Here’s how the Aurora was Oldsmobile’s last hope for survival

Get a 15% discount on your next car cover at carcover.com! Use this link to get your discount: www.carcover.c...
Get 20% OFF + Free Shipping with code OLDCAR at mnscpd.com/MyO... #manscapedpartner
In this episode I provide the history of the Oldsmobile Aurora, the division's last attempt at a flagship model. It debuted in 1995, with no Oldsmobile badging and its own unique logo, as an attempt to distance itself from the Oldsmobile name. Although sales were strong at first, its high price and lack of changes over the next few years caused sales to to drop to less than a third by 1999. A 2nd gen Aurora debuted in 2001, but it was based off the Antares concept car which had been originally intended for replacing the Olds 88, so the 2001 Aurora was styled much differently than the 1st gen. Sales were strong in 2001 but dropped off quickly when the phase-out of the Oldsmobile brand was announced in December 2000, resulting in the Aurora's last few models selling in 2003, a year before the division shut down for good.