Heatmaps are great tools for learning more about user behavior (even if you don't have a lot of website traffic). Check out how to do a heatmap analysis effectively in my complete guide. 👇🏾 getuplift.co/using-heatmaps/
Thank you for sharing a very good information. But how google analytics will help on product based evaluation? can we do this AB testing incase of less users 50-100+ users. What is your suggestions on ERP applications / B2B applications ?
Thanks for the question Ravi. It's quite hard to test on products that have low traffic (B2B, B2C) - One of the ways to go about it is setting up heat maps for the low traffic pages, running them for a few weeks and also looking at GA to set a baseline conversion rate. Then you can launch your new page (design/copy) and run a heatmap on that page for the same amount of time + review the results in GA to see if there has been any kind of uplift. It's not statistically significant but it's a good way to test it.
Heatmaps are great tools for learning more about user behavior (even if you don't have a lot of website traffic). Check out how to do a heatmap analysis effectively in my complete guide. 👇🏾
getuplift.co/using-heatmaps/
Thank you - great information as always. Appreciate this knowledge.
Thank you for sharing a very good information. But how google analytics will help on product based evaluation? can we do this AB testing incase of less users 50-100+ users. What is your suggestions on ERP applications / B2B applications ?
Thanks for the question Ravi. It's quite hard to test on products that have low traffic (B2B, B2C) - One of the ways to go about it is setting up heat maps for the low traffic pages, running them for a few weeks and also looking at GA to set a baseline conversion rate. Then you can launch your new page (design/copy) and run a heatmap on that page for the same amount of time + review the results in GA to see if there has been any kind of uplift. It's not statistically significant but it's a good way to test it.