Bullshit business was all about money to Jack business is all about money to anybody who runs a business oh yes all the other stuff can be lots of fun and I'm sure that we can all immerse our heads into that for a while but you do those things because you make a profit if you don't make a profit it's not profitable which means then there's no point showing up to work let me ask you something... how many people go to work every day today and or will go to work tomorrow for commodore computer?? oh yeah that's right zero and the reason being is because a it wasn't profitable they went out of business imagine that!! I have been in business a foreign businesses I work for other businesses as management and I can assure you it's all about the money baby!!
Jack was an interesting character, he definitely had his good aspects and a few bad ones. I only caught the "bad" side once, when TOS was slipping and Jack had a pretty shitty meeting with the software team . . . not that motivational. For the most part he kept away from the teams, which was probably good. When I resigned from Atari, I had a meeting with Jack. I arrived on time, and he told me to have a seat while he did some writing on his desk. After a while, he looked up. "Do you know what I'm doing?" he asked. He had a kind of booming voice, it was a bit scary. "No," I replied. "I'm schmoozing." "Schmoozing?" "I'm writing to people -- CEOs, friends -- and asking them to give money to some charities and projects." These, I understand, largely involved anti-Holocaust or Jewish relief programs of one form or another. One of the things you didn't really know about Jack was that he was a serious philanthropist; he gave money to all kinds of charities and kept it really quiet. He didn't really want people to know about that side of him. He asked what my long term plans were, and we discussed that and the state of the ST and the industry for a bit, and then I left.
That's really interesting. What year was that? What was your and Jack's opinion of the ST at that time? Was the writing on the wall for Atari by that stage?
This was a really well done documentary. If anybody wants to know who ran Commodore into the ground, Google a guy named Mehdi Ali. He could have made the Amiga a monster since it was so far ahead of anything on the market, but he was the picture of incompetence and apathy.
@@indiosse Motorola processors also got faster, PowerPC came out, Amiga even considered switching to HP PA-RISC. Apple somehow also managed two switches of processor architectures.
Here in really late 2021. I think it was not totally Ali's fault. Irving Gould hired Ali, in which Ali was a very shrewd businessman & cut things here & there, as was instructed by Gould. It wasn't about forwarding Commodore into the future as a business, but by cutting their losses & having Ali & Gould leave with lots of money in hand. As has been said or implied by some Commodore historians, if you wanted Commodore to stay alive, the higher execs should have been people who knew the technology/electronics/computer sector & market, of which Ali was not, iirc. He was just part of Gould's henchmen.
Problem began in '85 when Tamriel refused to market Amiga as gaming machine, and when they were selling computer only in their shops, you couldn't order them. First Amiga should be A500. When it finnaly came out in 87 it was already late, and games specially for her start to come out in '89 except few earlier games... Ali was just final nail in their coffin colled cheap 386sx vga pc.
Having watched and loved Micro Men, I really hope someone does a movie about Jack Tramiel. The guy had a really fascinating life, and helped create the modern computing world in ways a lot of folks haven't yet realized.
"Games is where it really mattered". Isn't that just the truth. Every game console ever made has rested not on what the hardware was capable of, but what game developers were able and willing to do with it, and how many could be bothered to do such things. Even the PC, whose life started as a no-nonsense business machine ultimately gave way to much of it's major hardware existing almost entirely for the purposes of playing games. Do you really think 3d accelerator boards would have succeeded as a 'business' item? No. Even though business focused models exist to this day, their success can be laid at the feet of games, and little else. Even basic CPU performance frequently had more to do with the gaming industry than it did with any other, much as other industries and uses for computers did of course also benefit... Games have driven so much of the home computer industry... Where would it be without them?
Actually 3D video processors were and are used in a lot of business software. 3D CAD and graphic designing rely heavily on 3D hardware. The gaming industry truly did fuel the start but the CAD and design industry is now pushing it.
The statement about Atari "never succeeding" in the home-computer market is ludicrous. The 800 was very popular around the world, not surprising since it was half the price of Apple's comparatively weak offerings. And here's something interesting from an Ars Technica article: "At first, IBM thought about rebranding an existing computer, and had selected the Atari 800. However, after a visit to Atari headquarters, where IBM businessmen were literally put in a box and run through the assembly line by unorthodox and sometimes stoned Atari employees, the computing giant decided they would rather build their own computer."
This was a computer way ahead of its time.(the Atari ST) Using GFA basic (compiles to stand alone exe files) I was able to develop powerful bespoke business applications using glorious hi res 640 x 400 monochrome output. The quality of this display, especially using larger third party monitors was breath-taking for its day. The Atari operating system allowed the programmer to mix text and graphics in the same window. IMB clones at that point in time where simple text only output, MS Windows at this point in time was just a pipe dream. Add to this the ability to access 4 meg of ram, cheap and reliable external hard drives and a sexy separate keyboard made the St one hell of a computer!!
Yes, people forget how much of a big deal the memory of the ST was back then. Not only did the machine have 1 meg and plus for an affordable price, but they were actually usable. A thing that was not the case in PC's at that time. Under DOS you had the 640K limit, but worse, in real mode the CPU's would have problems with objects bigger than 64K because of the segmented addressing of memory. The Amiga had the issue of chip memory and cpu memory which also made some things really annoyingly difficult to handle, even if you had memory extension in your computer. That was the reason why at that time ~1987 as a CS student I sold my Amiga 500 to replace it with an Atari Mega ST2, it was so much better for programming (cheaper)
Another good one! Legend has it that Jack was already in charge by the time Morse arrived to pay off the half mil. Not knowing what to do, the execs called him on the spot and not knowing about the Amiga deal, he told them: "when somebody gives you a cheque for 500k, you take it!" Nice story if it's true :)
Thanks for painting a clearer portrait of tramiel, as an amiga owner his defection to atari, probably painted him darker than necessary, the history of computers is muddled and incestuous, but an essential part of the pyramidal tapestry of where we are now, and it is very true to state that the contribution of the companys, that no longer exist, is often much overlooked.
Just wanted to drop a line and say that your research is beyond compare. Your videos are edited well and have clips, shots and information I rarely find elsewhere. Thank you for breathing fresh air into this (generally) very banal and regurgitated genre. You rock!
I lived and breathed Jack's products for 10 years of my life easy, I have only just realized how one person can have such an impact on ones life, I had to ponder for a bit after that. Thanks for the videos as always.
Jack's a complex man, that's for damned sure. For all his ruthlessness, you can't help but admire the man for having crawled out of the depths of hell into such a position of power and influence. I guess "a businessman's businessman" would be the best way to describe him. I'd love to see you do a documentary on the Tandy-1000 line, perhaps the first major IBM-compatible to really get off the ground, and one of the first really successful computers after the crash here in America (hilariously coming after the failure of IBM's own home attempt and saving Sierra from closing). That little piece of old tech is a huge nostalgia bomb for me, and given how you research so well, I'm sure such a video would be hugely entertaining. Also, what is that last song? I could SWEAR I've heard it from a PS1 game, but I'm dying here trying to remember the title...
Kim, your whole channel should be uploaded to archive.org . This is easily the most complete and accurate history in this field (in video form) and it would be a true loss if any of this would ever get lost somehow. keep up the great work, not only is it rediculously informative, you somehow make these topics really fun and interesting to watch
Thankyou Kim for an excellent documentary, i think we do have alot to thank Jack for.I bought an Atari 800Xl in 1986 after he slashed the price to less than 100 pounds and i was hooked.I bought an ST in 1988 and had it for ten years, learned to program it and made a few demos.Good times.
By the time of the Falcon Jack really had little to do with Atari, he pretty much handed over the running of the company to his eldest son, who really finished off the company. And if we are totally fair Jack's brilliant mind needed the backing of his own in house semi conductor plant/team, if not the same engineers who designed VIC-II and SID for him on salary wages cost alone, as he did at Commodore for his radical plans to work. The man was a genius with the C64 and PET and his intended £70/$70 rubber keyed Commodore 116 style machine (plus4 case, Mattel Aquarius style rubber keys, Commodore 16 capabilities) which would done really well especially if they sold a 32k RAM expansion cart later....just check out the awesome Plus4 exclusive remakes of things like Commando on my channel..
I love how every time Jack Tramiel is mentioned in these videos, we see clips from gangster movies. That never gets old. Also, I'm curious to hear what Kim Justice has to say about the theory that Warner sold Atari Inc. because they needed to fight off a potential hostile takeover by Rupert Murdoch, and that their financial situation wasn't as bad as it appeared. I'm not sure how much truth there is in this story, and goodness knows it's hard to learn the truth in any story about big-name businesses, thanks to the enormous egos involved.
This is a great piece of Journalism, I loved through that era as a kid, had an Amiga 500, I bought many of the computer magazines back then yet there wasn't much in the media back then about what was really happening, maybe I was reading the wrong magazines.
Somehow I'm reminded of Robert Maxwell if you replace home computers with newspapers, of course Tramiel didn't fall off his yacht and get a plum spot at Mount of Olives cemetery.
Kim - Awesome as usual. I really like the respect shown for him at the end with the memorials and other things he did for awareness of the evils that happened in the past. There were two things I was kinda expecting - 1 is Tramiel Atari's purchase of Federated in ~ 1988 which caused Atari to burn a lot of cash and also lose a lot of focus on getting their ST products out there. That ultimately ended up being a distraction. 2 is Jack's method of getting around the DRAM regulation in the mid 80s that caused prices to go way up; there were some illegal imports of DRAM to Atari that he used both for his computers and resold at a profit that are fairly documented out there.
Nailed another video. I was born in '82 and grew up with loads of UK/European computers and I was too young to know what all the stories were behind so many things around me. I've watched almost every Kim Justice video and they are all stunning I don't know how you gather all the information and the scripts are fabulous. I have a stack of old Mega Drive and Atari ST mags in my attic somewhere - mostly game stuff, that's all the info I had back then. Under 5 years old I stated with a ZX Spectrum - Jet Set Willy was the first game I ever played and probably one of my favourites. Kim - have you ever considered a short doc on the programmer Matt Smith who did Manic Miner and Jet Set Willy? Because he disappeared for years and here were rumours of him joining a hippy commune in Amsterdam and frying himself with a shit ton of LSD.. mad story. I also don't know a lot about Joffrey (I think you mentioned he was a programmer at Ocean Software) Maybe a documentary on some late/great programmers or a few Bedroom coders that did well.
I was watching a video from Bill Herd and he said the reason for the bust up was due to Gould using the company jet for his own purposes. Jack was one of thooe who would pay for himself where as Gould it would seem would use the company assets as an extension of his own assets.
Great documentary! I've never even considered patreon before but I am tempted in your case since your channel is my all time favorite. You've provided me with hours of top quality entertainment and I'm always excited whenever I see that you have uploaded a new documentary / video.
I’ve worked for people like Tramiel and I agree with what you say Kim. Personally they are approachable and gregarious, but in business they are absolutely laser like in focus. You never get praise for doing well, or maybe a word or two, and get absolutely slaughtered for making even the smallest mistake. They remembered every slight, every move against them and didn’t stop until they’d got one back. But, oh damn, were you taught how to work for a living. Something I am grateful for all these years later, all the ass kickings, yelling and sheer breakneck speed at the required work rate taught me.
The 500 000 from Atari at CES show, was never about buying "Amiga" for only that amount, it was only temporary hand money for Amiga Corp to take care of urgent matters. The arrangement was that they would meet again and work out the details a months later. The price for each stock was less than they hoped for and they got the impression Atari was only interested in the custom chips and not the team and the "computer". Commodore offered more money for each stock and was interested in the team and to spend resources on developing the Amiga computer. (Commodore also owned MOS chip manufacturer, that helped a lot when it came to putting the Amiga Corp full size breadbin boards into silicon (chips).
Good video, I have watched it a few times and keep learning new things about computer history. I love how when talking about Jack you use footage of Vince Mcman and Eric Bishops's "Im Back" music.
I remember being pissed off as a kid because the arsehole salesman convinced my parents that the ST would be better for me than the Amiga from an education point of view. Obviously I wanted to play games, which were always better on my mates' Amiga. Utter bastard.
I bought an Atari ST because I needed a computer for college and couldn't afford an Amiga at the time. I wanted an Amiga because it was most like my current computer at the time - the Atari 8-bit. One thing I wish this video would have mentioned was that one could turn the original Atari ST with the monochrome monitor into an Apple Macintosh that actually ran faster than the Mac. So for the fraction of the price one could "own" an Apple Macintosh for around $700.
The Atari 8-bit computer was the second best import computer in UK, after C64. A8 also did very well in Germany and not too bad in USA, as magazine like Compute, CGW had loads of Atari 8-bit gaming reviews.
Even though the Atari ST bombed in America, it actually had some success in Canada for some odd reason. I knew a lot of people with Atari ST's while I was growing up in Canada, but I never knew anybody with an Amiga.
In the 1980s, Microsoft Xenix was the best-selling Unix and every 286 and 386 PC has the potential to run it, hence the importance of MMU being included as standard for 286 and 386 CPUs. Xenix 286 runs on 286. Xenix 386 runs on 386. MS-Dos is for standalone PCs. OS/2 and the later Windows NT are the Xenix replacements.
- Fascinating, well-researched content - Excellent narration - Wrestling references - FF7 music ... Kim, why do you do this to me? It's a 10/10 from me. Again. Please keep up the great work.
Excellent. I had both a 1040 ST and an Amiga 500, and later an Amiga 1200. As much as I enjoyed some ST games and STOS, the Amiga was so much better in every way. Not only much better sound and graphics, but the Amiga OS was so far ahead of its time.
Both Atari and Commodore tried making PC Clones, but it didn't go anywhere. The PC Clones were killing the Amiga and Atari ST in the USA, as a lot of good games only existed on the PC clones MS-DOS machines. Jack Tramiel always tried to sell a cheaper computer with the basics and then sell the extras and peripherals to make up the difference. Atari tried the XEGS making the 8 Bit line into a video game console, and Commodore had the 64GS turning the C64 into a video game console. They both flopped. The 7800 was made too late and lost to the Intellivision and Colecovision. You are right about the NES outselling Atari video game systems and getting a lot of video games for it. Nintendo got some arcade games ported to the NES/Famicom and sold the NES as an entertainment system rather than a video game console, they added a light gun and robot to some games, and with clever marketing sold a lot of units.
I’m always impressed at the quality of KJ videos. Bravo. You truly shine on RUclips in an ocean of dummies making content for the lowest common denominator.
Thanks for this thoroughly researched little documentary. I had an Amiga 500 as a young teen in Canada, but I never knew the story behind it. It played games and I could get my parents to pay for it because I could also use it to type up my high school essays on a dot-matrix printer. I bought many games, and pirated many more... All I knew about the Atari ST was the screenshots on the back of the boxes of Amiga games, and I always wondered "What the fuck in an Atari ST?"
In the end Jay Miner's designs beat Jack Tramiel's Atari's bravado and belligerence. It's a shame that both companies bit the dust in the 90's, I got to enjoy both computers back in the day the first being a 520 ST(fm). It was a good computer but even to a 9 year old kid it was obvious that the Amiga left it for dust games not only looked better but they sounded better. In 1992 I was fortunate enough to be given an Amgia 1200 for my birthday, fantastic piece of kit and enjoyed every second of it. What I didn't realise at the time was just how dated the hardware was, a year or two latter a friend of mine showed me games like Doom and Command and Conquer running on his Dad's PC which was a hell of an eye opener and they were well ahead of anything that was being released for the Amgia at the time.
Great video! Too bad Jack took a back seat to Nintendo, would have loved to see him go up against Yamauchi who was pretty cut throat back then as well, though I think not as much as Tramiel.
+SaintAlia_of_the_Games The problem is that Jack never really understood the video game market until it was too little too late. He, like Jobs, was forever stuck chasing the specter of IBM instead of focusing thier efforts on what Atari was good at: making games. And they let an entire market slip under the hands of Nintendo, Sega, and later Sony. In my opinion, Jack should have ceded the failing home computer market to Commodore and should have focused on turning Atari into the premier American video games company. Either as a first party or a third party. But that was always the story of Atari. A company full of coulda, woulda, shoulda.
The Tramiels were hardware people and didn't see software as being of much value beyond getting the hardware to work. It's not uncommon. Many software people don't see much value in hardware. They had zero interest in doing games. Later when they had little choice they turned to games and you saw the result. They just weren't interested and it showed. They had a few good people who did get it, but without support from the top it wasn't going to work. When Tramiel took over Atari most everyone thought games were gone forever. I was one of the engineers called into a meeting at Atari to "evaluate" Nintendo's machine. Before we went in we were told the meeting was just a courtesy, that there was zero interest. We were in and out in just a few minutes. This was like 6 or 7pm and it looked like they'd all been in that conference room all day.
Just want to say that your music choices were on point today Kim, I can just imagine Jack walking through the offices on his first day in charge with Eric Bischoff's theme following him. Its time, get in line 'cause I'm gonna make some changes, and judging from that layoff list, he did just that.
My mom still has a factory sealed Atari 800XL still in the packaging... When they were failing my mom had an 800 that failed and she contacted them. they sent her a brand new 800XL but she had switched to PC by then and never opened it. Still sitting in the closet. I see that ad with the guy with the Sinclair... I have one of those in the box as well... maybe I need to start a museum...
That'd be worth a fair bit now, mint in box. Personally I'd never be able to just tleave it sitting there, I'd have to remove it and use it. Computers were made to be used, after all.
Great Video indeed, enjoyed it quite a bit. It also brings out a tid bit often overlooked, with the mention that beloved games on the Amiga like Populous and Dungeon Master were in fact Atari ST ports. In reality there were a lot more, mostly all Bitmap Brother Games used the ST as the main development platform (think Xenon, Gods, Magic Pockets you name it) and while the Amiga received "lazy" ST ports no one complained. Why? Because they were great games that showed how even the ST was often the victim of another phenomenon: "Lazy Programming" in general. Some developer would pile up a piece of crap on the ST very quickly, and just as quickly port it on the Amiga. These games set the standard to what would be later known as "ST lazy ports", when in fact the makers were very lazy on the Atari machine to start with! Take a look at the ST versions of Chaos Engine, Rod Land, Captain Dynamo (and many more) and you will see the ST isn`t exactly a Spectrum in disguise. Which also brings to light a small inaccuracy being told in this documentary here: it is not true that soon after the A500 came out in 1987, the game developers crowd all switched to the Amiga and turned their backs to the ST (as a main development platform I mean), as the best games from the Bitmap Brothers came after that, Thalion was formed after that out of Atari ST demo coders (Wings of Death anyone?), Delphine Software used the ST as the main Dev machine at those times and the vector graphics based engine that runs Another World was done there (as a matter of fact, the ST version of the game is Very good). The only company that truly backed the Amiga with all they could (at the early stages) was Psygnosis. Later came Factor 5 and Team 17 but we are talking the 90s now. Even Thalion`s Best effort on the Amiga (Lionheart) came out the same year the Atari Jaguar debuted on north american store shelves. I would go on to say that Amiga`s Best games came out already facing the import PC Engine and Megadrives that were sold by grey importers (ads in the UK were all over the place from these stores) and then competing directly with the officially released machines.
It's so sad that the Amiga suffered from this battle. Wouldn't it have been great if that rivalry never happened and the Amiga could take on the PC market on its own? Don't get me wrong, the ST is a good machine but the Amiga is better. With the power of Tramiel behind it, it could have done so much more.... perhaps even have MIDI as standard :P
My first purchased STFM games was Obliterator, Captain Blood and Spectrum 512 in 1988. Sweet times. Ironic how both early STs and Amiga's has their OS load via floppies since both were buggy. Pertaining stock prices, I remember seeing Apple stock for $8 a share in 1996...if only I bought some stock back then.
This documentary is a work of art, Kim I've recently found your channel, you're so good at the writing, (loving the Lock, Stock & updated references, gives the reality of the point your making very understanding, good production). Loving the Commodore era stuff, Jack was a legend of his times. More please! 26:42 - Is that a stock photo or what was left of the actual Commodore offices?
Thanks Kim. You make the best videos on computer/gaming history. Plenty of excellent research and well presented in a no nonsense or bullshit manner whilst retaining humour. :)
GEM was a cruder way of doing things than CP/M? Never heard that before! Had an early 520ST (serial number under 1000), and early TOS buggy as hell. I loved those little bomb icons! Anybody remember Megaroids?
What a finish! This trilogy was very insightful. Thanks for making it, Kim! Interesting to learn that the man was much more than a one-dimensional business monger.
The funny thing about Tramiel's Atari is they always seemed to learn the wrong lesson. The ST floundered against the Amiga because it had less dedicated hardware that would help push next-gen games. So when it came to handhelds, they backed the system with by far the most advanced graphics and sound capabilities, but again floundered because to THAT market battery life and portability was more important.
ATARI was better under the leadership of Nolan Bushnell.Warner killed the original ATARI .They thought that the 2600 would last for ever so they milked it for every Penny .Mean while Under Bushnell’s leader ship they would have had replaced the aging 2600
Hi Kim, in your research for this do you happen to know where in sunnyvale Atari was? I moved to the Bay Area from Bournemouth and live in Sunnyvale. Btw, I used to have an Atari 1020(?). STFM and upgraded to an A500 liked both systems
Re:Price Wars. When the global DRAM chip shortage hit, Sam Tramiel assured people Atari would absorb the price hike,rather than pass the increase onto the consumer. Cue the ST price being increased by £100 for a period It dropped back down, but went up by £30 at the end of the summer 1991 due to high price of the dollar on the exchange market
Great Video series, very much enjoyed them. If i have to nit pick, no mention of the Falcon, as an Amiga fan having an A500, i would have preferred the Falcon to the A1200 i eventually got, Falcon was too expensive though but was impressive.
This is basically an "Amiga" video again. Here in the USA, Amiga really caught on in 1986-1987, but by 1988 the PC was coming and Deluxe Paint started allowing for VGA's 256 colors and Super VGA cards were coming out. By 1989, the PC began to start dominating in the states with Super VGA VESA programmability, Sound Blaster, and of course Intel's 486, then in 1990, Windows 3.0 came out as well as "Wing Commander". 1991 came Sound Blaster Pro with CD-ROM support and 1992 with Intel's Pentium and 16-bit sound cards such as Sound Blaster 16 and Gravis Ultrasound which also had Wavetable sound. Then there was "Wolfenstein 3D" After 1992, Amiga sales fell down through the basement. In October 1992, AGA was simply too late and there were not many killer apps and so Commodore lost a lot of money and this is the beginning of the downfall. So, the PC had 486dx/Pentium support along with 16-bit sound cards with wavetable support and SuperVGA along with CD-ROM games and the Amiga couldn't compete against all of that. The Amiga did not have AGA until late 1992, by then really it was all over with and that's why the sales were not good, people were going over to the PC in droves. Commodore killed the Amiga because it tried to compete against the entire PC clone market and that's never a good idea to try to win against a huge industry.
The ST was a weird machine in that everything about it was right about Sinclair- it's almost a 16-bit Spectrum. It seems someone at Atari saw the QL, and thought "let's give it some more RAM and a decent disk drive". Like Sinclairs it has shit built in video and audio (though MIDI), but a half decent CPU, which actually simplifies development, as knowledge of the 68k CPU is all that is needed. It sold very well in the UK, being the natural upgrade path to the Spectrum for users and developers alike.
The ST was originally pitched against the short lived Sinclair QL, Sir Clive engaging in a very bitter war of words with Atari. People tend to overlook this episode, as documentary makers like Kim etc, sadly always seem to leave it out of the videos. Possibly because they were unaware of it?
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Bullshit business was all about money to Jack business is all about money to anybody who runs a business oh yes all the other stuff can be lots of fun and I'm sure that we can all immerse our heads into that for a while but you do those things because you make a profit if you don't make a profit it's not profitable which means then there's no point showing up to work let me ask you something...
how many people go to work every day today and or will go to work tomorrow for commodore computer??
oh yeah that's right zero and the reason being is because a it wasn't profitable they went out of business imagine that!!
I have been in business a foreign businesses I work for other businesses as management and I can assure you it's all about the money baby!!
Showing footage of The Sopranos breaking legs as if that's how Trammel behaved is ridiculous, and a bit sick...he shouted at a few people ffs,
Jack was an interesting character, he definitely had his good aspects and a few bad ones. I only caught the "bad" side once, when TOS was slipping and Jack had a pretty shitty meeting with the software team . . . not that motivational. For the most part he kept away from the teams, which was probably good.
When I resigned from Atari, I had a meeting with Jack. I arrived on time, and he told me to have a seat while he did some writing on his desk.
After a while, he looked up. "Do you know what I'm doing?" he asked. He had a kind of booming voice, it was a bit scary.
"No," I replied.
"I'm schmoozing."
"Schmoozing?"
"I'm writing to people -- CEOs, friends -- and asking them to give money to some charities and projects." These, I understand, largely involved anti-Holocaust or Jewish relief programs of one form or another. One of the things you didn't really know about Jack was that he was a serious philanthropist; he gave money to all kinds of charities and kept it really quiet. He didn't really want people to know about that side of him.
He asked what my long term plans were, and we discussed that and the state of the ST and the industry for a bit, and then I left.
That's really interesting. What year was that? What was your and Jack's opinion of the ST at that time? Was the writing on the wall for Atari by that stage?
True Samaritans dont brag about their giving, like jack
@@UNIRockLIVE Dare I say it, they also do charity for people outside their own tribe.
This was a really well done documentary. If anybody wants to know who ran Commodore into the ground, Google a guy named Mehdi Ali. He could have made the Amiga a monster since it was so far ahead of anything on the market, but he was the picture of incompetence and apathy.
He got his own video on this channel a year ago. It's called "The Rise and Fall of the Commodore Amiga". It really is mostly about the fall.
maybe but the intel processors were really the demise, because they just got so fast so quickly
@@indiosse Motorola processors also got faster, PowerPC came out, Amiga even considered switching to HP PA-RISC. Apple somehow also managed two switches of processor architectures.
Here in really late 2021. I think it was not totally Ali's fault. Irving Gould hired Ali, in which Ali was a very shrewd businessman & cut things here & there, as was instructed by Gould. It wasn't about forwarding Commodore into the future as a business, but by cutting their losses & having Ali & Gould leave with lots of money in hand. As has been said or implied by some Commodore historians, if you wanted Commodore to stay alive, the higher execs should have been people who knew the technology/electronics/computer sector & market, of which Ali was not, iirc. He was just part of Gould's henchmen.
Problem began in '85 when Tamriel refused to market Amiga as gaming machine, and when they were selling computer only in their shops, you couldn't order them. First Amiga should be A500. When it finnaly came out in 87 it was already late, and games specially for her start to come out in '89 except few earlier games... Ali was just final nail in their coffin colled cheap 386sx vga pc.
Having watched and loved Micro Men, I really hope someone does a movie about Jack Tramiel. The guy had a really fascinating life, and helped create the modern computing world in ways a lot of folks haven't yet realized.
Seriously agree, we have micro men and pirates of Silicon Valley we need one about commodore Atari and the others
"Games is where it really mattered". Isn't that just the truth.
Every game console ever made has rested not on what the hardware was capable of, but what game developers were able and willing to do with it, and how many could be bothered to do such things.
Even the PC, whose life started as a no-nonsense business machine ultimately gave way to much of it's major hardware existing almost entirely for the purposes of playing games.
Do you really think 3d accelerator boards would have succeeded as a 'business' item? No. Even though business focused models exist to this day, their success can be laid at the feet of games, and little else.
Even basic CPU performance frequently had more to do with the gaming industry than it did with any other, much as other industries and uses for computers did of course also benefit...
Games have driven so much of the home computer industry... Where would it be without them?
Actually 3D video processors were and are used in a lot of business software. 3D CAD and graphic designing rely heavily on 3D hardware. The gaming industry truly did fuel the start but the CAD and design industry is now pushing it.
Rest in peace Jack Tramiel and may your legacy be remembered.
i had the Atari STe as a lad and i loved it, still got it now but havent used it in years
Go and try it
The statement about Atari "never succeeding" in the home-computer market is ludicrous. The 800 was very popular around the world, not surprising since it was half the price of Apple's comparatively weak offerings. And here's something interesting from an Ars Technica article: "At first, IBM thought about rebranding an existing computer, and had selected the Atari 800. However, after a visit to Atari headquarters, where IBM businessmen were literally put in a box and run through the assembly line by unorthodox and sometimes stoned Atari employees, the computing giant decided they would rather build their own computer."
If I may say so, you raise our community quality & class with your content Kim. Thank you for all your work.
Jack Tramiel was Commodores Steve Jobs, except they never begged him back
This was a computer way ahead of its time.(the Atari ST) Using GFA basic (compiles to stand alone exe files) I was able to develop powerful bespoke business applications using glorious hi res 640 x 400 monochrome output. The quality of this display, especially using larger third party monitors was breath-taking for its day. The Atari operating system allowed the programmer to mix text and graphics in the same window. IMB clones at that point in time where simple text only output, MS Windows at this point in time was just a pipe dream. Add to this the ability to access 4 meg of ram, cheap and reliable external hard drives and a sexy separate keyboard made the St one hell of a computer!!
Yes, people forget how much of a big deal the memory of the ST was back then. Not only did the machine have 1 meg and plus for an affordable price, but they were actually usable. A thing that was not the case in PC's at that time. Under DOS you had the 640K limit, but worse, in real mode the CPU's would have problems with objects bigger than 64K because of the segmented addressing of memory. The Amiga had the issue of chip memory and cpu memory which also made some things really annoyingly difficult to handle, even if you had memory extension in your computer.
That was the reason why at that time ~1987 as a CS student I sold my Amiga 500 to replace it with an Atari Mega ST2, it was so much better for programming (cheaper)
Another good one! Legend has it that Jack was already in charge by the time Morse arrived to pay off the half mil. Not knowing what to do, the execs called him on the spot and not knowing about the Amiga deal, he told them: "when somebody gives you a cheque for 500k, you take it!"
Nice story if it's true :)
The use of MGS music was awesome. It made me cry,very fitting to end the legacy of Jack.
LONG LIVE COMMODORE.
LONG LIVE ATARI CORP
Thanks for painting a clearer portrait of tramiel, as an amiga owner his defection to atari, probably painted him darker than necessary, the history of computers is muddled and incestuous, but an essential part of the pyramidal tapestry of where we are now, and it is very true to state that the contribution of the companys, that no longer exist, is often much overlooked.
Just wanted to drop a line and say that your research is beyond compare. Your videos are edited well and have clips, shots and information I rarely find elsewhere. Thank you for breathing fresh air into this (generally) very banal and regurgitated genre. You rock!
Tramiel would make a great Scorcese movie character :D
Adam Kołakowski - but who could play Jack Tramel's role? Jack Nicholson? ;-)
I lived and breathed Jack's products for 10 years of my life easy, I have only just realized how one person can have such an impact on ones life, I had to ponder for a bit after that. Thanks for the videos as always.
Jack's a complex man, that's for damned sure. For all his ruthlessness, you can't help but admire the man for having crawled out of the depths of hell into such a position of power and influence. I guess "a businessman's businessman" would be the best way to describe him.
I'd love to see you do a documentary on the Tandy-1000 line, perhaps the first major IBM-compatible to really get off the ground, and one of the first really successful computers after the crash here in America (hilariously coming after the failure of IBM's own home attempt and saving Sierra from closing). That little piece of old tech is a huge nostalgia bomb for me, and given how you research so well, I'm sure such a video would be hugely entertaining.
Also, what is that last song? I could SWEAR I've heard it from a PS1 game, but I'm dying here trying to remember the title...
"The Best Is Yet To Come" from Metal Gear Solid.
Kim, your whole channel should be uploaded to archive.org . This is easily the most complete and accurate history in this field (in video form) and it would be a true loss if any of this would ever get lost somehow. keep up the great work, not only is it rediculously informative, you somehow make these topics really fun and interesting to watch
They really should have kept that as the main theme for the MGS, instead of hiring Harry Gregson-Williams to rip off Georgy Sviridov.
Kim Justice OH YEAH, MGS1! My GOODNESS it's been too long since I've played that game.
Thanks, that was driving me absolutely nuts.
Thankyou Kim for an excellent documentary, i think we do have alot to thank Jack for.I bought an Atari 800Xl in 1986 after he slashed the price to less than 100 pounds and i was hooked.I bought an ST in 1988 and had it for ten years, learned to program it and made a few demos.Good times.
By the time of the Falcon Jack really had little to do with Atari, he pretty much handed over the running of the company to his eldest son, who really finished off the company. And if we are totally fair Jack's brilliant mind needed the backing of his own in house semi conductor plant/team, if not the same engineers who designed VIC-II and SID for him on salary wages cost alone, as he did at Commodore for his radical plans to work. The man was a genius with the C64 and PET and his intended £70/$70 rubber keyed Commodore 116 style machine (plus4 case, Mattel Aquarius style rubber keys, Commodore 16 capabilities) which would done really well especially if they sold a 32k RAM expansion cart later....just check out the awesome Plus4 exclusive remakes of things like Commando on my channel..
I love how every time Jack Tramiel is mentioned in these videos, we see clips from gangster movies. That never gets old.
Also, I'm curious to hear what Kim Justice has to say about the theory that Warner sold Atari Inc. because they needed to fight off a potential hostile takeover by Rupert Murdoch, and that their financial situation wasn't as bad as it appeared. I'm not sure how much truth there is in this story, and goodness knows it's hard to learn the truth in any story about big-name businesses, thanks to the enormous egos involved.
This is a great piece of Journalism, I loved through that era as a kid, had an Amiga 500, I bought many of the computer magazines back then yet there wasn't much in the media back then about what was really happening, maybe I was reading the wrong magazines.
Somehow I'm reminded of Robert Maxwell if you replace home computers with newspapers, of course Tramiel didn't fall off his yacht and get a plum spot at Mount of Olives cemetery.
This is one of the best commodore / trammel docos out there. Well researched and presented. Well done.
Kim - Awesome as usual. I really like the respect shown for him at the end with the memorials and other things he did for awareness of the evils that happened in the past. There were two things I was kinda expecting - 1 is Tramiel Atari's purchase of Federated in ~ 1988 which caused Atari to burn a lot of cash and also lose a lot of focus on getting their ST products out there. That ultimately ended up being a distraction. 2 is Jack's method of getting around the DRAM regulation in the mid 80s that caused prices to go way up; there were some illegal imports of DRAM to Atari that he used both for his computers and resold at a profit that are fairly documented out there.
Nailed another video. I was born in '82 and grew up with loads of UK/European computers and I was too young to know what all the stories were behind so many things around me. I've watched almost every Kim Justice video and they are all stunning I don't know how you gather all the information and the scripts are fabulous. I have a stack of old Mega Drive and Atari ST mags in my attic somewhere - mostly game stuff, that's all the info I had back then. Under 5 years old I stated with a ZX Spectrum - Jet Set Willy was the first game I ever played and probably one of my favourites. Kim - have you ever considered a short doc on the programmer Matt Smith who did Manic Miner and Jet Set Willy? Because he disappeared for years and here were rumours of him joining a hippy commune in Amsterdam and frying himself with a shit ton of LSD.. mad story. I also don't know a lot about Joffrey (I think you mentioned he was a programmer at Ocean Software) Maybe a documentary on some late/great programmers or a few Bedroom coders that did well.
I was watching a video from Bill Herd and he said the reason for the bust up was due to Gould using the company jet for his own purposes. Jack was one of thooe who would pay for himself where as Gould it would seem would use the company assets as an extension of his own assets.
Great documentary! I've never even considered patreon before but I am tempted in your case since your channel is my all time favorite. You've provided me with hours of top quality entertainment and I'm always excited whenever I see that you have uploaded a new documentary / video.
I’ve worked for people like Tramiel and I agree with what you say Kim. Personally they are approachable and gregarious, but in business they are absolutely laser like in focus. You never get praise for doing well, or maybe a word or two, and get absolutely slaughtered for making even the smallest mistake. They remembered every slight, every move against them and didn’t stop until they’d got one back.
But, oh damn, were you taught how to work for a living. Something I am grateful for all these years later, all the ass kickings, yelling and sheer breakneck speed at the required work rate taught me.
dude amiga vs atari was no joke back in the day :D
The 500 000 from Atari at CES show, was never about buying "Amiga" for only that amount, it was only temporary hand money for Amiga Corp to take care of urgent matters. The arrangement was that they would meet again and work out the details a months later. The price for each stock was less than they hoped for and they got the impression Atari was only interested in the custom chips and not the team and the "computer". Commodore offered more money for each stock and was interested in the team and to spend resources on developing the Amiga computer. (Commodore also owned MOS chip manufacturer, that helped a lot when it came to putting the Amiga Corp full size breadbin boards into silicon (chips).
Love the use of the Bischoff theme.
I used nearly all Atari ST's including Falcon. It was a sad day when I had to switch over to Windows 3.1 and DOS...
Good video, I have watched it a few times and keep learning new things about computer history. I love how when talking about Jack you use footage of Vince Mcman and Eric Bishops's "Im Back" music.
Excellent job Kim. You nailed it.
Black Lodge Games, LLC - Well said, totally agree.
I remember being pissed off as a kid because the arsehole salesman convinced my parents that the ST would be better for me than the Amiga from an education point of view. Obviously I wanted to play games, which were always better on my mates' Amiga. Utter bastard.
I think this whole 'mini-series' was super interesting; thanks for putting it together!
Amazingly well put together and informative documentary. I love how in-depth and intelligent your videos are.
I bought an Atari ST because I needed a computer for college and couldn't afford an Amiga at the time. I wanted an Amiga because it was most like my current computer at the time - the Atari 8-bit. One thing I wish this video would have mentioned was that one could turn the original Atari ST with the monochrome monitor into an Apple Macintosh that actually ran faster than the Mac. So for the fraction of the price one could "own" an Apple Macintosh for around $700.
Great documentary mate ! Finally I can understand the complex history between Amiga and Atari.
The Atari 8-bit computer was the second best import computer in UK, after C64. A8 also did very well in Germany and not too bad in USA, as magazine like Compute, CGW had loads of Atari 8-bit gaming reviews.
Even though the Atari ST bombed in America, it actually had some success in Canada for some odd reason. I knew a lot of people with Atari ST's while I was growing up in Canada, but I never knew anybody with an Amiga.
That was a very informative overview of what happened at Commodore after Jack left.
Hey Kim, you really deserve a lot more subs. I simply love your documentaries. Thank you for putting in the effort you do :)
Very enjoyable videos; I got into computers in the 8 bit era so good to find out more about the dealings back then.
In the 1980s, Microsoft Xenix was the best-selling Unix and every 286 and 386 PC has the potential to run it, hence the importance of MMU being included as standard for 286 and 386 CPUs.
Xenix 286 runs on 286.
Xenix 386 runs on 386.
MS-Dos is for standalone PCs.
OS/2 and the later Windows NT are the Xenix replacements.
I was on the Amiga side of the fence myself, most of this is new to me. Awesome stuff.
Amazing doc Kim. Thanks for this.
Absolutely brilliant documentary. Can't wait for the next one. This shit should be bought by a TV network
- Fascinating, well-researched content
- Excellent narration
- Wrestling references
- FF7 music
... Kim, why do you do this to me? It's a 10/10 from me. Again. Please keep up the great work.
Atari's arcade division merged with Midway, not Namco.
The death of Atari .Atari at heart was always an arcade company
He’s a broken man, brought up around torture and hell. But one hell of a driving force, passionate and lived everyday like his last.
Such a great documentation, funny, entertaining and educating, perfect! Thank you very much!
+15 points for using Eric Bischoff's WWE theme!
All I have to say is that the usage of music from A Better Tomorrow is fucking ACE.
Excellent. I had both a 1040 ST and an Amiga 500, and later an Amiga 1200. As much as I enjoyed some ST games and STOS, the Amiga was so much better in every way. Not only much better sound and graphics, but the Amiga OS was so far ahead of its time.
Excellent as usual, Kim. Thank you for all Your hard work.
This vid was probably the highlight of the Jack-trilogy. Great job.
You always do some amazing videos, Kim! Thank you for these.
Both Atari and Commodore tried making PC Clones, but it didn't go anywhere. The PC Clones were killing the Amiga and Atari ST in the USA, as a lot of good games only existed on the PC clones MS-DOS machines. Jack Tramiel always tried to sell a cheaper computer with the basics and then sell the extras and peripherals to make up the difference.
Atari tried the XEGS making the 8 Bit line into a video game console, and Commodore had the 64GS turning the C64 into a video game console. They both flopped. The 7800 was made too late and lost to the Intellivision and Colecovision. You are right about the NES outselling Atari video game systems and getting a lot of video games for it. Nintendo got some arcade games ported to the NES/Famicom and sold the NES as an entertainment system rather than a video game console, they added a light gun and robot to some games, and with clever marketing sold a lot of units.
A fantastic production, don't think I need to learn anymore on the subject of Jack Tramiel, I think you've covered it pretty on the dollar. thank you.
Thanks Kim! Excellent overview and great to watch.
lol. Love the Mr. Show callout. "You'll never find a rat in one of our computers. That's the Atari promise."
Just wanted to say nice work on this series - well researched and well presented
I’m always impressed at the quality of KJ videos. Bravo. You truly shine on RUclips in an ocean of dummies making content for the lowest common denominator.
Thanks for this thoroughly researched little documentary. I had an Amiga 500 as a young teen in Canada, but I never knew the story behind it. It played games and I could get my parents to pay for it because I could also use it to type up my high school essays on a dot-matrix printer. I bought many games, and pirated many more... All I knew about the Atari ST was the screenshots on the back of the boxes of Amiga games, and I always wondered "What the fuck in an Atari ST?"
In the end Jay Miner's designs beat Jack Tramiel's Atari's bravado and belligerence.
It's a shame that both companies bit the dust in the 90's, I got to enjoy both computers back in the day the first being a 520 ST(fm). It was a good computer but even to a 9 year old kid it was obvious that the Amiga left it for dust games not only looked better but they sounded better. In 1992 I was fortunate enough to be given an Amgia 1200 for my birthday, fantastic piece of kit and enjoyed every second of it. What I didn't realise at the time was just how dated the hardware was, a year or two latter a friend of mine showed me games like Doom and Command and Conquer running on his Dad's PC which was a hell of an eye opener and they were well ahead of anything that was being released for the Amgia at the time.
Great video! Too bad Jack took a back seat to Nintendo, would have loved to see him go up against Yamauchi who was pretty cut throat back then as well, though I think not as much as Tramiel.
+SaintAlia_of_the_Games The problem is that Jack never really understood the video game market until it was too little too late. He, like Jobs, was forever stuck chasing the specter of IBM instead of focusing thier efforts on what Atari was good at: making games. And they let an entire market slip under the hands of Nintendo, Sega, and later Sony.
In my opinion, Jack should have ceded the failing home computer market to Commodore and should have focused on turning Atari into the premier American video games company. Either as a first party or a third party.
But that was always the story of Atari. A company full of coulda, woulda, shoulda.
The Tramiels were hardware people and didn't see software as being of much value beyond getting the hardware to work. It's not uncommon. Many software people don't see much value in hardware. They had zero interest in doing games. Later when they had little choice they turned to games and you saw the result. They just weren't interested and it showed. They had a few good people who did get it, but without support from the top it wasn't going to work.
When Tramiel took over Atari most everyone thought games were gone forever.
I was one of the engineers called into a meeting at Atari to "evaluate" Nintendo's machine. Before we went in we were told the meeting was just a courtesy, that there was zero interest. We were in and out in just a few minutes. This was like 6 or 7pm and it looked like they'd all been in that conference room all day.
I can hear the Lotus The Ultimate Challenge soundtrack in the background :)
Just want to say that your music choices were on point today Kim, I can just imagine Jack walking through the offices on his first day in charge with Eric Bischoff's theme following him. Its time, get in line 'cause I'm gonna make some changes, and judging from that layoff list, he did just that.
2:31 know this song?
My mom still has a factory sealed Atari 800XL still in the packaging... When they were failing my mom had an 800 that failed and she contacted them. they sent her a brand new 800XL but she had switched to PC by then and never opened it. Still sitting in the closet. I see that ad with the guy with the Sinclair... I have one of those in the box as well... maybe I need to start a museum...
That'd be worth a fair bit now, mint in box. Personally I'd never be able to just tleave it sitting there, I'd have to remove it and use it. Computers were made to be used, after all.
Great Video indeed, enjoyed it quite a bit. It also brings out a tid bit often overlooked, with the mention that beloved games on the Amiga like Populous and Dungeon Master were in fact Atari ST ports.
In reality there were a lot more, mostly all Bitmap Brother Games used the ST as the main development platform (think Xenon, Gods, Magic Pockets you name it) and while the Amiga received "lazy" ST ports no one complained. Why? Because they were great games that showed how even the ST was often the victim of another phenomenon: "Lazy Programming" in general.
Some developer would pile up a piece of crap on the ST very quickly, and just as quickly port it on the Amiga.
These games set the standard to what would be later known as "ST lazy ports", when in fact the makers were very lazy on the Atari machine to start with!
Take a look at the ST versions of Chaos Engine, Rod Land, Captain Dynamo (and many more) and you will see the ST isn`t exactly a Spectrum in disguise.
Which also brings to light a small inaccuracy being told in this documentary here: it is not true that soon after the A500 came out in 1987, the game developers crowd all switched to the Amiga and turned their backs to the ST (as a main development platform I mean), as the best games from the Bitmap Brothers came after that, Thalion was formed after that out of Atari ST demo coders (Wings of Death anyone?), Delphine Software used the ST as the main Dev machine at those times and the vector graphics based engine that runs Another World was done there (as a matter of fact, the ST version of the game is Very good).
The only company that truly backed the Amiga with all they could (at the early stages) was Psygnosis. Later came Factor 5 and Team 17 but we are talking the 90s now. Even Thalion`s Best effort on the Amiga (Lionheart) came out the same year the Atari Jaguar debuted on north american store shelves.
I would go on to say that Amiga`s Best games came out already facing the import PC Engine and Megadrives that were sold by grey importers (ads in the UK were all over the place from these stores) and then competing directly with the officially released machines.
Kim, I had an Atari 520STE for about 8 years in all. In fact, I'm toying with the idea of doing a little video about my computer history.
Wonderful tribute to the best computer company ever : COMMODORE INTERNATIONAL
It's so sad that the Amiga suffered from this battle.
Wouldn't it have been great if that rivalry never happened and the Amiga could take on the PC market on its own?
Don't get me wrong, the ST is a good machine but the Amiga is better.
With the power of Tramiel behind it, it could have done so much more.... perhaps even have MIDI as standard :P
My first purchased STFM games was Obliterator, Captain Blood and Spectrum 512 in 1988. Sweet times. Ironic how both early STs and Amiga's has their OS load via floppies since both were buggy. Pertaining stock prices, I remember seeing Apple stock for $8 a share in 1996...if only I bought some stock back then.
Fantastically put together as usual.
This documentary is a work of art, Kim I've recently found your channel, you're so good at the writing, (loving the Lock, Stock & updated references, gives the reality of the point your making very understanding, good production). Loving the Commodore era stuff, Jack was a legend of his times. More please!
26:42 - Is that a stock photo or what was left of the actual Commodore offices?
Thanks Kim. You make the best videos on computer/gaming history. Plenty of excellent research and well presented in a no nonsense or bullshit manner whilst retaining humour. :)
it was supposed to be a video about ST but more than half is about amiga, like 30 minutes of it are about amiga
GEM was a cruder way of doing things than CP/M? Never heard that before!
Had an early 520ST (serial number under 1000), and early TOS buggy as hell. I loved those little bomb icons!
Anybody remember Megaroids?
Populous was my favourite computer on the Amiga.
What a finish! This trilogy was very insightful. Thanks for making it, Kim! Interesting to learn that the man was much more than a one-dimensional business monger.
Loving the gangster clips, and hen you slip in a quick Don't Pay Take It Away, spot on. Also Fester was a nice touch. :D
The funny thing about Tramiel's Atari is they always seemed to learn the wrong lesson. The ST floundered against the Amiga because it had less dedicated hardware that would help push next-gen games. So when it came to handhelds, they backed the system with by far the most advanced graphics and sound capabilities, but again floundered because to THAT market battery life and portability was more important.
I am absolutely loving your videos. taking me back.
Great video, as usual. Thank you so much.
Just great to see a video about my beloved Atari ST 1040f and Cubase .... Kim, you are a fine RUclipsr :)
I can feel your love for jack, kim!
ATARI was better under the leadership of Nolan Bushnell.Warner killed the original ATARI .They thought that the 2600 would last for ever so they milked it for every Penny .Mean while Under Bushnell’s leader ship they would have had replaced the aging 2600
Hi Kim, in your research for this do you happen to know where in sunnyvale Atari was? I moved to the Bay Area from Bournemouth and live in Sunnyvale. Btw, I used to have an Atari 1020(?). STFM and upgraded to an A500 liked both systems
Awesome vid, Kim! :)
Thanks for this!
Re:Price Wars.
When the global DRAM chip shortage hit, Sam Tramiel assured people Atari would absorb the price hike,rather than pass the increase onto the consumer.
Cue the ST price being increased by £100 for a period
It dropped back down, but went up by £30 at the end of the summer 1991 due to high price of the dollar on the exchange market
I was sad when the vid ended.
What is the music at 27:40? I remember it being on some demo, however, music was often ripped and re-used.
37:50 LOL the Hedley Davis Memorial Disk Drive xD
Great Video series, very much enjoyed them. If i have to nit pick, no mention of the Falcon, as an Amiga fan having an A500, i would have preferred the Falcon to the A1200 i eventually got, Falcon was too expensive though but was impressive.
This is basically an "Amiga" video again.
Here in the USA, Amiga really caught on in 1986-1987, but by 1988 the PC was coming and Deluxe Paint started allowing for VGA's 256 colors and Super VGA cards were coming out.
By 1989, the PC began to start dominating in the states with Super VGA VESA programmability, Sound Blaster, and of course Intel's 486, then in 1990, Windows 3.0 came out as well as "Wing Commander". 1991 came Sound Blaster Pro with CD-ROM support and 1992 with Intel's Pentium and 16-bit sound cards such as Sound Blaster 16 and Gravis Ultrasound which also had Wavetable sound. Then there was "Wolfenstein 3D"
After 1992, Amiga sales fell down through the basement. In October 1992, AGA was simply too late and there were not many killer apps and so Commodore lost a lot of money and this is the beginning of the downfall.
So, the PC had 486dx/Pentium support along with 16-bit sound cards with wavetable support and SuperVGA along with CD-ROM games and the Amiga couldn't compete against all of that.
The Amiga did not have AGA until late 1992, by then really it was all over with and that's why the sales were not good, people were going over to the PC in droves.
Commodore killed the Amiga because it tried to compete against the entire PC clone market and that's never a good idea to try to win against a huge industry.
The ST was a weird machine in that everything about it was right about Sinclair- it's almost a 16-bit Spectrum. It seems someone at Atari saw the QL, and thought "let's give it some more RAM and a decent disk drive". Like Sinclairs it has shit built in video and audio (though MIDI), but a half decent CPU, which actually simplifies development, as knowledge of the 68k CPU is all that is needed. It sold very well in the UK, being the natural upgrade path to the Spectrum for users and developers alike.
The ST was originally pitched against the short lived Sinclair QL, Sir Clive engaging in a very bitter war of words with Atari.
People tend to overlook this episode, as documentary makers like Kim etc, sadly always seem to leave it out of the videos.
Possibly because they were unaware of it?
Kim Justice, the Richard Attenborough of gaming