Google Algorithm Secrets with Mike King

By: www.ericschwar...
0:15 - Changing Search Behavior
Discussion on the fragmentation of how people search for information online.
0:27 - Multiple Search Channels
Mike King explains the variety of channels people use for search, including TikTok, Reddit, and Instagram.
1:18 - Is Google’s Dominance Waning?
Eric Schwartzman questions if Google’s dominance in search is decreasing due to fragmentation.
1:47 - Google’s Search Traffic
Mike King shares insights from Google’s earnings call, indicating that more searches are happening on Google.
3:56 - Trust in Google
Eric Schwartzman references a CNBC report about users still trusting Google for verification.
4:20 - Verifying Information
Mike King agrees and explains how users verify information from chatbots like ChatGPT with Google.
5:15 - Hallucinations in AI
Mike King describes how language models like ChatGPT can generate inaccurate information.
6:26 - Defining AI Hallucinations
Eric Schwartzman and Mike King discuss different types of AI hallucinations.
8:01 - Example of AI Hallucinations
Mike King provides an example of AI making up patent information.
8:13 - Google’s Core Search Algorithm Updates
Discussion on whether Google’s latest core search algorithm update is a response to the rise of generative AI tools like ChatGPT.
11:18 - Cat and Mouse Game
Mike King describes the ongoing battle between marketers and Google’s evolving algorithms.
12:34 - Search Generative Experience
Introduction to Google’s search generative experience and its impact on search behavior.
15:00 - User Reception to Google's AI Search Results
Mike King shares mixed user feedback on Google’s search generative experience.
16:01 - Deterioration of SERP Quality
Discussion on the perceived deterioration of search results and user behavior.
18:29 - Fighting AI-Generated Spam
Mike King discusses the challenges Google faces in combating AI-generated scaled content abuse.
20:48 - Google’s Leadership
Eric Schwartzman and Mike King explore potential leadership issues at Google.
24:00 - Google’s Misrepresentations
Mike King talks about instances where Google has misled users and SEOs.
27:18 - Deepfakes and Trust
Discussion on the impact of deepfakes and the difficulty in distinguishing real from fake content.
29:55 - Imperfections in Technology
Eric Schwartzman questions the ability of technology to emulate human imperfections.
32:54 - E-E-A-T as a Ranking Factor
Mike King explains how experience, expertise, authority, and trust (E-E-A-T) are considered in Google’s ranking system.
36:27 - Authorship Signals
Discussion on the limitations of using bylines as signals for content quality.
38:46 - Value of Domain Data
Mike King responds to a conspiracy theory about the future value of domain data.
41:21 - Upcoming Events
Mike King shares his upcoming speaking engagements and how to contact him for SEO services.
42:24 - Future of Citation Indexing
Eric Schwartzman asks about the future of using backlinks as a ranking factor.
44:36 - Optimizing for Language Models (LLMs)
Mike King discusses a paper on optimizing for language models and the importance of citations, quotes, and statistics.
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