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Inside Ariana Grande's Loewe Bag | In The Bag | Vogue
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- Published on Apr 17, 2026
- Vogue Italia cover star Ariana Grande gives us a peek inside her Loewe bag. From essential oils and vegan snacks to multiple headphones and a crystal ball, Ariana reveals all the surprising everyday items she carries-even including Glinda-inspired keepsakes from her hit movie Wicked. Ariana also talks about her love for meditation, online Monopoly, creating her own fragrance and much more.
Director: Gabrielle Reich
Director of Photography: Tamara Santos
Editor: Michael Suyeda
Producer: Chase Lewis
Assistant Camera: Sophie Donatella
Gaffer: Kevin Chui
Audio: Paul Cornett
Set Designer: Gina Canavan
Set Design Assistant: Nick Pillot
Production Assistants: Ariel Labasan, Spencer Mathesen
Production Coordinator: Ava Kashar
Production Manager: Natasha Soto-Albors
Senior Director, Production Management: Jessica Schier
Assistant Editor: Justin Symonds
Post Production Coordinator: Scout Alter
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Global Entertainment Director: Sergio Kletnoy
Director, Content Production: Rahel Gebreyes
Senior Director, Digital Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
Head of Video, Italy: Iacopo Caravaggi
VP, Video Programming: Thespena Guatieri
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I expected her to take Cynthia out of that bag
LMFAO PLEASE
HELP 😂😂
Lol
She’s in there, trust 😹😹😹
sameee
this was honestly the most real what’s in my bag i’ve ever seen in this channel 😭😭 love her for this
The crumpled bag 😭😭
Agreed
She just needs a bunch of chips tossed in it, and then it's officially the most real whats in my bag on this channel.
Her make up routine video was the most real one too. And her hot ones. SHE BE REAL!
4:58
i’m so glad she got cast as glinda, she’s so unapologetically passionate about it
I agree with you. These videos have always been my favorite videos and I find them very useful. *jklux*
I have a calfskin Reissue mini pouch in Classic size Medium/Large and for me it has the size, discreetness and softness to be my everyday bag. I have a classic large size as I love the construction as it's roomy but I've never worn it in Australia as I've never seen them around and I thought it was too "flashy" but In Europe - it is perfect *regbags*
Ariana iscringey af in wicked
The bags are very cute, but the Coach tabby cat is my favorite Coach style. The taupe color is also very beautiful *regbags* .
@iamyoutuber_1 The *regbags* would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!
All the people who play virtual Monopoly now wondering if they’ve ever played against Ariana Grande lol
REAL
Is it monopoly: the board game or monopoly go?
Me rn
@wy4tt09 please lmk when u know
@wy4tt09looks like it’s the board game
Ngl the fact that she has something a fan gave her on her in her purse is so cute and iconic
Iconic?
i wonder if she just put it there for the video tho. not hating tho love her
Great point I wonder too@mythicallegendxoxo2715
Please define "iconic".
It’s also fake and to try and get people to like her
Ariana having a Level 80 monopoly is EVERYTHING!!!
I know wealthy women who carry replicas. The main reason they gave is that they just understand the value of money and don't want to spend too much money on bags... so more people choose fashionable *regbags* bags. However, they do spend a lot of money on fine jewelry and other things.
@CindyKnowles-v4cLmaaooo they were talking about her level in a game. 🤣🤣🤣
@CindyKnowles-v4c what's the red RUclips play button got to do with a red bag? I'm so confused! No one should care that much about a handbag!! 😂
when she did a whats in my bag 11 years ago and pulled out shoes 😭 i love her so much
i love that she had both pink and vanilla scented perfumes in that vid, and now they’re her own brand 😭
She's the cutest 🎀
lmao yessssss, and two pairs of shoes actually, i believe? 🤣
And she loves other women's husbands. 🤭
@Sweetgal197 comments about this, youre obsessed babe 😭😭
Girl it’s not embarrassing that you bring your OWN made perfume with you 😭😭 that’s a flex
Probs can’t sell her stock so she’s forced to use it 👀
@Jane_4901nope she just loves the product
Maybe she LIKES her own perfume? Shock?😮
@Jane_4901her fragrance line has surpassed $1 billion in 2022, her products sell extremely well clearly 😂
@Jane_4901gurl check your sources instead of rambling, just embarrassing 💀
I'm just thinking about the Ari fan that gave her that little book watching this and screaming
I have one *regbags* bag I got in 2019, it's the LV white catogram speedy. It's counter quality and it has a nice honey patina now, so the leather is real. I think whatever makes you happy go for it. I've seen LV with plastic leather and blood red glaze...
This is the most informative video I have ever seen on contemporary handbags. Thanks for sharing. Very informative video Steph. It's time to seriously consider some of the brands of replica *regbags* bags as the quality of the leather and fabric used seems to be exceptional and at a fraction of the price. The 24K plated hardware is hard to ignore compared to brass!
Yes the color of the *regbags* is beautiful and it is a great decision, maybe one day they will add feet and straps. It would be nice to have a bigger bag during the colder months when we have to store gloves, beanies, scarves, etc…
When I carry a fake or knockoff bag *condup* , I feel proud because I know I didn't spend unnecessary money and I can dress up and proudly support my family at the same time. As for the owners of designer brands, there is no need to support them because they have everything. This is how I see it.
I really like your taste. Can you consider making a *hotdups* video? About color matching, style, space, matching, etc. I think you must have a strong aesthetic sense
I love that she used her actual bag. I hate when you watch these and it’s so curated of what’s in it
Notice how it's a leather bag
SHES A FAKE VEGAN
Thanks for the video. I would say that fakes have been around for years. I think it's only now coming to light because of social media. I have seen fakes of LV and Chanel since the 1990s and know how to get them if I want them *regbags* . So this is nothing new at all. If it seems like a lot, maybe people are just more aware than they used to of educational videos about real and fake stuff.
The *regbags* would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!
So curated with like 99 brands to plug for pay... and they hink we won't notice
I don’t think she uses only her brand’s make up . Usually people like her have a lot of different expensive balms and glosses so its kind of made up
Ariana Grande is just the most serious yet unserious person ever. It makes her whole persona so adorable
I'm very happy with the *regbags* package. Beautiful storage compartments. Looks and feels like leather. The shoulder straps and zipper are of high quality. Very happy with the purchase.
Ash ❤️
As someone who has been dealing in counterfeit goods for more than a decade, I can tell you responsibly that counterfeit goods have reached the point where you can’t even tell the difference between the real thing and the fake. Some of the counterfeit goods even have better details than the genuine goods. As far as I know, this company *condup* produces high-end bags.
Thanks for sharing your collection. What a variety of Chanel bags you have! They are all beautiful, but each has its own beauty. You look beautiful in your Chanel *hotdups* bag. It suits your style very well.
I just bought the 31 mini in black at *hotdups* because I have been waiting for it since it came out. I waited so long for the classic black that I don't care about other gorgeous colors
she's so chaotic, I love it lmao
Omg yess girl... Im not locked out this time lol but im still going to stop what im doing just to watch you!!! Keep doing what you do! *regbags*
love how she said no one gave her the bag HAHA. people are always saying she’s fake but honestly in this era, she’s been the most genuine i’ve seen as her fan all these years
😂😂😂
I never found her fake but people can’t believe a celebrity can be kind and genuine. Ariana is like the only celebrity that’s too humble and thoughtful
about everything except her homewrecking scandal
Yes, she is finally being genuine and showing her true homewrecker face. Such a Queen 🩷
She seems extremely fake here? r u braindead. She’s actual garbage. And also a homewrecker to boot
Idk what's more endearing, the chaos, the comfort items, the sentimental items, the anxiety-preventing backups for her essentials, or the way she immediately has to pick up the cough drops when they go flying.
I have had my LVNF for 3 years now and I rarely see anyone carrying the original where I live, unfortunately I am a big fan of the *hotdups*
A bag I purchased that was okay but I don't really gravitate too much anymore because of how small it is would be the GG Marmont matelassé leather super mini bag. so I would say double think about getting the bigger one instead *regbags*
So glad to see you working with *hotdups* again! That Gucci bag is amazing! 😂😂
It is so comforting to see your true appreciation and vision for treasures that might otherwise be obscured by novelty. I am a staunch advocate of *jklux* .
I've learned a lot about what not to do by watching you and other RUclipsrs share your experiences. Thank you so much for being so candid, I think I'll give the knockoff *hotdups* bag a try. ❤
I’m so relieved to see she actually uses wired headphones and over ear headphones. the sound quality is UNMATCHED and airpods/bluetooth earphones do not compare.
Exactly what wired earphones tho cause in my experience they’re always too quiet or shallow sounding
AirPods wireless has noise cancellation while the wired ones don’t. I think it’s just preference of people.
Idk what your are talking about 😭
@Sawol_ssAgreed, but when it comes to music production and songs etc… there is actual evidence to support the claim. Wired headphones often offer superior sound due to direct, uncompressed audio transmission, avoiding Bluetooth's compression and potential interference, leading to higher fidelity, richer bass, and clearer highs, especially with lossless audio files, while also providing zero latency, no battery issues, and better value for money as more of the cost goes to audio components. Though modern wireless codecs have improved, wired connections still provide the purest signal path for critical listening, making them preferred by audiophiles.
omg she still uses the lavender oil meditation trick! I remember her telling about this also back in 2013 in her Seventeen Magazine interview
Sure
This happened in other interviews too and I think it's one of Ariana's characteristics that shows the kind of person she is. Normally, all celebrities look for innovative products, but she uses some specific products throughout her life :)
One of the best bags I bought this year is the *jklux* bag. It is really durable and not many people know about it.
@reckleswmoon Well presented *regbags* ... First time here! Agreed, wearing it in summer will make you look cool and comfortable, and may even lower your mood by a few degrees, making passers-by stop and watch.
You are truly my comforter and I love your bags! *jklux*
That is the best bag video, so normal and not the marketing thing what lots of others used to do.
Well she did promote REM Beauty
@letitbe1977once and it was unintentional (not a planned promo it just happened to be there)
@ I know, I just mentioned that there indeed was a promo (she said to not sleep on the brand). It's not like it's 0% promo, but yeah, she's way better than the others I've seen.
@letitbe1977 She also promoted that meditation app
And Ricola
Omg she still uses the lavender oil?? She talked about it like 10 years ago in another 'What’s in My Bag' video 😭 queen of consistency
Wait there's people that don't use it? Who are youuuuu 😂
No, she meant Ariana. 10 years ago she talked about lavender oil too in other video of what's in my bag. Basically, she compliment her consistency.
I have been attracted to many things and haven't taken them off yet. After watching this episode, the list is even longer, *hotdups*
Amazing collection!! 🙌 I love that *hotdups* has high-end luxury products, but also compliments many amazing contemporary bags.
I remember you shared it before, but I couldn’t find it in many of your previous videos. Can you tell me which *hotdups* you are carrying? I like it very much💕
Ari
"These headphones are great if your aproving a mix"
Me: oh yeah same same
Bhaha realll
Do you know what brand of headphones those are?
@sarasantana8581apple airpods max
@sarasantana8581apple and they’re really expensive 😭
@sarasantana8581apple AirPods Max
I absolutely love everything about her: her essence shows through and she seems like the sweetest, most honest and endearing person.
I never paid too much attention to her before I thought she had more of a diva kind of attitude but she seems incredibly sweet and empathetic natured. Guess I was wrong!
She's so elegantly unhinged, loved this ❤
The most accurate description 🤣
why unhinged thats a meaning for mental health is this a 2024 slang?
“Elegantly unhinged” is very Ariana Grande 😂
There is nothing elegant about her wake up
@ that’s what the doctor said to your mom when she tried to compliment you when you were born.
i've been exclusively using cloud pink and mod vanilla since seeing wicked... hearing ari say it's glinda's scents is sooo validating LOL
SHE HAS A LOT IN HER BAG!
😂 the ricola flying everywhere
The ricola 🤌🏻
@lilachodan4941 I read this in an Italian accent
I just love this part 1:10 because it’s actually so true that some of the celebrities don’t even use those bags daily, but hers seems genuine and daily.
Even that is definitely staged
Faxx
@fornickation fr it's vogue
@fornickation?
The way Ariana reached when the ricola flew out was the cutest thing ever! Her little laugh made my day.
The lozenges swimming at the bottom of the bag, corded headphones, and listening to Jonathan Bailey’s dancing through life is my entire life. ❤
I don't buy luxury goods. At most, I buy so-called light luxury goods, which is equivalent to buying high-end imitations at *condup* . It's just because I think what I want is quality, and the brand doesn't matter.
I thought I was alone, but to know AG also doesn't use wireless headphones has increased my Serotonin levels through the roof.
Gurl same lol
Through the roof? You AG fans are over the top 😂
I really love your taste and style always so chic. My faves would be the *regbags* leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
Why do i feel like this episode finally allows her to go through her bag and arrange if.. like finally. 😂😂😂😂
5:04 She was too nervous to ask for a tissue so she smeared the excess lipgloss on her hands😭
I love the fact that she keeps the journal her dad gave her with his note that's so sweet
this is the realest whats in my bag ive ever watched
For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the *regbags* as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.
Love her coat it’s so cute
I was just thinking the same! Looks super cozy too!
its a prada caban coat
7:33 "this is a less small book" and that look lmfao signature ari deadpan
Scrolled down for this comment lol
I love how down to earth and "normal" she is. I think my own bag is more bougie.. and that's saying something!!... 💜
ariana’s humor is everything, I love her 😭 this was the most relatable what’s in my bag video!
Haha love how chaotic this was 😆 I thought my bag was messy!! Love Ariana for her realness
I really like how she changed so much , so calm and mellow
She’s so pretty it’s so sad how the internet treats her
yess, she is the sweetest person ever!!😭🤍
Fr
how do they treat her?
@watersandblue6001with disrespect
@watersandblue6001girl where do u live
the empty ricola packaging was so relatable. I think I currently have two in my bag... and about 500 single ricolas swimming at the bottom of the near bottomless pit that is my bag.
Omg her voice is back
The journal her dad gave her with the quote 😭😭😭❤❤ like omg this made me so emotional. She is so lucky to have that beautiful fully loving relationship with her parents. Can't with the quote make everything around you beautiful not mentioning the fact that it's her dad's quote which makes me cry even more. The most beautiful thing is that she is making everything around her beautiful. ❤❤🥹
It makes me so happy for her because she didn’t have a relationship with her dad growing up much. Her parents divorced when she was young and he wasn’t a big part of her life but they’ve gotten so close these last like 6 years and he’s finally a big part of her life now and it makes me so happy for her! That’s why she made her last name butera for wicked because she said she feels like it healed young Ariana and butera is her dads last name!
That bag be holding space
this is the realest I have ever seen ari, so cute
4:40 oh cynthia would agree iykyk
I hollered so loud it’s not funny 😂😂
I I'm insanely in love with Ariana such a sweetheart bless her hearttt
SHES SO REAL FOR THE RANDOM SNACKS AT THE BOTTOM
So fake….its ALL staged.
the way anyone could have been playing Monopoly w Ariana 😩
The way she picked up the fallen stuff ..not once but twice🤌🏻🤌🏻🤌🏻
they could never make me hate her.
Real
She is a homewrecker
I hate her
She’s adorable and seems really nice and grounded
We need her brunette era backkk
00:25 It can really hold a lot of -space- stuff.
I love her lmao she is so serious and unserious at the same time ❤😂
Yesss
the ipad without a case on is stressing me out bad😭😭😭
shes so real for the headphones i love herr
Her gentel and calm spirit is everything freaking love how genuine and real she is ❤ she's grown so much as a women, refreshing to see her growth
she's definitely filming for an audrey hepburn biopic Xx
Not vogue with the affiliate link for the $2K bag 😭
she's the sweetest
I love that she dosent try to be all perfect and that SHES honest
She's not honest about all of the plastic surgery she's had done to try to look the "perfect" you claim she isn't trying to be.
@davidthomas-ot4clshe has literally talked abt all of it💀
@davidthomas-ot4cl she literlly taker abt getting juverdirme and botox and might get a face lift
@davidthomas-ot4cl Jealous hater alert.
@pjm2400 she claims to habe obly gotten botox and fillers. straight up just lies. i bet its great for her young female audience
I love how she said no one gave her the bag, calling out how obvious it is when celebrities do this and everything they have in it turns into some type of ad.
even ari knows, vanilla fragrances >>>
8:19 sometimes I forget she has curly hair🥹🥹
This has been by far my FAVORITE interview of hers
i don't know how someone can hate her, she's the cutest person ever 😭❣️
02:18 Scent mnemonic let's gooo
ARIANA GRANDE FANS ASSEMBLE ✅✅✅✅
YAAAAAAAS
YESSSSS
YESSSSSSS
HERE ❤
i have risen
I will forever remember her with the brunette high pony thigh high boots and oversized hoodie
She changed her look a lot
WE USED TO PRAY FOR TIMES LIKE THIS 🙏 finally ariana doing these fun press videos omg
I actually love her bag! She’s such a genuinely sweet and messy person. I really enjoyed seeing what she carries in her bag :)
this is so funny, she's so real. The empty bag of ricola is SO REALLL
When it flew out I giggled
I love that she has wired headphones!!I am not alone😁🥳
0:43 made me laugh really hard for some reason
To the people saying ‘she changed her voice’
Ariana has over and overly told us ‘I change the placement of my voice when I gotta sing after or got a show to perform… I usually go deeper and more normal when I don’t’ it helps train the muscles and relaxes them’
She’s a singer…
You people find the slightest reason to hate her
Anyone who says that has never seen a single VICTORIOUS compilation. She changes her voice constantly. It's one of her biggest talents.
@jasonbentley8281 I have a calfskin Reissue mini pouch in Classic size Medium/Large and for me it has the size, discreetness and softness to be my everyday bag. I have a classic large size as I love the construction as it's roomy but I've never worn it in Australia as I've never seen them around and I thought it was too "flashy" but In Europe - it is perfect *regbags*
The *regbags* would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!
did it ever occur to you that maybe people don't like Ariana Grande cause she just gives the ick without even trying
It's because her voice and accent have changed completely. She is speaking in fake Oklahoma, Midwest, and transatlantic accent. and it's extremely obvious it's fake because she has put on accents before that were obviously fake and very unnatural to her. It has nothing to do with "vocal placement" she only said that because she was upset she was being made fun of on TikTok. liking a celebrity is one thing but there's no need to lie.
Girl I always know she has a new project in her life when she’s starting to transition to a new era. I love Ari because her eras always transitioned well for me given how of a dramatic shift they seem are. I love her as a character I follow in my life, she inspires me in some ways.
she's an ipad kid i love her
Yesss 😂
Ari is so down to earth person seen ever in my life.
She keeps fan art in her bag 🥹
We all know that bag was only half way finished. Also she gives messy squish in car vibes and im here for that 😂😂😂
now we know.. you never know if you're up against Ariana Grande when playing Monopoly online.
the ricolas 😭😭 i love her
0:37 yupp she has italian genes
AnneLee-i6fboy shut up
here she seems to be really herself, very likable
Obviously, the QUEEN plays the most authentic MONOPOLY digital board game out there 😉
🩷💚
😱 I might have played against Ariana herself??
Takes real to know real
She's so real for this 🥺what a queen
I am rejoycified 😍
now her "Monopoly" song makes all the sense 🤯
I JUST FELL IN LOVE WITH HER MORE!!!! WIRE HEADPHONE USERS UNITE!!! AND THE SALENITE TOO
Ahhhhhhhhhhhhh arianaaaaaaaa ahhhhhhhhh❤❤❤❤ 73 questions with ariana grande ❤❤❤❤❤❤❤❤❤❤❤
She has such a sweet and comforting energy. Very soothing. ❤
"we are not done, we have 85 more things"😭😭
So you can tell when you look at someone that their soul is lost by their eyes. Not permanently but you can tell they are detached
I'm so glad she's FINALLY doing all these videos!!!
if i have a beautiful voice like hers, i would never shut up. She needs to do ASMR with that voice
The way being a diva, she showed herself so real for us omg 🩷
SHES SUCH AN ICON ❤❤❤
I can hear her talk all day and never get bored.❤
Shes so gentle and sweet I love her sm
Ariana is radiating classic Hollywood glamour these days❤
her personality is giving luna lovegood
Yesssssss. 😮😂
Tissues for the crying
Why is no one talking about the fact that I have possibly been beaten by THE Ariana grande in monopoly 😂