Hey Sarah, Soo much great value, I have a question How do you know a certain desires and pains related to these avatars while these desires and pains related to another avatar when researching and building even though they are in same target market, and they are probably commenting in the same place I don't get it at all How to know that this comment section is the type of avatar you research on and not another avatar in the same target market?
Oddly enough, humans will often try and solve very similar emotional needs...and justify them with completely different use cases. 😅 That's why I like to study reviews from the past 6-12 months - it gives a much better picture of the emotions coming out of the entire TAM (instead of just going after one avatar at a time.) Much faster way to test!
Hey Sarah, Soo much great value, I have a question
How do you know a certain desires and pains related to these avatars while these desires and pains related to another avatar when researching and building even though they are in same target market, and they are probably commenting in the same place
I don't get it at all How to know that this comment section is the type of avatar you research on and not another avatar in the same target market?
Oddly enough, humans will often try and solve very similar emotional needs...and justify them with completely different use cases. 😅 That's why I like to study reviews from the past 6-12 months - it gives a much better picture of the emotions coming out of the entire TAM (instead of just going after one avatar at a time.) Much faster way to test!
@@SarahLevinger Thanks, I really appreciate it.