Polynesian Adventure Commercial

Ryan managed the creation of a commercial for Hawaiian travel company Polynesian Adventure, which aired nationally on CBS Sports. Developed during the COVID-19 pandemic, the ad carefully navigated the challenges of promoting tourism when travel was restricted and local sentiment was cautious. The commercial emphasized small group experiences, respecting the concerns of Hawaii's indigenous communities who were wary of inbound travelers at the time. The messaging was crafted to balance promoting tourism while being sensitive to public health concerns and local attitudes.