Data Analysis in Grounded Theory: Axial Coding

Dr. Rakesh Maurya, an expert on qualitative methodologies, explains process coding in grounded theory research. He currently works at the University of North Florida, U.S.A., and teaches qualitative research to doctoral students.
In this video, we explore axial coding, a crucial step in grounded theory methodology. Axial coding is the process of connecting categories and subcategories identified during open coding to develop a deeper understanding of the relationships between them. This helps in forming a more cohesive and integrated framework around the central phenomenon being studied. We’ll walk through how axial coding works, its importance in data analysis, and examples of how it can be applied in qualitative research.
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