Green Media Summit | Setting Carbon Emission Measurement Standards

For the full-length video, visit: greenmediasummit.com/videos-2...
Standardization requires collaboration and enforcement. Hear members from the IAB Tech Lab, Ad Net Zero, and the Association of National Advertisers (ANA) on what collective progress has been made towards standardization and what’s still needed to achieve it.
Speaker(s):
Brian Murphy | Chief Revenue Officer at Duration Media
Hillary Slattery | Director Programmatic at IAB Tech Lab
John Osborn | Director at AdNetZero
Nick Primola | Group EVP, Global CMO Growth Council at ANA
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 11, 2024 in New York City.