That's exactly why radio stations need to have a very strong retail sales effort that includes finding accounts you can sell direct, agency or no agency. RKO devised the concept of the retail sale department, which had the responsibility of finding retail accounts that would become advertisers and developing relationships with retailers directly, even if they had an agency. Guess what, it worked.
That's exactly why radio stations need to have a very strong retail sales effort that includes finding accounts you can sell direct, agency or no agency. RKO devised the concept of the retail sale department, which had the responsibility of finding retail accounts that would become advertisers and developing relationships with retailers directly, even if they had an agency. Guess what, it worked.
like this