A big DON’T for Microsoft in 2025: do not announce Multiplatform releases at your own shows. Leave that for the neutral places. They did well with Doom: The Dark Ages. On Xbox Showcases they only showed: Xbox, PC & Game Pass. On the Bethesda channel they showed the PS5 version.
Microsoft owns Bethesda, so Bethesda's channel is still Microsoft's. What you're wanting Microsoft to do is keep trying to hide that they're now a multiplatform publisher. That sort of mixed messaging is the major problem they've had for a while. They need to just pick a path and tell everyone, everywhere they can. In their next Xbox showcase video, they should just put a PS5 logo in whatever game trailers they show for multiplatform games. Just get it out there. And if anyone still wants to buy Xbox hardware, that's fine, but if the hardware we play games on isn't important, then Microsoft needs to show that. Stop saying, "Everything is an Xbox," as if they won the console war and just speak the truth, like, "Xbox gaming everywhere". That sounds so much better, and there's nothing confusing about it.
Fable definitely SHOULD delay to 2026. Polish the hell out of it, make sure it's blockbuster, and doesn't get overshadowed by Avowed, Outer Worlds 2, Doom, and games from every other publisher, including GTA6 and Nintendo's new console + exclusives
The issue with Destin's argument about the loss of money per console is that the consoles are are manufactured and shipped to stores. Majority of the loss has already happened, by lowering the cost you can begin to actually sell more and recoop that money spent. Microsoft themselves have said the money is in the software and subscriptions, the best way to help that is to drop the prices of the console. More people in the ecosystem means more money longterm, especially now that they are delivering games for the first time in a LONG time.
12:15 is the key question that needs to be communicated.. What IS the value proposition of Microsoft’s console for consumers, if the company strategy has shifted to value Gamepass over the Xbox itself.
Do's for 2025 - Just enjoy the games and appreciate gaming for what it is. Don'ts for 2025 - Don't listen to games journalists or so called industry insiders who don't have a clue as to what it is they are talking about 🤣
Microsoft wants a release cadence on GP, the overall release calendar is less relevant to them. They even don‘t need to worry about gta6 to some extend
consoles often are sold at a loss yes, but unsure how Destin got the $200 number.... if it's a 2022 number even then it was $100-200. theres been heavy inflation but also the manufacturing typically gets cheaper and more efficient over time. it costs much more to make the first unit off the production line than it does the last one
@@DeathB3foreDawn Stop spreading lies. She didn't breach her contract. She was told something was okay, then after she did it, someone else told her that it wasn't okay and fired her.
movies do get release dates long in advance but now get delayed much more than they used to it seems, perhaps because the release date is announced too soon (for purposes of their discussion on not releasing smaller properties to be overshadowed by something huge at the same time like GTA 6). movies are getting bigger and bigger too in scope and budget like AAA gaming and likely encountering the same issues that even a release date in 1-2 years or more typically in the case of multiple release date announced at the same time as when a studio puts out its 3-5 year scheduling plan, we're seeing big movie release dates slip a lot now. can still get out of the way of the delayed new date, but the delays are happening
Do: Use your gigantic war chest of IP and built your brand. Don’t: Give PlayStation your games especially when PlayStation aggressively money hats to keep games off Xbox.
Xbox is not an ecosystem it will be an app. Ecosystems are integrated by proprietary hardware. Apple is an ecosystem while Spotify is an "anywhere app"
Get GTA VI marketing. If it releases 2025 and if PS gets the marketing the combination of the marketing and the PS5 Pro being the best place to play it could hurt Xbox immeasurably imo. If it's delayed to 2026 and new Xbox hardware is on the table that year this becomes less important
@craigsampson3386 If it wasn't effective Sony and MS wouldn't do it. You are assuming the masses will spend 700 over 500 or even 250 for a Series S. People in the comment section of Unlocked are not the target audience for marketing
"Don't cut staff as it affects staff morale"......next story "Xbox sales are down and can't cut prices" This is why there's lay-offs, the market doesn't support the number of employees they have currently...
February: Avowed April: South of Midnight June: Doom: The Dark Ages August: The Elder Scrolls IV: Oblivion Remake September: The Outer Worlds 2 October: Call of Duty 2025 November: Fable December: Gears of War: E-Day 2025 will be the best year EVER for Xbox & the best year a console manufacturer/publisher EVER had 🤩🤯
i think they can build some hype for the xbox handheld and talk around it like ryan said, what theyve learned and what it can be..... build some interest ... Theres so many PC handhelds now... you dont want it to get lost in the shuffle. the newer MSI claw is much better, future Steam Decks almost certain, future Legion Gos have leaked.... ROG ally has been nicely discounted and I see and hear it talked about a lot.... theres a lot of interest but a lot of competition . OneXPlayer....Ayaneo...
Biggest Do is Backwards Compatibility. Find ways to either get older games playable or get them remastered. In the same vein, they need to lean in to next gen upgrades. Get studios to make updates in the same vein of Witcher 3, cyberpunk, etc. Make people rethink games they missed out on or didn’t finish
Can anyone identify the game featured between Halo and STALKER 2 on the home menu of Ryan McCaffrey’s TV? 🤔 can’t figure it out for the life of me lol 😂
I'm not sure that January is the correct answer either for avowed. Typically publishers avoid that window so people can catch up on their holiday game purchases.
SOMEBODY TELL DESTIN THAT XBOX SHOULD NOT BE TALKING ABOUT A HAND HELD THAT PHIL SAID OUT HIS MOUTH IS YEARS AWAY!!! XBOX ALREADY HAS AN ISSUE WITH FOOT IN MOUTH DISEASE
This episode is peak Ryan bathing in his own self-importance. Dude, the Internet doesn't hang on your every word. Lighten up and stop taking yourself so seriously.
I love my Xbox, but my first Xbox was an Xbox One. I feel like the Xbox One days were pretty terrible, and the start of this generation was pretty terrible. It does feel like Microsoft is trending in the right direction.
Don't worry according to Mr.Uncle Phillip "tflop" Spencezzy and AYAYron Greenberg has assured us 2025 will be the greatest year for xbox. Jes like hes been saying every year since circa 2012. Oh also the "hOLy ToOLz" will finally drop for xsx development.
Destin should stop talking business, hes clueless. First off the dollar is not week, its been getting steadily stornger the last couple years. Also, where were you in 2009 when the world was in a recession, that didn't stop xbox from lowering the cost of a 360. Hardware prices always drop no matter the economic conditions. Also, why do you assume xbox is selling the sx at break even now? Its been 4 years and over 30M sold, theyre making money on these. Also, whats better for xbox, selling millions more but at a small loss or having millions of unsold units sitting in a warehouse? Please stop trying to talk economics and business, its not your avenue.
RYAN IS FOOLISH BEGGING FOR A PRICE CUT. A PRICE CUT ISNT GOING TO MOVE THE NEEDLE FOR XBOX. THERE IS ALSO THE PSYCHOLOGICAL ASPECT FOR CONSUMERS VIEWING THE XBOX AS AN INFERIOR PRODUCT.
@@rilentkiller What kind of sponsor was it...? I guess I can just Google at this point. Ahh, just says "mobile company". If it's a mobile game company, I can see why IGN would be concerned, but they went about this the wrong way.
Why? It seems the Xbox gamepass is their priority now, much more than Xbox hardware itself. So multiplatform software success looks like Microsoft are achieving their intended goals.
Even when Indiana jones drops on PlayStation it’s still a Xbox gamepass exclusive which Xbox still feels like like the home console if we getting it free on gamepass no one cares it’s on PlayStation if we getting it on gamepass. GTA 3 was the seller of ps2 because it felt like a ps exclusive when it’s wasn’t
Destin hit the nail on the head. Sony owns the first party market so it’s a tough selling point if Xbox games will be on PS as well
Especially with Sony continuing to moneyhat third party games as well. Xbox users aren’t benefitting at all from any of this. The concerns are valid.
Yeah, Sonys had sooooo many first party games the last two years...oh wait, no they haven't.
@@judah_macabeSony had a ton of 2nd and 3rd party exclusives this year. Half of the game of the year contenders didn't even make it to xbox.
@@judah_macabeGod of War Ragnarok and Spider man 2 are some pretty heavy hitters that released within the last two years if you ask me…
@@GreyLion86do they even have to moneyhat at this point?
A big DON’T for Microsoft in 2025: do not announce Multiplatform releases at your own shows. Leave that for the neutral places.
They did well with Doom: The Dark Ages. On Xbox Showcases they only showed: Xbox, PC & Game Pass. On the Bethesda channel they showed the PS5 version.
Microsoft owns Bethesda, so Bethesda's channel is still Microsoft's. What you're wanting Microsoft to do is keep trying to hide that they're now a multiplatform publisher. That sort of mixed messaging is the major problem they've had for a while. They need to just pick a path and tell everyone, everywhere they can. In their next Xbox showcase video, they should just put a PS5 logo in whatever game trailers they show for multiplatform games. Just get it out there. And if anyone still wants to buy Xbox hardware, that's fine, but if the hardware we play games on isn't important, then Microsoft needs to show that. Stop saying, "Everything is an Xbox," as if they won the console war and just speak the truth, like, "Xbox gaming everywhere". That sounds so much better, and there's nothing confusing about it.
It’s so funny seeing all these comments supporting Stella now but when she was on the show she got the most hate comments like make up yall mind
I'm happy Stella isn't here. Idk why other folks are missing her.
She never had anything meaningful to contribute to
It's because negativity gets upvotes, and positivity gets downvotes. Even your comment is a negative one, hence the upvotes, lol.
Streamer
Or just maybe it's different people saying different comments.
Fable definitely SHOULD delay to 2026. Polish the hell out of it, make sure it's blockbuster, and doesn't get overshadowed by Avowed, Outer Worlds 2, Doom, and games from every other publisher, including GTA6 and Nintendo's new console + exclusives
No it shouldn't.
Message to Xbox gamers in 2025: Ignore the haters and enjoy your platform. 🎉
Find an alternative soon
Buying X this weekend
💚
Enjoy your holidays! See ya next year!
Call of Duty moved for Red Dead Redemption. Youre crazy if you think CoD is not going to move for GTA6 lmfao
Exactly lol
I just hope there is a function to play all my bought Xbox games on my PlayStation 6.
Probably not
This is impossible. It wouldn't make any sense for either MS or Sony
The issue with Destin's argument about the loss of money per console is that the consoles are are manufactured and shipped to stores. Majority of the loss has already happened, by lowering the cost you can begin to actually sell more and recoop that money spent. Microsoft themselves have said the money is in the software and subscriptions, the best way to help that is to drop the prices of the console. More people in the ecosystem means more money longterm, especially now that they are delivering games for the first time in a LONG time.
Stella is gone and I’m back great to see actual gamers here
Yea, IGN stop laying off employees.
Who was laid off?
Stella was in breach of her contract and was therefore terminated. And while on the show was embarrassingly clueless and painful to listen to anyway.
Comment isn't about Stella but pertains to acquiring another publication only to layoff people.
12:15 is the key question that needs to be communicated.. What IS the value proposition of Microsoft’s console for consumers, if the company strategy has shifted to value Gamepass over the Xbox itself.
Do's for 2025 - Just enjoy the games and appreciate gaming for what it is.
Don'ts for 2025 - Don't listen to games journalists or so called industry insiders who don't have a clue as to what it is they are talking about 🤣
Most no-nonsense comment here
Microsoft wants a release cadence on GP, the overall release calendar is less relevant to them. They even don‘t need to worry about gta6 to some extend
The answer is give you fans what they want, don't gaslight them and do the opposite of whatever Phil Spencer says
🧂
consoles often are sold at a loss yes, but unsure how Destin got the $200 number.... if it's a 2022 number even then it was $100-200. theres been heavy inflation but also the manufacturing typically gets cheaper and more efficient over time. it costs much more to make the first unit off the production line than it does the last one
100%, also the tariffs speculation was just silly. No one knows what will happen there.
Should be titled Xbox fans await more PR disasters in 2025.
The thing is the "disasters" aren't reality, it's a false narrative. Sony does the same things and no one complains.
Nice try Keighley
Still drinking.... Still drunk ?from the Christmas sherry! 😂
This PR disaster is an Xbox
Love how Ryan freely admitting his option can’t be trusted when opening be saying that he has only correctly picked IGNs GOT a couple times.
Wheres Stella? Im still waiting for her StaField Review that she broke embargo on
In the gym, getting thicker
she's busy fighting that pesky patriarchy she thinks is holding her down
She breached her contracted and was terminated. Let’s move on.
@@DeathB3foreDawn
Stop spreading lies. She didn't breach her contract. She was told something was okay, then after she did it, someone else told her that it wasn't okay and fired her.
Ya may be waiting a while for that
movies do get release dates long in advance but now get delayed much more than they used to it seems, perhaps because the release date is announced too soon (for purposes of their discussion on not releasing smaller properties to be overshadowed by something huge at the same time like GTA 6). movies are getting bigger and bigger too in scope and budget like AAA gaming and likely encountering the same issues that even a release date in 1-2 years or more typically in the case of multiple release date announced at the same time as when a studio puts out its 3-5 year scheduling plan, we're seeing big movie release dates slip a lot now. can still get out of the way of the delayed new date, but the delays are happening
It turns out people don't buy your hardware when you tell them that your software's going to be playable everywhere. Who'da thunk it?
Shiiii I'll still buy them. It's a better console than Playstation. Besides the 1st party games Playstation on the side in my living room.
Who's getting the money, though? 😉
Based Destin is my new favorite Destin. Never stop. BAM.
🙅🏼♂️
Do: Use your gigantic war chest of IP and built your brand.
Don’t: Give PlayStation your games especially when PlayStation aggressively money hats to keep games off Xbox.
The main problem Xbox has is Rumors , RUclipsrs and places like IGN .
Xbox is not an ecosystem it will be an app. Ecosystems are integrated by proprietary hardware. Apple is an ecosystem while Spotify is an "anywhere app"
Xbox consoles are 100% doomed. Most people are jumping ship anyway.
The copium fields are ripe for 2025!!... can't wait for the annual business update this February! 😁😁😁😁😁
Get GTA VI marketing. If it releases 2025 and if PS gets the marketing the combination of the marketing and the PS5 Pro being the best place to play it could hurt Xbox immeasurably imo. If it's delayed to 2026 and new Xbox hardware is on the table that year this becomes less important
Lol sony has gta marketing they are aligned with the most powerful console
😂😂Sony got the marketing rights maybe back July or August
Let's be real no amount of marketing is going to make people prefer buying any Xbox for GTA6 over a PS5 or Pro.
@@eddiecoker4808 Source?
@craigsampson3386 If it wasn't effective Sony and MS wouldn't do it. You are assuming the masses will spend 700 over 500 or even 250 for a Series S. People in the comment section of Unlocked are not the target audience for marketing
What is threads?
Do continue to FINALLY release great games.
Don’t release them on competing platforms so there’s any reason to own an Xbox console.
Come on. We all know why executives are keeping a low profile.
Marry x-mas and a happy new year to you and your family’s
"Don't cut staff as it affects staff morale"......next story "Xbox sales are down and can't cut prices" This is why there's lay-offs, the market doesn't support the number of employees they have currently...
It was nice while it lasted. Xbox console generations are coming to an end.
Fable will be GOTY contender
not if anything like da veilguard lol
DOOM definitely will
Journalists don't vote for games that aren't on Switch or ps5
@@KGKProductionz Was the last Doom? Was any Doom?
@iftycent8 Dude if you hate MS, just say it. It's not that serious.
XBOX FOR LIFE 💚
February: Avowed
April: South of Midnight
June: Doom: The Dark Ages
August: The Elder Scrolls IV: Oblivion Remake
September: The Outer Worlds 2
October: Call of Duty 2025
November: Fable
December: Gears of War: E-Day
2025 will be the best year EVER for Xbox & the best year a console manufacturer/publisher EVER had 🤩🤯
This is not going to happen. I think GOW is 2026. That is fine if GTA6 drops at the end of the year.
Where are the jrpg releases
@@thebloodypancakes Do we really not have enough JRPGs?
@@ProtossHyrdaliskdon't include me by saying "we" because no there isn't an ought jrpg games on xbox it will never be a go to console for jrpgs never
Best year for PC too, those are all coming to Steam! :D
Do’s and don’ts:
DO not buy an Xbox
DON’T get an Xbox
Buy an Xbox and get an Xbox got it
@@MoFoTRex93 a decision more worthless than your parent's choice to have you
someone needs their diaper changed
@@symbolic503 quick, before you get a rash
Can we please get rid of Destin? He tries to act like some shrewd businessman after reading a Bloomberg article
i think they can build some hype for the xbox handheld and talk around it like ryan said, what theyve learned and what it can be..... build some interest ... Theres so many PC handhelds now... you dont want it to get lost in the shuffle. the newer MSI claw is much better, future Steam Decks almost certain, future Legion Gos have leaked.... ROG ally has been nicely discounted and I see and hear it talked about a lot.... theres a lot of interest but a lot of competition . OneXPlayer....Ayaneo...
Destin just comes off as insufferable during this episode.
He's stuck in a kind of endless meltdown cycle at this point.
THIS episode??
Gremlins Breh!!!! GrEMLiNs 💧💦🐾
SX will be my last Xbox.
Search tariffs for video game products it going to be bad in parts
please please please get back in the same room please
The console I’m trading into Gamestop is an Xbox
The console with no games is an Xbox
The console no one should buying in 2025 is an Xbox
Disagree
No games? Ha, ever heard of Gamepass?
Destin not listening yet again. Ryan already said that COD would be unaffected by GTA release. Maybe he should join Stella.
You fail to mention Avoweds " art daddy" stepping into a pile. Thats's going to cost them some.
DON'T buy more developers since you clearly have no clue how to manage game studios
Biggest Do is Backwards Compatibility. Find ways to either get older games playable or get them remastered. In the same vein, they need to lean in to next gen upgrades. Get studios to make updates in the same vein of Witcher 3, cyberpunk, etc. Make people rethink games they missed out on or didn’t finish
Don't: Put Halo on PlayStation like never ever , anything else is fine but not the chief
Even Gears?
Same with Gears
8:45 But what if the benefit of the Xbox ecosystem is detrimental to Xbox console gamers? There's that juxtaposition now.
Im sure Xbox knows when GTA is coming out and if it is even voming out in 2025.
Spelling? Proof read much?
Doubt it, not at this time.
Can anyone identify the game featured between Halo and STALKER 2 on the home menu of Ryan McCaffrey’s TV? 🤔 can’t figure it out for the life of me lol 😂
A Way Out?
Thanks!
Microsoft, Do continue buying everything and making games.
Microsoft, don't make any more hardware.
I'm not sure that January is the correct answer either for avowed. Typically publishers avoid that window so people can catch up on their holiday game purchases.
Listen to youtube nerds trying to tell executive global titans how to run their business.
Goofs at ign
This guy thinks twitter is a better place than threads....RIGHT!!!
dont ask money to play mods for stalker 2
SOMEBODY TELL DESTIN THAT XBOX SHOULD NOT BE TALKING ABOUT A HAND HELD THAT PHIL SAID OUT HIS MOUTH IS YEARS AWAY!!! XBOX ALREADY HAS AN ISSUE WITH FOOT IN MOUTH DISEASE
Yell much?
Xbox needs some games for once! That would help lmaooo
Ps5 has no games
@TheBigTone100 Really? 😂
GTA was confirmed to be fall 2025
Hopefully the new Doom is complete on disc on the PS5. I'm not a fan of single player AAA titles being a paperweight or proof of purchase on Xbox.
I have no clue what this means? Even on PS5, the games are installed to the SSD.
If the Xbox version is a paperweight, why would the PS5 version not be?
This episode is peak Ryan bathing in his own self-importance. Dude, the Internet doesn't hang on your every word. Lighten up and stop taking yourself so seriously.
Indiana Jones isn’t even in the same ballpark as something like Metaphor
Correct, it’s in the better ballpark
Everything is an xbox xbox is confused and all over the place the Activision Deal Destroyed Xbox😮😮😮
Games need more free trials/demo's
I love my Xbox, but my first Xbox was an Xbox One. I feel like the Xbox One days were pretty terrible, and the start of this generation was pretty terrible. It does feel like Microsoft is trending in the right direction.
Don't worry according to Mr.Uncle Phillip "tflop" Spencezzy and AYAYron Greenberg has assured us 2025 will be the greatest year for xbox.
Jes like hes been saying every year since circa 2012.
Oh also the "hOLy ToOLz" will finally drop for xsx development.
Destin should stop talking business, hes clueless. First off the dollar is not week, its been getting steadily stornger the last couple years. Also, where were you in 2009 when the world was in a recession, that didn't stop xbox from lowering the cost of a 360. Hardware prices always drop no matter the economic conditions.
Also, why do you assume xbox is selling the sx at break even now? Its been 4 years and over 30M sold, theyre making money on these. Also, whats better for xbox, selling millions more but at a small loss or having millions of unsold units sitting in a warehouse?
Please stop trying to talk economics and business, its not your avenue.
RYAN IS FOOLISH BEGGING FOR A PRICE CUT. A PRICE CUT ISNT GOING TO MOVE THE NEEDLE FOR XBOX. THERE IS ALSO THE PSYCHOLOGICAL ASPECT FOR CONSUMERS VIEWING THE XBOX AS AN INFERIOR PRODUCT.
Yell much?
@@storkmancope much?
Get laid much?
Avowed literally looks like Concord 2.0
Do: Scrap Halo Studios
If the digsite team is to be believed, what a dumpsterfire of a legacy of a studio.
According to Desting Sony is making $300 LOSS on every PRO sales😂😂
Avowed is in big trouble
No Stella, no watch
🙄
She was let go for tenuous reasons. IGN execs are absurd.
@@farhanprine What are the reasons?
@ProtossHyrdalisk she got a outside sponsor that was previously ok when asked. Then all of a sudden it wasn't, and they dropped her.
@@rilentkiller What kind of sponsor was it...? I guess I can just Google at this point. Ahh, just says "mobile company". If it's a mobile game company, I can see why IGN would be concerned, but they went about this the wrong way.
Xbox made by toys for Bob
dont for 2025- breaching contracts
Cope & glaze
Make halo great again!
MHGA!!
Maybe Xbox should stop announcing cookie-cutter games for their platform and blockbuster games as multiplatform😂
Why? It seems the Xbox gamepass is their priority now, much more than Xbox hardware itself. So multiplatform software success looks like Microsoft are achieving their intended goals.
They have an extremely diverse catalog wtf are you talking about??
Make halo great again
Halo is great, but maybe people have moved on.
Halo’s time has passed tbh. Microsoft need to invest more in creating their *next* Halo, establishing new and exciting IPs that generate hype.
Even when Indiana jones drops on PlayStation it’s still a Xbox gamepass exclusive which Xbox still feels like like the home console if we getting it free on gamepass no one cares it’s on PlayStation if we getting it on gamepass. GTA 3 was the seller of ps2 because it felt like a ps exclusive when it’s wasn’t