Scaling demand gen programs for hypergrowth ft. Canberk Beker

Canberk Beker has been involved in the growth journey of more than a few companies over the last few years.
Today, he leads growth at HockeyStack and has already helped them grow at rapid pace.
In this session of our virtual summit, Canberk covered:
His experiences with account managers at LinkedIn, Google, and Facebook
What he means when he says "Lead gen isn't all that bad" when comparing with Demand Gen
Does running LinkedIn ads equal creating demand?
How Canberk thought about scaling demand and pipeline as Cognism went through massive growth?
How and where does HockeyStack Labs fit into his demand gen strategy for HockeyStack?
LinkedIn Connected TV Ads: How to run it, his learnings, and mistakes to avoid.
Quirkiest campaign idea Canberk has ever wanted to run or executed
Tune in and expect a buzzing session on what it takes to scale demand gen!