The truth discovered by the French businessman continues to drive modern economies. In Brazilian shopping malls, for every men's clothing store, there are several women's clothing stores. A friend of mine who owns a women's clothing store got rich with a curious promotion: whenever a woman came into her store accompanied by her husband, fiancé or boyfriend, she would tell the man that he could have a beer on the store's bill at the café next door. Her expense on the beer was usually paid for by the profit she made from encouraging the woman to buy more than she intended.
Very interesting. For my mother who after 10 years stopped teaching when children arrive din the 1960s she DID enjoy the department stores so much - Fenwick's etc and the whole experience was something she loved (I am female but hate shopping, just about always buy online and wanted fewer not more things). It was the whole experience of the shop girls treating you like a king, getting things for you; my parents even had a monthly account at the store in the days before credit cards so the goods went on your account and once a month a bill came which you paid.
Thank you so much ! Glad you enjoyed this documentary, there is a second episode from this series here : ruclips.net/video/Ok4L27UQOPI/видео.html which dives into department stores in the early part of the 20th century ☺🛍🛒
This is so interesting, I've seen the Arte documentary on this a bunch of time, but this one adds a lot! I love this subject so this is really interesting
Bravo! Very much enjoyed this documentary. Great interviews, archive footage and narrative. The reconstructions in costume are particularly delightful, and Lady Klepto deserves an episode to herself. Since a visit to the great department stores of Paris 2 years ago (sadly relatively empty of shoppers), I have been struggling with Zola's "Ladies' Paradise", where his descriptions of the spectacle, technology and experience of the first great department stores are extraordinary, but his contempt for his female characters unbearable. Look forward to the next episode!
Thank you so much for your thoughtful analysis and feedback on this documentary 🤗! I completely agree with you regarding Zola’s views on his female characters. Episode 2 has already been published-you can watch it here! ruclips.net/video/Ok4L27UQOPI/видео.html
lack of toilets was certainly a hinderance to ladies of the time, there were no public places to use , they were expected to ignore any discomfort, a lady could only go to a place as a guest or remain close to home, offices, bars , cafes and theatres a race course even were the domain of men , btw , green disease is another malady .
Hello, this is a two episode series called "Birth of Shopping", this is the first episode, you can watch the second episode here: ruclips.net/video/Ok4L27UQOPI/видео.htmlsi=yV5TfuR2g4zFaXZX ☺
There's a book inspired by this mentioned in the documentary, called Au Bonheur Des Dames, there's been series of that! if you're wondering about the acted bits in the documentary, these are from the original Arte documentary, also called "Au Bonheur Des Dames, l'invention du grand magasin"
The way I see it, it was mostly upper class women who were bored at home now that they had money and domestics. The working women were too busy to wear pretty dresses and march into the streets
The truth discovered by the French businessman continues to drive modern economies. In Brazilian shopping malls, for every men's clothing store, there are several women's clothing stores. A friend of mine who owns a women's clothing store got rich with a curious promotion: whenever a woman came into her store accompanied by her husband, fiancé or boyfriend, she would tell the man that he could have a beer on the store's bill at the café next door. Her expense on the beer was usually paid for by the profit she made from encouraging the woman to buy more than she intended.
Hmmm 🤔 And a wine bar next to the auto repair shop? Works for me!
I have "Why We Buy" for years, it's a gem & packed with knowledge. Love to see the author here.
Me too! Love Paco Underhill's books!
This was a First Class Documentary, Excellent viewing.😀
Very interesting. For my mother who after 10 years stopped teaching when children arrive din the 1960s she DID enjoy the department stores so much - Fenwick's etc and the whole experience was something she loved (I am female but hate shopping, just about always buy online and wanted fewer not more things). It was the whole experience of the shop girls treating you like a king, getting things for you; my parents even had a monthly account at the store in the days before credit cards so the goods went on your account and once a month a bill came which you paid.
Super wonderful documentary...thanks
I enjoyed this documentary - great details explained by those who studied the science of why we love to shop.
That is absolute masterpiece! Thank you for this documentary - I had no idea department stores has such a history!
Thank you so much ! Glad you enjoyed this documentary, there is a second episode from this series here : ruclips.net/video/Ok4L27UQOPI/видео.html which dives into department stores in the early part of the 20th century ☺🛍🛒
This was just a great documentary!
This is so interesting, I've seen the Arte documentary on this a bunch of time, but this one adds a lot! I love this subject so this is really interesting
Really enjoyed this! Fascinating to watch! Will the next episodes become available?
Thank you ! ☺There is a second episode that we would like to upload in September 😄
@@SLICE_Full_Doc Yay!!! Can't wait!!! ☺
@@lilacchocolate Hi, the second episode of this series is now live on our channel: ruclips.net/video/Ok4L27UQOPI/видео.htmlsi=FHgSQG5r990lTBME ☺ !
@@SLICE_Full_Doc Awesome!!! Thank you so much for letting me know, that is incredibly sweet that you remembered me!!! ☺💕
Bravo! Very much enjoyed this documentary. Great interviews, archive footage and narrative. The reconstructions in costume are particularly delightful, and Lady Klepto deserves an episode to herself. Since a visit to the great department stores of Paris 2 years ago (sadly relatively empty of shoppers), I have been struggling with Zola's "Ladies' Paradise", where his descriptions of the spectacle, technology and experience of the first great department stores are extraordinary, but his contempt for his female characters unbearable. Look forward to the next episode!
Thank you so much for your thoughtful analysis and feedback on this documentary 🤗! I completely agree with you regarding Zola’s views on his female characters. Episode 2 has already been published-you can watch it here! ruclips.net/video/Ok4L27UQOPI/видео.html
Absolutely fascinating!
He must have inspired Emile Zola to write "The women's paradise". Terrific book!
Yes, Emile Zola actually asked Boucicaut to Au Bon Marché, even the "backstage", made plans of it etc to make his novel as realistic as possible!
Fantastic documentary
Very interesting. Thank you
Recommend Emile Zola if interested
Au bonheur des dames
lack of toilets was certainly a hinderance to ladies of the time,
there were no public places to use , they were expected to ignore any discomfort,
a lady could only go to a place as a guest or remain close to home,
offices, bars , cafes and theatres a race course even were the domain of men ,
btw , green disease is another malady .
loved this :-)
And now you see women with their heads covered with tchadors in those cities...How times have changed!
Lautrec for paintings
Just found my new ✨OBSESSION ✨
Is there a movie or series of this?
There are plenty of drama shows about this theme "Galleries Paradise", "Mr Selfridge"..
Hello, this is a two episode series called "Birth of Shopping", this is the first episode, you can watch the second episode here: ruclips.net/video/Ok4L27UQOPI/видео.htmlsi=yV5TfuR2g4zFaXZX ☺
There's a book inspired by this mentioned in the documentary, called Au Bonheur Des Dames, there's been series of that! if you're wondering about the acted bits in the documentary, these are from the original Arte documentary, also called "Au Bonheur Des Dames, l'invention du grand magasin"
You can park your husband there😂
😮😮❤❤❤🎉
!
None of the suffragette's were pretty. And clearly uptight with chips on their shoulder's for being overlooked by the male population.
The way I see it, it was mostly upper class women who were bored at home now that they had money and domestics. The working women were too busy to wear pretty dresses and march into the streets
This documentary is 50% about Bon Marché and 50% "men are bad, men hate women".
Voa-la
just a story