The Full Story of Jesser (18 Million Subscribers)

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  • Опубликовано: 22 май 2024
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    Dubbed by ElevenLabs
    00:00 Who is Jesser?
    02:35 His channel name origins
    03:10 Crossing 18m RUclips subs
    03:45 How he describes his channel
    05:20 His dad’s experience in Hollywood
    07:23 His first viral moment
    08:15 Starting RUclips at 10
    11:00 Gaining popularity
    13:15 Samir’s game winning layup at Spotter Summit
    14:06 Did Jesser have the NBA dream?
    14:46 When he started making money
    15:42 Bring FIFA to NBA2K
    16:50 Managing high school while making money on RUclips
    18:16 His AdSense numbers at the time
    19:06 Dropping out of high school
    21:52 Moving into a creator house
    23:48 RUclips becoming a job
    25:50 Foundational years of learning RUclips
    28:14 De’Aaron Fox
    29:45 Learning from RUclips analytics
    35:38 Shifting YT strategies
    37:23 Working with Paddy Galloway
    40:23 How to hire and determine salaries
    41:00 Expanding beyond videos
    46:44 What does his company look like today?
    50:50 Why aren’t young people watching the NBA?
    53:23 Deep dive into RUclips formats
    58:19 The power of Shorts
    1:00:44 The future of consuming sports
    1:06:07 Building a $100m company
    1:07:22 Bucketsquad Shoes
    1:09:13 His first brand deal
    1:10:00 External representation vs building your own sales team
    1:11:45 His dream collaboration
    1:12:55 The NBA Creator Cup
    1:14:40 Jesser basketball camp
    1:16:25 The Jesser revenue pie chart
    1:17:03 His advice for young RUclipsrs
    1:17:44 His advice for the NBA on RUclips
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    ABOUT US
    We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on RUclips. We also interview creators and try to get to the bottom of what’s working on RUclips and where the creator economy is headed.

Комментарии • 245

  • @Jesser
    @Jesser Месяц назад +337

    thanks for having me! yall are the best!

  • @EvanHalestorm
    @EvanHalestorm Месяц назад +54

    Jesse and I are the same age I was one of those 1000 people watching the 2k14 videos and grew with him and even if his content changed more for kids and I don’t watch all his videos anymore I still watch the ones that interest me and I’m so proud of how far he has come

  • @theflash2469
    @theflash2469 Месяц назад +172

    Hey Colin & Samir!
    There is this RUclipsr Luke from the RUclips channel, Outdoor Boys.
    His Chanel is really interesting
    - no crazy editing
    - at least 30 minutes per video
    - comments are off
    - has no brand deals
    - no collabs
    - doesn’t use his social media to pump out his video
    - get 3-5 million views in a couple of days
    - only uploads every 2 weeks
    I would love a breakdown of his YT Channel. If guys could make this happen 🙏

  • @DSuelo
    @DSuelo Месяц назад +58

    RUclips is crazy, all these creators with millions of subs and still never heard of any of them.

    • @Sikkant
      @Sikkant Месяц назад +3

      Agreed, how wild.

    • @Jeeve77
      @Jeeve77 Месяц назад +3

      How have none of you heard of the goat jesser

    • @LandoSuccess
      @LandoSuccess Месяц назад +3

      Facts I never seen a video of heard of him until today and I have a whole sports channel lol

    • @michaelperez3657
      @michaelperez3657 Месяц назад

      jesser has been around for almost a decade, he started out doing basketball video game videos.

  • @PurpGhost
    @PurpGhost Месяц назад +62

    Never heard of Jesser but I'm going to go watch one of his videos after this.

    • @BigNewsNorman
      @BigNewsNorman Месяц назад +4

      It's exactly like Mr beast

    • @brockbroadbent3722
      @brockbroadbent3722 Месяц назад +4

      They are pretty good for the Mr beast style

    • @Chickenman0953
      @Chickenman0953 Месяц назад +3

      They are good videos

    • @Jeeve77
      @Jeeve77 Месяц назад +3

      Love his vids definitely check him out

  • @LargeAaron
    @LargeAaron Месяц назад +5

    Been watching Jesser for so long. Excited to listen

  • @thabopitsoo
    @thabopitsoo Месяц назад +7

    I've been watching Jesse since I was in 8th grade if someone told me where he'd be now I'd be flabbergasted so proud of him & S/O to y Colin & Samir for getting such incredible guests on to discuss the "Creator Economy" this channel and Cleo Abram have become favourites of mine

  • @kingdee4785
    @kingdee4785 Месяц назад +9

    been following jesser forever very cool

  • @hoffinator88
    @hoffinator88 Месяц назад +25

    I love how Colin and Samir constantly bring these creators to their platform and have the most interesting conversations.
    Colin and Samir is the only channel where I stop everything that I’m doing to watch their new episode :D

  • @RageElixir
    @RageElixir Месяц назад +48

    Jesse’s the goat 🙌🏼 following his journey has been insane

    • @captainkizer
      @captainkizer Месяц назад +1

      brother what about YOUR journey? The old MCPE community was HYPE. I remember when 0.9.0 was out and everyone was wondering if it was gonna jump to 1.0.0 or 1.10 and I actually distinctly remember watching your tutorial on how to get colored text.

    • @devinrr
      @devinrr Месяц назад

      bros been making npc content for 6 years straight respect

  • @ridgewada3807
    @ridgewada3807 Месяц назад +6

    been watching Jesse since he was a kid screaming in his room to 2k packs and I can't believe how far he's come

  • @fionakida
    @fionakida Месяц назад

    Hope this video blows up more asap, have no idea how it isn’t - super insightful to hear the journey from dropping doing too much at once to focus, living with other creators, analytics- his story somehow sounded like so many good points heard from other interviews wrapped in one!🔥

  • @danny2ksimulations
    @danny2ksimulations Месяц назад +4

    Great video! As a 2K RUclipsr myself this is awesome to see

    • @tottisharp
      @tottisharp Месяц назад +2

      Hi Danny

    • @Baller0928
      @Baller0928 Месяц назад +2

      Danny I would like to make 2k vids do you have advice?

  • @joeyconlon3045
    @joeyconlon3045 Месяц назад +6

    I’m surprised you guys don’t know Jessie, mans been around for YEARS. Also had that big deal with 100 thieves in case you didn’t know him before that.

  • @Qel1995
    @Qel1995 7 дней назад

    Colin and Samir, you guys are so good at keeping the conversation flowing and avoiding awkward silences. keep it up boys!

  • @brianmcfadden1573
    @brianmcfadden1573 Месяц назад

    This was good!!! Love when you break down a creators business. I might try to make the NBA tour traveling business. I think there is something there if you incorporate various elements like time on the floor a player appearance and maybe a experience selected by a player on the team to enjoy while in the town as a group like a fav restaurant or something. Great conversation.

  • @DHRUVALBHATT
    @DHRUVALBHATT Месяц назад +1

    It’s interesting to see how much I am involved and invested in so many creators but don’t see all the creators and don’t know about them and then Colin and Samir brings them to their show and I get so invested in these creators and they creator journey .

  • @iVietxBx
    @iVietxBx Месяц назад +3

    what Jesser is describing when talking about the future of watching sports is akin to costreaming in the live streaming space. So interesting to hear that costreaming is going on in the NBA now too

  • @MP39
    @MP39 Месяц назад +10

    been watching jesser since he was at 30k and i was 12... and now I'm working with him, crazy

  • @drawings_memes
    @drawings_memes Месяц назад +2

    I've always felt inspired by jessers content and his reasoning for making. always wanted to be a RUclipsr as well but live in a poor community and can't get the right technology for editing and recording for good content. It is what it is but Jesser has always inspired me and I've always looked up to him.

  • @SbDaBoy
    @SbDaBoy Месяц назад

    The episode I've been waiting for

  • @Maskedbandit5050
    @Maskedbandit5050 Месяц назад

    Colin and Samir This Was a BANGeR !!!! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

  • @holmesketrick7
    @holmesketrick7 Месяц назад +7

    "Courios enough to click" perfect example of what a title should be like for new viewers to click.

  • @drewlockburner
    @drewlockburner Месяц назад

    I remember watching from all of those 2K videos when I was younger from Jesser. I don’t watch him anymore, but it’s just crazy to see where he is now

  • @Flopsythecutebunny
    @Flopsythecutebunny Месяц назад

    Awesome video Colin and Samir!

  • @karencast5201
    @karencast5201 Месяц назад

    I remember the chino hill vlogs. Love seeing how big Jesser got. Hard work has paid off and continues to 👏🏼👏🏼👏🏼

  • @pigreatlor
    @pigreatlor Месяц назад +1

    he seems very friendly 🎉

  • @nerd26373
    @nerd26373 Месяц назад +7

    Jesser is your next door neighbor running for President. At least that's how first impressions go on this channel.

  • @user-ml6zb9ks1c
    @user-ml6zb9ks1c Месяц назад +1

    I have been watching him since his early 2k days it is crazy to see where he is came

  • @CGG2007
    @CGG2007 Месяц назад +3

    Damn he didn’t even mention TD 😢

  • @Maskedbandit5050
    @Maskedbandit5050 Месяц назад

    This Interview Was Tufff and Insane 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

  • @DSARM
    @DSARM Месяц назад +2

    NO WAYYYYY LETS GO

  • @iJoshyify
    @iJoshyify Месяц назад

    Jesse is one of the realest ones and has been innovative from the start. He's helped a ton of people and always remained humble. I will always enjoy seeing him at the top!

  • @KevinLangue
    @KevinLangue Месяц назад +1

    love jesser and loved this episode 🙌🏾

  • @ReactionZero
    @ReactionZero Месяц назад +4

    Jesser is awesome! Living the dream for a lot of us.

  • @zshoopy
    @zshoopy Месяц назад

    happy to say that ive been watching Jesser since 2015 during the 2K era

  • @NickRaven
    @NickRaven Месяц назад +1

    How nice to have such a leg up as a kid.
    How nice indeed...

  • @Stanimus
    @Stanimus Месяц назад +2

    I actually just tried title exploder and its f'n sick!

  • @DSARM
    @DSARM Месяц назад

    love that he shouts out paddy. can’t recommend his coaching enough

  • @azayfhossain5713
    @azayfhossain5713 Месяц назад +5

    Y’all buggin for not knowing who jesser is, he jus doesn’t cater to ur viewer base, doesn’t mean he’s a nobody

    • @YGE3
      @YGE3 Месяц назад

      Fax been watching jesses since I was a lil nigga I’m 18 now

  • @nbacontroversy4186
    @nbacontroversy4186 Месяц назад +1

    watching for jesser for 8 years now seeing how crazy he's grown over the past few years.

  • @ColbyEwert
    @ColbyEwert Месяц назад +1

    I have been a fan of jesser since I was a kid. Super cool interview

  • @Jbomber23
    @Jbomber23 Месяц назад +3

    I’ve been following Jesse since he first moved in with Lsk. Literally watched every f***ing video he’s made. For those who don’t know him, ask yo mama who “Jesserthelazer” is😂 fr tho he’s the goat and a big inspiration to me❤🕺🏽

  • @bobbybrilliance
    @bobbybrilliance Месяц назад

    No cap, Colin & Samir are the RUclips plug. I saw the video of Jesser throwing the football over the house on TT but didn’t know him. Now it’s full circle. The algorithm be algorithming 😅

  • @tituscodymusic
    @tituscodymusic Месяц назад +5

    yeah it's crazy i have absolutely no idea who this is and he has an entire company. it just shows how much potential the creator economy has for new creators

  • @RangerBloxs
    @RangerBloxs Месяц назад +2

    5th, also really cool podcast got me and my brother interested in Jesser

  • @ZakSportsProductions
    @ZakSportsProductions Месяц назад

    Jesse deserves this his content is goated🔥🐐

  • @lukewhite6641
    @lukewhite6641 Месяц назад

    Jesse you legend bro watching you back then was such a w

  • @I_AM_VOID_BEATS
    @I_AM_VOID_BEATS Месяц назад +3

    Good Morning

  • @0p41
    @0p41 Месяц назад

    Man, I known this dude when he was still opening packs on 2K. Just all of a sudden he grew so fast.

  • @tottisharp
    @tottisharp Месяц назад +1

    FINALLY

  • @tommyhalkyard8514
    @tommyhalkyard8514 Месяц назад +1

    That board on the wall is so good.

  • @Allstarrp23
    @Allstarrp23 Месяц назад

    Crazy just a year ago he did a podcast wit tjas and he had 10M now he’s almost at 20M

  • @ellievanholland2974
    @ellievanholland2974 Месяц назад

    I would love for you to interview Safiya Nygaard! Her videos are so well researched and prepared/edited plus she and her husband moved their entire operation across the country and I’d love to know the logistics of that!

  • @NomadOverNormal
    @NomadOverNormal Месяц назад +2

    It’s so funny watching new RUclipsrs get their mind blown about old youtube monetization. 17:25 in, Samir asks “you thought 100k views was enough to go full time?” Yes, back then it absolutely was.
    What people don’t understand is 100k views per video, but uploading 7 days per week. Maybe twice in a day too. This guy was probably getting 1.5-3m views per week in 2014.
    RUclipsrs back then we’re making so much more money than most creators of similar sizes today. The CPM’s were a bit messed up because of machinima and other sketchy stuff, but the sheer quantity of views was wild cause you had the whole audience in a sector.

  • @ilyaselmegarbi174
    @ilyaselmegarbi174 Месяц назад +1

    Let's goooo

  • @bjh
    @bjh Месяц назад +13

    why is this video performing so badly? I'm genuinely confused.

  • @ZedGames
    @ZedGames Месяц назад

    As a smaller creator I took a lot of value from this, thank you!

  • @thatllwork_official
    @thatllwork_official Месяц назад +2

    Jesser and That’ll Work trick shot collab?? 👀

  • @BallinBoy008
    @BallinBoy008 Месяц назад +4

    Them putting his sub count in the title is all we needed to know

    • @tripled213
      @tripled213 Месяц назад +1

      Sub count isn’t in the title tho?

    • @BallinBoy008
      @BallinBoy008 Месяц назад +1

      @@tripled213 it was, but they changed the title and thumbnail to test the click through rates.

  • @Willy-xw4jl
    @Willy-xw4jl Месяц назад +2

    I was subbed to him when he was at 1 million

  • @Tucker_2345
    @Tucker_2345 Месяц назад

    And he is already almost at 19 mil

  • @Mashotanierh
    @Mashotanierh Месяц назад +1

    lets go

  • @ThatBoyBrian
    @ThatBoyBrian Месяц назад

    Love this

  • @kolbe8189
    @kolbe8189 Месяц назад

    Have watched Jesser since 2k14 pack openings with his dog crazy to see how far he made it.

    • @Gelo______
      @Gelo______ Месяц назад

      Rest in Peace Humphrey🙏🕊️

  • @vijayarao7959
    @vijayarao7959 20 дней назад

    Very tanks🎉🎉

  • @jamezh2594
    @jamezh2594 Месяц назад

    Thank you so much for talking to my favorite person

  • @LegitTim
    @LegitTim Месяц назад +2

    Most humble RUclipsr! Only blessings coming your way my guy!

  • @MeowChickenFish
    @MeowChickenFish Месяц назад +1

    Can you change the title of a video after post production?

  • @theprogressivemichigander6588
    @theprogressivemichigander6588 Месяц назад +1

    Summer league would be a good place for experimentation.

  • @apoorvkrishna7652
    @apoorvkrishna7652 Месяц назад +1

    He is one of the biggest sports youtube channel

  • @loYolVibes
    @loYolVibes Месяц назад

    1:07:30 was a weirdly ASMR adjacent gulp of water that synced up way too well with me sipping my morning coffee 😂 I had to pause and be like “ayo was that me?” And then replay the last 15 seconds to make sure I wasn’t crazy

  • @djstoneface999
    @djstoneface999 Месяц назад

    We need Harry Mack! His podcast (5 eps deep) is awesome, he's been in the game for a bit, super entertaining and contagious energy. You all would have an awesome convo.

  • @BenjiSelby
    @BenjiSelby Месяц назад

    I feel within the next 5ish years, athletes and sports will be the leaders of the content world once the education point is solidified. A decent amount of successful creators have a background in playing sports. One player that was ahead of his time with content creation was Brandon Jennings, he had a series called under the armor that would do really well in today’s era of creatives.

  • @jethroe101
    @jethroe101 Месяц назад

    Interview JSTU next!

  • @AlexMendez-cq6ie
    @AlexMendez-cq6ie Месяц назад

    Amo los podcast que hacen el pista de audio en Español

  • @mr.morales0707
    @mr.morales0707 Месяц назад +3

    Surprising, never heard of besser

  • @HyperTesh
    @HyperTesh 17 дней назад

    I love you Jesser im trying to create some crazy videos soon im 16yrs old !

  • @DJRaphi
    @DJRaphi Месяц назад +2

    What would we do with out you guys?
    Thank you Colin and Samir

  • @flinnspiration
    @flinnspiration Месяц назад

    this guy is the nicest dude ever.

  • @ZEKEtrickSHOTS
    @ZEKEtrickSHOTS Месяц назад

    Never heard of spotter until now

  • @zachariavarghese2302
    @zachariavarghese2302 Месяц назад +2

    Bruh how do you not know who Jesse’s is

  • @SaskiaWorld
    @SaskiaWorld Месяц назад

    A big part in my opinion with sports communities and trying to get younger people in, is the culture. Whether it's pro, amateur, or little league, sports harbor a very toxic community (generalized statement, I know), especially for people like us who enjoy them but are also not super masculine, or political, or homo-erotic, or sexist; we're just probably what most people would call a "normal dude". And it's the core fans of these sports as well. They get broadcasted in bars, or bar-restaurants (like Applebee's, BWW) where a more average person wouldn't feel comfortable with or without the sport.
    Generally, sports fans are LOUD. Tend to be aggressive, and tend to be an opinionated men. While yes, competitiveness is part of the game, they're not places for Gen-Z, who I would say trend towards more chill, bright/colorful places.
    The only reason I like football is because my family was so into it growing up and I see it as part of my roots, but I do not watch any other sport for pastime, it's just not the vibe these days.

  • @DVontayFriga
    @DVontayFriga Месяц назад +1

    JESSER !! 🐐

  • @janabooysen3136
    @janabooysen3136 Месяц назад +1

    When is an interview with faze rug coming?!😂

  • @Maskedbandit5050
    @Maskedbandit5050 Месяц назад

    Jesser is Da Goat 🐐

  • @kenny.witt3
    @kenny.witt3 Месяц назад

    You should do an interview with nick wilkins

  • @lime._.productions
    @lime._.productions Месяц назад +1

    Jesser the lazer !!!!

  • @IodizedTV
    @IodizedTV Месяц назад +1

    When the goal is money, you're gonna have to know who's real or not. I think it's a big reason 2Hype failed and Bucketsquad is soaring. The past 2 years alone have shown Jesse's friends acting differently as he's grown. Just hope he sees it.

  • @AtticPartiers
    @AtticPartiers Месяц назад +1

    😮

  • @puremovementhd8974
    @puremovementhd8974 Месяц назад

    i love this guy and forgot about 2 hype not being disresepctful but I am so into beta squad and amp so to see this is deadass inspiring wow jesser and his team are legit and the real deal.

  • @ejohana
    @ejohana Месяц назад

    i love him ❣️

  • @azuraselenite
    @azuraselenite Месяц назад +13

    I wish y'all would have D'Angelo Wallace on here.

  • @caledontfail
    @caledontfail Месяц назад +2

    Why does no one know who Jesser is?

  • @Maskedbandit5050
    @Maskedbandit5050 Месяц назад

    Jesser is a Comedian Kind Funny and Laidback 18million Subs On RUclips Channel that is Huge Jesser is Da Goat 🐐 ❤

  • @MasterEth
    @MasterEth 23 дня назад

    I used to edit for this guy lol

  • @christopherperez3996
    @christopherperez3996 Месяц назад

    Can you interview with connor price

  • @proudtibetan
    @proudtibetan Месяц назад

    Big fan of Jess

  • @ravifleming
    @ravifleming Месяц назад +1

    🍉

  • @SlackRL
    @SlackRL Месяц назад

    wsg