Marketing retainer secrets #5 - Get the budget right - with Steve Brennan & Chris Dunkerley

As a digital agency delivering lead-gen retainers we know what makes a retainer perform at its best.
But it's rarely discussed openly so we decided to record some of our internal discussions and make them public.
Split across 7 short episodes Retainer secrets lifts the lid on some of the concepts that maximise return on investment in a digital marketing retainer.
In this episode Steve Brennan and Chris Dunkerley discuss how a retainer budget can be too high or too low, and why both scenarios make the retainer less effective.
Bespoke specialises in online lead-gen for established service & manufacturing businesses with turnovers above £1m so the concepts are drawn from that market, but many apply to others too.
If you're working in an in-house marketing team our digital strategy scorecard will also help you - it takes a few minutes to complete and you receive a personalised PDF report.
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