The Art of Financial Branding with Josh Passler (Ep. 203)

Did you know that the color blue is often associated with trust and security?
In the world of financial branding, understanding design and color psychology can make all the difference.
Join Larry Sprung this week as he speaks with Josh Passler, the “FinArtist”, to talk about his extraordinary journey from financial advisor to entrepreneur, using art as a networking and branding tool in the financial industry. Josh sheds light on how FinArt started as a side project, evolved into a full-fledged business focusing on brand identity. You'll gain insights into the entrepreneurial spirit, branding essentials, and the impact of visual elements on brand perception.
Larry and Josh discuss:
- Josh's background and transition from financial advisor to founding FinArt.
- The role color psychology plays in branding and marketing.
- The creative process and collaboration with designers to build or strengthen a brand.
- Processes that help align a firm's brand identity with its core values.
- The differences between a brand refresh and a complete rebrand.
- And more!