How Cadbury Penetrated India - 65% Market Share | Business Case Study

Cadbury is the single biggest chocolate player with a market share of 65% in India. And while it had products like Bournvita, Perk, and 5-star in its lineup, Dairy Milk continues to be the crown jewel - #Cadbury Dairy Milk alone commands a share of 40% in the market.
But how did Cadbury manage to change #India and its taste buds, which was dominated by traditional Indian sweets not a very long time ago? And how did it manage to turn chocolates into a Rs. 15,000 crore #business in just a few decades?
In this video, I take you through the rise of Cadbury in India after independence. Find out how managed to become the star of Mondelez India - the company that owns Cadbury in India, with a string of genius #marketing campaigns year after year.
Please share this video with someone who loves Dairy Milk.
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