This is Your Brain on Engineering

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We wanted to highlight some of the reasons more choices for girls are so important. Why stay on a conveyor belt when you can build your own Ferris wheel, after all?
We're GoldieBlox, a disruptive children’s media company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future - literally.
Our founder, Debbie Sterling, is a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.
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CREDITS
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Engineer Princess - Reese
Director - Beau Lewis
Producer - Kimi Milo
Art Director - Susie Alegria
Sound - Aaron Brown & Pico Sound
Editor - Dan Truog