The Story Behind the Success of Cerave

How Cerave bucked conventional marketing tactics and became one of the most in-demand brands across the skincare category.
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Credits
Producer: Phoebe Bradford
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[@nicoleschaller2027]

I’ve been using Cerave for 8yrs. I love that it’s gained recognition but I hope they don’t raise the price or make supply scarce!

[@WHITELIONNYC]

I've been alternating between Cetaphil and Cerave for years as both have been recommended by dermatologists but I am concerned that it was acquired by Loreal. I do like Cetaphil better but I just buy whichever one is on sale.