmaster North America. "And it's all happening in the palm of your hand with your mobile device. It's the kind of technology that venues, teams, artists and fans have been waiting for."

[@kidmedium]

Congrats on the SBJ award! Most of the benefits of Presence seem to be about frictionless entry, and de-anonymizing attendees, but what does it enable in terms of in-venue engagement and purchases from seat?