How Red Bull Got Its Wings! - A Case Study for Entrepreneurs

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  • Опубликовано: 18 янв 2025

Комментарии • 317

  • @VALUETAINMENT
    @VALUETAINMENT  6 лет назад +2

    The First LIVE Valuetainment Conference for Entrepreneurs is here. An event you won't want to miss hosted by Patrick Bet-David. For tickets and details visit: www.valuetainment.com

  • @mansyijd8516
    @mansyijd8516 7 лет назад +57

    I simply love case studies of Valutainment. Got to know incredible lessons thus implemented in our business to see incredible revenues in last 6 months. Thanks Tom. Thanks Pat.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +3

      +mansyij Das Thank you for saying that! Thanks, Tom

  • @McEw
    @McEw 7 лет назад +20

    Well done. Appreciate all of the work then went into this.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +McEw - thank you for watching! Appreciate it, Tom

  • @lucasdwright
    @lucasdwright 7 лет назад +142

    Thanks Tom! Can you do a video on the Trump empire and how it went from Fred Trump all the way to where it is today?

    • @IslamBenfifi
      @IslamBenfifi 7 лет назад +4

      Now that's a good suggestion!

    • @Maulfurion
      @Maulfurion 7 лет назад +1

      Yes, 1-up on this one :) would make a very interesting episode/

    • @bbkrz7553
      @bbkrz7553 7 лет назад +6

      Lucas Wright ooooh very interesting. Although I hate the guy but I wanna know more!

    • @Flankymanga
      @Flankymanga 7 лет назад +1

      Actually i would REALLY want to know this one as well.... good idea...

    • @Avitaals
      @Avitaals 7 лет назад +1

      Lucas Wright good idea

  • @wassimfourkaoui9576
    @wassimfourkaoui9576 7 лет назад +16

    The End was hilarious Lol . Thanks for the Video

  • @MrGforce52
    @MrGforce52 7 лет назад +27

    Hey Tom. Can you do a case study on Lamborghini? such a good story behind how that company went from tractors to cars with the owner of ferrari insulting the owner of Lamborghini. Lamborghini made the car and never looked back.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +5

      +MrGforce52 - I think that it would be a fascinating story. Thanks - Tom

    • @ChrisTaylor1995
      @ChrisTaylor1995 7 лет назад +1

      I'd love to see this too. Plus we know you're into cars tom!

    • @harshpalsingh1145
      @harshpalsingh1145 6 лет назад

      Its a good suggestion.

    • @brien1254
      @brien1254 6 лет назад

      How about one on F1 please?

  • @mariokrstevski8836
    @mariokrstevski8836 7 лет назад +6

    The Valuetainment crew seems to enjoy the wonders of video editing :D

  • @hacker010010101
    @hacker010010101 7 лет назад +5

    Really awesome that you fixed the audio problem. Amazing video!

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +EstonianGodfather Indeed!!! Thanks, Tom

  • @nateroberts732
    @nateroberts732 7 лет назад +6

    Great case study. One of the next should be on FUBU. Daymond Johns story is incredible, especially understanding when trends are no longer viable and moving on to other things.

  • @gabrielstorti
    @gabrielstorti 7 лет назад

    Tom, the last phrase you said after drinking the RedBull was very funny! Thank you for the video, as usual it was great!

  • @jomac_ph
    @jomac_ph 7 лет назад +1

    Binge watching your case studies atm awesome content keep it up from manila

  • @hockey5149
    @hockey5149 6 лет назад

    This is the exact RUclips channels I was looking for. Very informative and alot of lessons can be learned from actual businesses. Thank you very much Valuetainment.

  • @kurtskyers2971
    @kurtskyers2971 7 лет назад +3

    Hey Tom, thank you so much for doing this video me and anyone else who suggested it. Love all of the case studies you do and that you choose really interesting companies. If I can make another suggestion it would be to learn more about Mega self-made brands like Oprah or Tony Robbins. Thanks again and keep up the good work!

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Kurt Skyers I think those would be interesting as well. Thanks - TOm

  • @deebee5339
    @deebee5339 7 лет назад

    I look forward to these videos every week! Thanks Tom!

  • @mohammedhashim7668
    @mohammedhashim7668 7 лет назад +1

    Love case studies, very informative. Thank you Tom

  • @raykleiner3151
    @raykleiner3151 6 лет назад

    B-schools can really learn from these videos as well as entrepreneurs. Tom gives you wings!

  • @danielarchila738
    @danielarchila738 6 лет назад +2

    God I love these case study videos, makes me look at the products surrounding me in a whole different way, kinda adds a human aspect to them by knowing the backstories

  • @MarkRamrattan
    @MarkRamrattan 7 лет назад

    An episode that relates to F1, that’s just WINNING! I always wanted to know how Red Bull came into F1. Such a great marketing strategy to implement. Aligned to the red bull events, works so well. I need to do something similar with my business.
    I wonder what other brands are around us now, not well known that will be the next Redbull… That would be interesting doing an episode on a company that you think would be the next Uber / Google / Red Bull. Then in 2-3 years, look back at the video and see where they’re.
    Side note Gilles Simon (Engine consultant for Honda) has parted company with Honda today (6th March 2017). He was famous for his work on Ferrari engine during Michael Schumacher era. Makes me think, in relation to your videos, how many can continuously sustain being in the fortune 500. Will Red Bull still be here in 10 years.
    Looking forward to the next episode :)

  • @PriyankaVerma-db7jr
    @PriyankaVerma-db7jr 7 лет назад

    Really you guys bring incredible content with case studies every Friday ! Love case studies. Thanks. Keep Going!!

  • @shauryapundir4754
    @shauryapundir4754 7 лет назад +2

    i love these case studies,tom! cheers

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +shaurya pundir Cheers back at cha'. Thanks, Tom

  • @prettysmartpresius
    @prettysmartpresius 3 года назад

    MORE CASE STUDY VIDEOS PLEASE!!!

  • @Avoidious
    @Avoidious 7 лет назад +3

    Another great case study. Keep up the good work!

  • @errolbrown7158
    @errolbrown7158 7 лет назад +1

    I love these Friday Videos

  • @milanpaudel9624
    @milanpaudel9624 7 лет назад

    Thank you Tom Ellsworth.and that , Hi Mom- Hi Son" was awesome.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +ßLÀCK ÇAT - She's cool and I tip the hat to her. Thanks, Tom

  • @Nosisalinda
    @Nosisalinda 7 лет назад

    Tom, your sense of humor is something else! You crack me up!

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Nosisa Ndabandaba thank you for that I appreciate the comment. Thanks - Tom

  • @ajhartmanaero
    @ajhartmanaero 5 лет назад

    I love that you guys wear F1 shirts!

  • @kallabdi7302
    @kallabdi7302 7 лет назад +1

    Thanks Tom! case study on FUBU please

  • @cooper508
    @cooper508 6 лет назад

    Did he say “supposively” at 12:50? Haha! I love this channel though. Very entertaining!

  • @marine90821
    @marine90821 6 лет назад +1

    Hey Tom!
    Love your content its really interesting to watch all these companies upbringing and falls! The really neat thing to remember is most of these companies didn't just pop up overnight and took years and decades to develop in what they are today or not here at all.
    The toys r us story was one that I really enjoyed and couldn't believe their shortfalls.
    I have a small electronics repair company in st Louis Missouri you should do a case study on.... Haha just kidding it would be a 30 second video.
    But hey from St Louis your being watched and enjoyed thanks for your hard work!
    -Paul
    Owner
    The Phone Doc, LLC

  • @asbkme
    @asbkme 7 лет назад

    this channel and all of you are totally amazing i learn too much things from you so thanks alot :)))

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +asma mus - thank you for tuning in and watching. Thanks, Tom

  • @fnk101
    @fnk101 7 лет назад

    I love watching these thanks for putting in the time & effort to do all these

  • @kontrollVK
    @kontrollVK 7 лет назад

    Phenomenal job Tom ....thanks!!

  • @SleepingElephant
    @SleepingElephant 7 лет назад +1

    Really enjoyed this one... Great choice & recommendation!!

  • @mikebetrippin
    @mikebetrippin 5 лет назад

    Man, I love your videos. Thanks for this.

  • @ade942
    @ade942 7 лет назад

    Hi Tom!
    Thankyou for everything you do on Valuetainnent.
    Why don't you do a case study on PHP agency?

  • @eduardogarcia602
    @eduardogarcia602 7 лет назад +1

    Hi Tom,
    Amazing video!!
    can you do a case study on Brightview landscaping? it's one of the biggest landscaping companies in the US. Thank you for all you do!!
    -Eduardo

  • @moodypacha1789
    @moodypacha1789 7 лет назад

    Great one Tom, as usual :)

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Moody Pacha - Appreciate it - thanks Tom

  • @chiautorepair3868
    @chiautorepair3868 7 лет назад

    Another great one Tom!

  • @elzavala1898
    @elzavala1898 7 лет назад

    Haha I like the comedic touch at the end. Good case study Tom, thanks for sharing.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +El Zavala - thank you for watching. Thanks - Tom

  • @Doin
    @Doin 5 лет назад

    Really enjoying this video. I am doing some research to put together a school assessment task and came across this. However, I don't think Red Bull created Flutag. Check out the Birdman Rally that takes place at the Moomba Festival in Melbourne every year. People build their own gliders and cardboard planes for fun and launch off a platform into the Yarra River. Been going on for decades.

  • @BlackDagestani
    @BlackDagestani 7 лет назад +1

    Valuetainment > Entertainment

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Alfred Awosanya Thank you sir! - Tom

  • @DESSIE477
    @DESSIE477 7 лет назад

    I throughly enjoyed watching this episode. It give me ideas in creating marketing strategy for my manufacturing business. To be honest this video is worth millions. Thank you

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Desmond St. Rose - That's great to hear. At VT, our goal is to give you tools to succeed. - TOm

  • @cubeincubes
    @cubeincubes 6 лет назад +9

    Wonder what he was doing in Thailand that made him so tired 🤔

    • @nico74321
      @nico74321 4 года назад

      love you long time

  • @luisdias8779
    @luisdias8779 6 лет назад

    3:34 That's not the HQ in Salzburg... The photo shown is the home of Red Bull Racing, in the UK

  • @bbkrz7553
    @bbkrz7553 7 лет назад

    Great great video with an even greater ending 😂 thaaanks for the video, we got some great tips!!

  • @BroVinTV
    @BroVinTV 7 лет назад +1

    hello Tom,
    Good day!
    kindly make a case study for ubuntu, how it rise and how it fall, thank you.

  • @Apachedownunder
    @Apachedownunder 7 лет назад

    Love it! With thanks 🙏🏽

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Salman Ali Thanks back to you for watching! - Tom

  • @SleepingElephant
    @SleepingElephant 7 лет назад

    Thailand land of smiles, super chillin buddha, red bull, & elephants. An influence to the name. Go for it!

  • @tonykeo83
    @tonykeo83 6 лет назад

    Back in the early 90's my dad was buying Red Bull before it was call that from a local Asian store. I remember one time a cop pull him over because he saw him drinking it and thought my dad was taking alcohol in a small bottle in a car. He told them it was drink to boost his energy. The cop gave him a breathalyzer test and it was negative. LOL, At the end of the situation the cop ask my dad where he bought the drink because he want to try some.

  • @jaypowelljr2714
    @jaypowelljr2714 7 лет назад

    Great video !!

  • @princesworld4559
    @princesworld4559 7 лет назад +1

    Hey, Pat, Biz Doc. I need advice on how to manage multiple locations from my business. How do I do that?

  • @Flankymanga
    @Flankymanga 7 лет назад

    Good one Tom!

  • @louisecheng
    @louisecheng 2 года назад

    Great video!

  • @penguin500000
    @penguin500000 7 лет назад

    Thanks Tom and great video! I think it would be interesting to do a case study on JAMDAT as you will have a unique insider insight on how the company went from launch to acquisition and the lessons you learnt along the way

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +penguin500000 - I am planning that one. Thanks - Tom

  • @rajkhandelwal6870
    @rajkhandelwal6870 7 лет назад

    That was a great case study Tom. Can we expect a video on Walmart that be great.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Raj Khandelwal - Walmart is a great company and they are hanging in there against Amazon. Thanks - Tom

  • @daytonasixty-eight1354
    @daytonasixty-eight1354 6 лет назад

    Red Bull was in Europe for a decade before it launched in USA with no competitor reaction. Within five years of being in the USA it already had a major competitor. I don't know about anyone else here, but to me that says A LOT about business in the USA vs Europe.

  • @pigletk1627
    @pigletk1627 5 лет назад

    More episode please!

  • @sougandhdhuri2526
    @sougandhdhuri2526 7 лет назад

    Best case study !!

  • @1danichowski
    @1danichowski 6 лет назад

    Krathing daeng in Thai means Red Bull. I drank it in the 80s. Thought, this is really a great pick me upper. Thought it must have the right vitamins. Then I looked at the ingredients, caffeine and sugar.

  • @johnroy6504
    @johnroy6504 7 лет назад

    Awesome vid !!

  • @mikejcarthy
    @mikejcarthy 7 лет назад

    Awesome video Tom! Could we perhaps take a look @ the FedEx story?

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Mike Carthy - Here's a teaser for you. FedEx almost didn't get financed and they actually operated a flight school to pay the bills. Thanks - Tom

  • @joeykoon9844
    @joeykoon9844 2 года назад

    Excellent video

  • @mobilenotarynetwork1840
    @mobilenotarynetwork1840 7 лет назад

    Very good, thank you Sir.....

  • @taisekwadziruni7108
    @taisekwadziruni7108 7 лет назад

    As always...you present wonderfully. I love it. A little more on the money figures would have been good against the time line as you usually do. I enjoy the analysis of the milestones over the years and what caused the changes.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Taisekwa Dziruni - I appreciate the feedback the good news is everyone seems to be benefiting and that's important to me. Thanks Tom

  • @ibarramanuel66
    @ibarramanuel66 7 лет назад

    that's so cool ! ! great job! !!

  • @JPfreedom
    @JPfreedom 7 лет назад

    Nice breakdown BUT was hoping to hear some about 5 Hour Energy since you had them listed on the graphic. They would be an interesting case study as well.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Joseph Parton - 5 Hour Energy would be another interesting case study. Thanks Ton

  • @JamesSmith-ti5on
    @JamesSmith-ti5on 7 лет назад

    Thanks for these case studies, they really help. Would you be interested in doing a case study of Toms and how and why they got started and how they got so big? Thank you and God bless.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +James Smith - Toms is the noble company and a noble cause. Thanks, Tom

  • @digits242
    @digits242 7 лет назад

    can you do a case study on a different type of company a kid or teenage company love these case studies

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Xskiller Fc Nike Air Jordan? Thanks Tom

  • @davidchiutra7052
    @davidchiutra7052 7 лет назад +2

    thomas im from indonesia and i study in china, i really like your videos. can you make a video about sharing bike company please.

  • @nikhilsharma1694
    @nikhilsharma1694 5 лет назад

    Amazing video sir . Please make one on Under Armour

  • @omgliljay
    @omgliljay 7 лет назад

    Hahah funny, interesting, & informal video on such well known product. I think you could've use the "DAM" feature in their a couple of times to make it more catchy haha, but great video & teaching anyways Tom 👍🏻

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +omgliljay - No 'damnnn' this week. Sorry about that one - I guess I was not amped enough. - Thanks, Tom

  • @joaobranco3397
    @joaobranco3397 7 лет назад +1

    Can you make a case study on PHP ?

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +João Branco Someday we will do that. You will not be disappointed. - Tom

  • @tmack1059
    @tmack1059 7 лет назад

    Haha!! That's a hillarious outtake at the end.

  • @daniellez.2462
    @daniellez.2462 6 лет назад

    Red Bull are marketing geniuses. I love their sponsorship of fringe action sports like parkour.

  • @florianwiech1759
    @florianwiech1759 7 лет назад

    Great Video!
    here are some more ideas:
    Nike, Adidas, Google, McDonalds, Nintendo

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Florian Wiech Nike would be a good one. Thanks - Tom

  • @MisterTorgueHighFiveFlexington
    @MisterTorgueHighFiveFlexington 7 лет назад +2

    SQUAD UUUPPP!!!

  • @J.I.R.A
    @J.I.R.A 7 лет назад

    "... and one day I'll be doing the company that YOU suggested."
    Oh I'm sorry sir, but I think you mean that one day you'll be doing the company that I built. ;)
    Keep this videos coming guys.
    Great Job!

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +José Ignacio Ruiz Artigues - I love that. I would be honored to do that!!!! Thanks Tom

  • @radoznalipustolov2693
    @radoznalipustolov2693 7 лет назад

    Great video Tom, can you do one for Xiaomi?

  • @yazeedalahmadi2214
    @yazeedalahmadi2214 7 лет назад

    could you please do a case study on marketing strategy

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Yazeed Alahmadi - a lesson or a particular company? Thanks Tom

  • @suryaachyuta6202
    @suryaachyuta6202 7 лет назад

    hoooooooooooooooo my god..... you kicked my way of thinking on Redbull Marketing

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +surya teja - glad to do it! Thanks, Tom

  • @hickster
    @hickster 7 лет назад

    In 1995, playing football, we were given a canned Gatorade Product called GatorLoad prior to a game. When I first tasted Red Bull, I swore it was a can of GatorLoad. I always wondered if there was a link. It was the same stuff.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +John Hickey Very interesting. Gatorade was made / invented at the University of Florida. That's where it gets the "Gator" in the brand name. Redbull was Thailand. Gatorade was first - I don't know about Gatorload. That came later - maybe a test product that was similar? Not sure - thanks - Tom.

  • @pankaj-sharma3
    @pankaj-sharma3 7 лет назад

    Please do the study on Levis.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Pankaj Sharma awesome suggestion. Thanks Tom

    • @pankaj-sharma3
      @pankaj-sharma3 7 лет назад +1

      You are welcome, I have just started my T-Shirt business and I plan to include other garments too. So I can learn a lot from it :)

  • @mariacazares80
    @mariacazares80 7 лет назад +3

    goodmorning squad 🤗

  • @artemiszero2153
    @artemiszero2153 4 года назад

    The way Red Bull promotes it's brand, reminds me of how Rolex began promoting their own watch products, by having famous people wear their watches and by giving people their watches to wear for important events. Events like swimming the English channel.

  • @FedericoNavarrete
    @FedericoNavarrete 5 лет назад

    Hi Biz Doc, I'd like to know your opinion of Skyscanner?

  • @hidura
    @hidura 7 лет назад

    Tom, tell me about a company that starts with more than one product, do you think is good?
    I know about the IG case and Heinz case, but at least in my case I without a year have to move to create 2 more products that complement the package of what my companies offer.
    Thanks in advance sorry for the bad english.

  • @danijeldomjanovic8131
    @danijeldomjanovic8131 7 лет назад

    Hey Tom, What do you think who's going to lead in the energy drink market 10 years from now? Great vid as always

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Danijel Domjanovic I don't think red Bulls going to lose its position however Monster is closing in on 40% market share. It's very quickly becoming a war among two very tough competitors. I think both are going to be around for a while. Thanks - Tom

  • @trzarector
    @trzarector 6 лет назад

    We had Lucozade as an energy drink long before Redbull in the UK.

  • @teeneditor3743
    @teeneditor3743 7 лет назад +1

    Notification squad👌👍

  • @jeoboden
    @jeoboden 7 лет назад

    Please do one on Corvus!

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Henry W - Let me research that one. Tom

  • @GofelipeGraphicDesign
    @GofelipeGraphicDesign 7 лет назад

    Great video

  • @matjazkranjc
    @matjazkranjc 7 лет назад

    Tom, I wonder how much time you've spent on preparation for this video? It must have been quite some ... Good job once again. Cheers

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +matjazkranjc - each one is a couple hours of research and then a couple hours of analysis but I usually have reference points in my head from what I know of the company already. Thanks, Tom

  • @anthonyluisi4784
    @anthonyluisi4784 7 лет назад

    Can you do GoPro please!! Great video again.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Anthony Luisi Great idea on a company that had some ups and downs. Thanks, Tom

  • @zlegend9443
    @zlegend9443 7 лет назад +8

    REDBULL- it makes u fast, ask Tom

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +4

      +Z Legend lids get ill sfdzhglk haszthgjhsr g see;kg tjvhks erv Thanks, Tom

  • @ElliotScottDating
    @ElliotScottDating 7 лет назад

    Valuetainment: Where did you get the chalk board and chalks you're using? The exact ones. Size? Brand? Thank you :)

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +Elliot Scott Dating The chalkboard is a porcelain combination chalkboard from www.billyboardsmfg.com - The chalk is liquid chalk markers - extra large tip

    • @ElliotScottDating
      @ElliotScottDating 7 лет назад

      You're awesome THANK YOU!!

  • @unboxmuseumm
    @unboxmuseumm 7 лет назад +2

    It's a shame the Austrian businessam is not widely recognised and celebrated for his achievements.

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +STIKKAR - He's a quiet guy but I agree, he should be recognized. - Tom

  • @anthonystojanovski4158
    @anthonystojanovski4158 7 лет назад

    Hey Tom , could you do a case study on Under Armour and how it's disrupted Adidas and Nike .

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад

      +anthony stojanovski - that is a very interesting idea. They're going in the multiple sports just like Nike. Thanks - Tom

  • @RajveerSingh-xw4nl
    @RajveerSingh-xw4nl 7 лет назад

    Can you guys do a video on investment banks or hedge funds?

    • @VALUETAINMENT
      @VALUETAINMENT  7 лет назад +1

      +Rajveer Singh Very interesting suggestion. Let me think about it - Thanks, Tom

  • @andresmoran3569
    @andresmoran3569 7 лет назад

    The End hahaha, you guys are the best

  • @mohammadnasir5835
    @mohammadnasir5835 7 лет назад +2

    nice vid