Unlocking Bank Trust for CPG Brand Success: What’s the Word?

Why do financial media networks work when it comes to presenting offers for CPG brands through banks? In this episode, Benjamin Shapiro and Tom Burgess discuss:
0:00:00: Introduction to the "What's the word?" segment.
0:00:17: Tom Burgess explains why 'trust' is key to the success of bank loyalty programs.
0:00:50: The surprising engagement rate of consumers with new offers on bank platforms.
0:01:22: Benjamin Shapiro talks about borrowing brand equity from banks.
0:01:45: Tom Burgess on banks being selective about categories and brands.
0:02:16: The mutual brand equity benefit between banks and CPG brands in this relationship.
0:02:46: Discussion about PII (Personally Identifiable Information) and PCI (Payment Card Information) in relation to banks.
0:03:21: Tom Burgess wraps up on the importance of consumer trust and new data value to brands.
Mentions:
Snippmedia (snipp.com)
Guest Bio:
Tom Burgess - / tom-burgess
Host Bio:
Benjamin Shapiro - linkedin.com/in/benjshap
Podcast - martechpod.com
I Hear Everything - iheareverything.com