The Future of Digital Commerce at Seamless 2024

Seamless Middle East is a unique global event that brings together the converging worlds of the banking financial services industries with the retail and e-commerce ecosystems. The 3-day event, hosted at #DubaiWorldTradeCentre last week, attracted over 750 exhibiting brands, 300 start-ups, and 500 speakers, serving as a platform for entrepreneurs, innovators and brands to unite and shape the future of digital commerce.
We spoke to David Beguely, Managing Director, Middle East and Africa, Terrapin (the organiser); Omar Yassine, Executive Director, Geidea; and Chris Purdie, Founder & CEO, Receiptable, about how new technologies like Gen AI are shaping developments, a surge in the rate of adoption, and the influx of start-ups looking to drive difference and innovation in the field.