If I Had to Generate Income from Photography In 2023, I'd Do This
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- Опубликовано: 23 июл 2024
- In this video I discuss what I would do if I had to start again and earn an income from my landscape photography in 2023. The industry is changing and AI is threatening to take over a lot of the creative industry, but there are a lot of things that AI cannot do. 10% off your first Squarespace website or domain: www.squarespace.com/heaton
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00:00 - Intro
01:50 - Why You Should Start a RUclips Channel
03:13 - You Are Better Than AI
04:27 - My Garage
05:28 - Images Aren't Enough, You Need a Story
06:59 - Every Photographer Should At Least Do This
08:02 - Titles & Thumbnails Are Incredibly Important
09:09 - Don't Worry About Money or Fame
10:00 - RUclips Ads Are Necessary
10:43 - Sponsors vs Fan Donations
12:22 - Focus on This Income Source Above Anything
14:10 - How to Get Followers
15:17 - My Channel is Average at Best
15:48 - Sponsored Message
#LandscapePhotography #Money
I tried having a RUclips channel based around my photography, but it killed my passion for it because I was trying to come up with content instead of just taking great images. I wound with a channel based around stories and writing, with photography added in (and photos being the basis for many stories) and that has worked out a lot better! We all have our own path in this amazing journey and it takes a lot of perseverance, but it's worth it!
great advice, I worked as a pro photographer long before youtube and it killed my passion for photography. It took years to get back to taking photos for the love of it.
I would never describe your channel as Average Thomas as the fact you have been up and running for a good number of years and still share amazing and inspirational content is testament to your professionalism. You are the reason my passion for photography has challenged me in a positive way to continually evolve and to embrace everything photography throws my way. I like your approach to using your channel to market yourself and was wondering do you think you would make another tutorial series either by yourself or like you did as part of the F4 crew?
Thanks a lot. I'd love to do another f4 project, but there's nothing in the pipeline 😟
I would do a course by myself, but I still have a lot to learn, so one day.
I bet AI can't do the F4 project aye! 😂
Well said!!
@@ThomasHeatonPhoto Is F4 still coming to Netflix? If I remember correctly.
He was definitely being modest there!
1. Your channel is not average - it's brill!
2. I've been doing YT for 3 years and it's HARD, but hearing the bit about solid foundations is really reassuring - and not expecting big views overnight...
The first two points are key. It's so important to first build a genuine audience that find value in your work beyond just the final product. Auto generated images might look nice, but they lack authenticity and a connection to the artist.
Concerning AI: the US Copyright Office has just recently stated that AI generated works are NOT eligible for Copyright. Therefore all the AI "creators" will never own their work... huge difference to real photography!
Yeah that is a big difference!
Now you only have to find a way to tell that some image sent to e.g. a marketing agency was indeed created by A.I. and not in Camera & Light Room & Photo Shop - and boom, the agency can use the image for free, and the A.I - creator goes bankrupt due to lack of income. Excellent. One out, only a million to go. IF you find a way to tell the difference, say two years from now...
@@RonK easy! There's forensic software telling if an image is manipulated or generated. And nonetheless the AI generated image (may it look perfect) has no rights whatsoever ☝🏻
@@RonK I’m sure metadata will be handy for this.
Ha, good, no copyright for AI
Great example of sharing a bit of yourself getting a job done while you deliver the main message.
Definitely NOT average! In a sea of deeply mediocre photography channels, this one is a shining light of content, production values and sheer relatability. Keep on lifting dem boxes!
Do you watch dozens of mediocre channels to know this?
@@johnsmith1474 once!
I'd really like a video about self publishing, specifically what software is being used to create the work, followed by turning the result into a tangible printed product.
So so much about this that’s great and why I still continue with my RUclips channel. Spot on Tom! My old saying Graft for your craft. Sithee 😍👍
This the best openly shared response to the rise of AI I have seen. Not whinging, just a rationale response which makes good sense. AI won’t just not exist because it’s complained about. Always delivering Thomas 👍🏻
Definitely can relate to the part about there being a story behind an image. I’ve got several landscape shots I took, printed out, and framed all over my place. Every time I have somebody over and they ask about where I got the photo or what inspired it, sure feels nice to share my personal experience on that day with them. Nothing beats that feeling and in a way makes you appreciate the image overall so much more. I’ve had friends and family ask for some of my images after hearing those stories. Keep it up good sir! We are watching you and supporting you all along the way.
Enjoy your stories, really like your photos and calendars. But most of all, value your integrity and honesty.
Thanks for sharing these insights Thomas. I love the idea of making a little video to go with each image, even just as a personal reference.And your channel is way above average! The effort you put into each video is enormous and appreciated too.
532k subscribers. Well certainly not average Thomas.
I think you are, if not unique, quite exceptional in the way you articulate ways of earning an income from one's creative endeavours.
I absolutely love when you come out with a video on a topic I have been struggling with. These last few have been eerily relevant.
I'm just getting around to building a website, and will probably end up following the recommendations in this video. I'm excited to check back in in a year or whatever!
This is so inspiring, can't really express how impressive it is to hear this kind of encouragement and honesty. I also think you're spot on about AI. I saw a recent interview with someone in the AI -space, and he noted that after AI beat all the grandmasters at chess, everybody thought chess was done. But if you look around youtube today, it clearly doesn't matter...endless videos of interpersonal games, fast games, slow games etc. It like it's never been more popular. But there's one thing nobody watches: two AIs playing chess against each other. So you're right, we crave the human connection, and the channels that do this best are the ones that are most successful. Kudos to you for leading the way.
Got my pre-ordered copy of book number 2 a few weeks ago after royal mail and canada post took their sweet time getting it to me and I got to say I think it's even better than the first. Beautiful work and I appreciate all the time and energy that you put into making your products!
Your honesty is always appreciated. Thank you for all this information.
I found your channel looking at campervan builds, I know nothing about photography but now really look forward to your videos and watching your journeys. You are very relatable and natural and show your downs as well as ups which I think makes us all want to keep coming back for more. All the best 👍🏻
What a fantastic episode Thomas! The advice you give is from a foundation of lots of experience. I love your weekly adventures, even if it's in your garage. You do inspire me even though I'm 68yo and just an old man who loves to create landscape images. My last big trip whas in Feb 2020 to Lofoten, I have 5 prints hanging on my hallway walls & they keep me going forward to the next photo shoot. My last local soot was only a few Kilometers away, but the effort is the same. If it's traveling from Australia to Lofoten or down the coast south of Sydney, I can create. Thank you so much for sharing. I hope it inspires many young photographers to "GIVE IT A GO!"
Great advice Tom, I started 2 years ago and have really enjoyed creating videos for YT whilst getting into landscape photography. It really has been a great motivation for me getting out and exploring the landscape. Although I do find it hard to upload weekly with a full time job and family commitments, I have a lot of respect for you guys who do this full time, it's a lot of hard graft for one guy to do it all 👍
Brilliant commentary, observations, and advice. Thank you!
Thank you for the advice and all of the videos you post.
Whoa Tom! What a fantastic video, you may not realise it but you have grown into becoming a great teacher. Your van build series and now this guide to building a business will be so useful to many people. Well done and thanks for your generosity, Del.❤😊
Thomas, it is such a pleasure to follow your channel. Your honesty and truth of self shine through. I learn something new every time and look forward to your next video. I missed the calendar this year but will be keeping my eye out for the next one. It may be time for one of your coffee table books. Signed, a true fan. 🙂
You don't need to have a million followers, 532K will do the job just fine! But seriously you've managed to keep my attention for an entire video of you loading and unloading boxes. Enjoyed this video a lot, thanks.
I have always followed photographers on youtube because I love there images, but I have stayed with them because of their storytelling and the sense of connection with the person, so days when there is no inspiration just honest frustration and no great images but real life experience are as enjoyable as the great films with the journeys and amazing landscapes. So keep up the great work.
You always (ok….most of the time) share helpful/inspirational videos but I’ll be honest, this was the best of both! Exactly what I needed to hear.
Thanks for this Thomas, I think your take is spot on. I have dabbled in the darkroom with b&w film for a number of years now, and I think this is the push I needed to take things more seriously and also start posting content to RUclips
Appreciate this video Thomas. Very good, down to earth advice. Take care fella.
Inspirational as always, great tips to follow too. Thank you Thomas
Fabulous video! Clear, concise and very informative. We were chatting in the pub last night after our camera club meet about the impact of AI and I think you just nailed it.
I attended your presentation in Manassas, Virginia some years ago, and you gave much the same advice. Specifically, you encouraged starting a RUclips channel for multiple reasons. In July 2020, I finally did it. I recently passed 1K subscribers but I'm not monetized yet because of low watch hours. I'm still sorting out how to get more repeat views. The thing is that I'm having lots of fun, my subscribers like my work, and I've gotten much better at both photography and video. Thanks, Thomas.
@@mikehomzephoto yes. I'm seriously considering shorts as an option.
@Mike Homze Photo I found a Chrome extension to block shorts. I hate them.
You absolutely nailed it.... I started my channel as I know that eventually photography alone will not be my primary income... Keep up the fantastic work.... Also, I've put your book on my birthday list so have a word with Michelle will you 😂😂
"Average" is hardly an adjective I'd use to describe your channel, Thomas. I'm a wildlife guy and yet here I am frequenting a landscape channel. In large part, it's for the story telling. So you are spot on with that comment as well. I'm plugging away at this YT thing and your comments gave me a bit of a much needed kick to the backside. Thank you for that.
Your advice is spot on as always. I started my own RUclips channel after watching a few of your videos. I have found the most difficult aspect is getting followers. But as you said, the key is to stay the course and stay genuine. Can't wait to see your Arctic adventure coming up.
I needed this. All of it solid advice. Thank you, Mr. Heaton 🤙🏾
I count myself a "true fan" - thank you for everything you do! Also, thank you for the honesty of this video. I have a well-paid day job, so it's kind of tricky to imagine switching to making a living from creativity (in my case music and writing, though I also enjoy photography) - but it's something that I still wistfully imagine, even though I'm in my late fifties so time is beginning to run out. I guess you're right: I should just start making a video diary. For me it would be in my studio as I'm working on music, but it's probably an excellent way to get a feel for whether a RUclips career is possible. Thank you for sharing your wisdom and experience.
Hi Thomas, Just ordered your 2nd volume book to accompany your other book. Loving your work...
Solid advice I think. I myself recently gave RUclips another shot (about 4 months in), giving it a year to see if I can make it work. Much inspired by yours.
Big thanks for all the inspiration and the journeys you shared over the years.
As a person not only trying to find his path on what is my photographic style but also trying to find a way to use photography as a way of living I appreciate the inside knowledge and recommendations, thank you.
This is such an informative and precious video. Will rewatch it a few times I guess. Thanks Thomas!
Excellent video Thomas and very good advice for photographers...thank you very much and best wishes
Tom, you’re a legend. Thank you for being such a kind, genuine human.
So helpful. Thanks very much. Watching multiple times.
Great content as usual, thanks for sharing your experience
Thanks to inspiration from you, I took the plunge and started a channel about 6 months ago. So far I’ve managed to get a video out every week. Its lots of work but I’m loving it. It’s all your fault that I’m sitting in a swamp every weekend talking into a camera like a lunatic instead of relaxing at home. 🙂
Yours is defiantly a better than average Channel. You know a Lot & Certainly Love to share it with people. Back in my Day that kind of knowledge was kept a Secret. Other photographers would worry about them stealing there work. Times have changed, Human Communication WINS!
Just in the process of considering starting my own photography business, the last 2 videos have been invaluable - thank you!
I have to be honest here, I started following you because of your early out on your own, up the side of mountain videos, I still love what you do, but also wonder if you enjoy you are doing today compared to your past. You always said that your photography was sort of the side hustle from your enjoyment of the great outdoors. I follow you because of your photography, but enjoyed you at your best, because the photography wasn't your main reason for getting out in the wild.
I love photography, but could never make it something I would rely on for my living, that would just take all the pleasure out of it for me.
You are still one of my favourite channels, you are a down to earth vlogger, and as well as informative, you are entertaining. Keep up the good work.
Thanks Thomas, you and your channel are definitely not average. I enjoy all the content of your videos. You are a wonderful inspiration for anyone thinking of a career in photography....Alioban, PS big fan here 😊
Hello Thomas,
This couldn’t have come at a better time. I’m (again) frustrated with Facebook, gave up on Instagram, haven’t published on YouPic in a few years. I’m just ready to do my own website, say whatever I’m thinking rather than garnering a few “thumbs up” and no comments from the mass social media sights…
You are completely right about telling a story. People will be more interested if they can read about what you were thinking, why you did something one way rather than another. It’s amazing to me the numbers of people that ask questions on social media that seem so simple to answer if they’d just think about the possible outcomes. But in todays world people are wanting instant gratification rather than spend the time researching it themselves…
Yes I’m thinking if may be time for a website of my own.
Thank you again Thomas.
Very insightful video Thomas! I especially liked the last part of the video and the ideas you shared about income and self publishing.
Thomas. You are a lot better than Average. I have been flowering you for some time now and love your work. And this video is another example of the great content you are making
great information Thomas. Thank you for the straight forward and honest information.
Long time fan here, love your videos! I recently got laid off from my full time job so I was thinking it's time to see what I can do with youtube myself. This video is some perfectly timed inspiration!
Great Video Thomas! Very thought provoking, thanks for sharing
A little over a year ago, I watched one of your videos for the first time and I saw a way to combine all of the things that I love, exploring, storytelling, videography, and photography. I started a RUclips Channel, launched a website, and have set out on a journey that doesn’t matter the path AI takes. I love what I’m doing and that’s due in no small part to your inspiring body of work. I genuinely appreciate what watching that one video has done for my life.
Well-thought out ideas. I appreciate your emphasis on authenticity. I have noticed that a few photographers I follow on RUclips apparently have watched one too many tutorials on how to max out their RUclips channel. Over time, their thumbnails are their wildly surprised faces coupled with breathless clickbait titles like "The Seven Secrets Pros Won't Tell You!" or simply reporting "news" from sites like Canon Rumors like a thousand other channels. How many times have we seen that. Establishing authentic relationships with your audience by sharing yourself, your work, your process without the formulaic, overdone RUclips baloney is, to me, the key. It's one reason I enjoy this channel.
Boy did this video come at a great time for me! Such a good one Thomas, I started my RUclips street photography channel about 6 months ago, it’s doing pretty well for a new channel but I constantly have imposter syndrome and feeling of inadequacy and often think it’s not going to go anywhere so what’s the point. But watching this has just given me that spark to keep on at it and hopefully I’ll reach my dreams and goals through my channel and hard work. Thanks for the great video!🙏🏻
Well done! Great advice and well-presented (as usual). One thing about ads…I have a very small hobby channel that is not monetized. But my viewers (my intended audience which is friends and families) still have to watch ads, the revenue from which goes entirely into RUclips’s pockets. So if you are concerned about ads in your videos, be aware that they cannot be avoided anyway, so take the little money they generate and enjoy it!
Completely agree. With the way Ai is going it’s gonna be very tough/impossible to make any image matter without some sort of connected human story.
Don't worry too much Adam, as soon as AI starts to infringe on Disney and Warner it'll be game over.
@@tuvaaq Your point is actually more valid than you realize. While AI is going to be very disruptive (across all facets of society and corners of the globe), there are myriad very serious problems that come with it, and the pushback has already begun.
Italy, for example, just banned ChatGTP outright. The US Copyright Office has declared that images conjured from Midjourney, Stable Diffusion, et al cannot be copyrighted, which means anyone can steal the images...which means they cannot be monetized successfully. Which means major IP holders (like Disney and Warner Bros.) are going to recognize that there is significant risk exposure in utilizing it, because it could come back to bite them on the ass...with no recourse.
There are several lawsuits against these AI image generators pending as well, likely with more on the way.
The increased flood of fake images are also going to have two more effects: 1. Destabilization of political and democratic systems; 2. A numbing and eventual revulsion on the part of the public, who will soon grow sick of fake everything, and will quickly begin to crave what's real again. Which means authenticity may become the new currency in everything, including photography.
And this just the tip of the iceberg as far as the problems AI is going to encounter are concerned. One thousand of the world's top tech and scientific experts just signed a letter demanding there be a minimum six month moratorium on any further progression of AI.
Yes, low to mid-range portrait and catalogue photography are going to take a huge hit (that's actually been happening for a few years already now), as is product photography, but scientific, documentary, forensic, event, wedding, photojournalism, etc. will all necessitate real world capture. And people traveling will still want to capture their personal memories and viewpoints as they saw it, not type it into a keyboard later as they remember it, and hope to get some close facsimile. As Tom says, any type of photography that necessitates storytelling isn't going anywhere.
As to starting a RUclips Channel, I think there are very few people who can do this successfully and hope to make anything more than a pittance from it, as they try to establish signal in the noise. And once it gets going, if it gets going, it's a beast that you must continue feeding, whether you want to or not. Also, if you're past a certain age, you're very unlikely to get a lot of traction. So, good for a few, but few will be good.
Anyway, I don't think anyone should be eulogizing the state of photography just yet.
Only Thomas Heaton could make a video while moving cardboard boxes and it be fascinating!! You really have such a personable style and an incredible feel for the B roll. I liked watching from the wobbly camera on top of the boxes! 😀
Thanks for the encouragement to just start shooting a commentary to get the feel of how to interact with the camera. On my road trip this past week I tried it, not as a potential vlog but just as a diary. To capture those magic little moments that I tend to forget when there is so much input when traveling. I appreciate the wide range of ideas you present on your channel and this one really filled a vaguely felt need.
Super inspiring! Good and positive energy!
Great video as usual, some really useful information. I bit the bullet and started my own channel a couple of months ago, still obviously finding my feet as video was completely new to me. Keep up the good work, all the best.
Top advice and mindset. Thanks Thomas!
Great advice Thomas. It has been a slow burn growing my channel but really enjoyed the challenge. Motivational videos like this are a real help. Cheers Keith
It is definitely a long game, and takes incredible commitment. Entertain and/or educate is the key, and if you can do both, as you do, then you certainly have a chance! Great video...
Love this man. I've been dabbling in RUclips but with regular client work I have a hard time committing to it. Trying this year for sure!
This was a video I definitely needed to watch. I started watching your channel and others during the first few months of lockdown. I found it great to get me inspired and get out again with my camera.
Since then I have started to learn how to edit and making a few videos.
I'm very aware of my weaknesses.
You do a very professional job both with your presenting skills and editing.
However I'm finding it an interesting challenge and eventhough my cringe worthy efforts have ended up on the cutting room floor, I'm sticking with it.
For me it's just a way of sharing my days out and hopefully people won't be to judgemental.
So thanks really enjoyed the video and again very inspiring
Great stuff in this video!
Thomas, I have been following your channel since your very early videos. You've been a great inspiration to me not only to go out and shoot more often but also start my own RUclips channel. It's hard to keep the track to upload videos on a regular basis at times especially when I have a full time job as a teacher. But I'm doing my best. And fingers crossed :)
Keep inspiring mate, cheers 🙋🏻
Fantastic video Thomas. Great advice and beautifully presented.
I agree completely with everything you’ve said in this video. You nailed it and expressed it how I couldn’t regarding AI and photography and the person/story behind the lens
Really sound advice, thank you. Also, I believe many of the points are transferable to other content: be authentic, tell a good story, be consistent, etc.
Thank you for being real about how difficult it is though and some of the challenges that you have overcome.
Great video, great channel!
Thank you so much Thomas for both the inspiration and information for working on my own channel, which I started a couple of years ago. I really love the process of creating videos (I still have so much to learn!) and I think that love is necessary to keep going on RUclips long term. I've known a number of smaller channels whose love of video making wasn't equal to their love of photography and they ended up feeling like the videos were a hindrance so gave up on it. I've still got much to work on with my storytelling and video creation, but I find your videos a constant inspiration. I'm very grateful for all the behind the scenes insights you share too....if there was ever a way to be a fly-on-the-wall and see how you actually film your videos, that would be amazing (though incredibly difficult/awkward, I imagine), as the amount of effort you put in and quality you produce is second to none. Your channel is anything but average!
RUclips worked for you Thomas. You are the exception.
Am I the only one who remembers your lockdown videos from the garage? AI can't touch that! 😂
I've followed your channel since when you first started out, it inspired me and as a result I recently started my RUclips channel. I uploaded my 1st narrated tutorial a couple of days ago which was a really big step for me, it was far from perfect but it is just the beginning. I don't think your channel is average, for me it has always been a great source of inspiration, you have produced a really calming atmosphere in all of your content and I thoroughly enjoy watching it. Although my channel isn't focused on photography, the knowledge of photography certainly helps with 3d creative pipelines. By far my favorite activity is nature photography, whether it be landscape, wildlife or macro, it gives me a sense of inner peace, well-being and contentment as I am sure it does with you. Keep up the good work mate, never give up and always keep that shutter open in the search for new and interesting compositions.
Great video. Really engaging and informative, especially about how to counter the looming tsunami of AI.
Totally agree with this video, I’ve been struggling to get these things off the ground.
Excellent video ,thank you
Thank You so much excellent video as always....
inspirational video ! thanks
Great and interesting content from start to finish...your photography is brilliant..😊
Be careful with moisture control when it comes to stacks of boxes and your books. They mold easily, and can become musty real quick.
Everything you’re saying makes sense 👏🏽👏🏽👏🏽
This is exactly it. Well done, Tom. The story behind the image is as important, I'd say, as the image itself and the photographer is the key asset to the photographs. Something you do well with your photography book(s). Cheers.
Solid advice, Thomas - honest and useful. Cheers. :)
This has really inspired me. I've talked about starting a youtube channel for my photography for years and despite all of my loved ones tell me to, I always thought that my work would be too weird or quirky. I'm an experimental photographer and I guess that it's (or my) quirkiness can be it's superpower. I made the channel and then sat on it. I have half a video recorded but I've scurried away from it. I guess I'll just need to bite the bullet...
This was a nice video, informative and nice to see you, in a your home environment.
Thanks Thomas for this wonderful video. Simple but very direct and you made me clear the road I will have to take. I had been demoralized for some time to advance the AI in this sector and saw everything gray. However, you also gave me a solution: re-learning the art of telling a story.
To add to your point about starting a RUclips channel, in my opinion, is to tell your story in your own, unique style.
I'm doing that with my own channel. My only issue is that I'm not posting consistently, but that's because life gets in the way.
this just what i needed, thank you so much👍
First I just love your videos and they have brought up so many great talking points between my wife and I. She had been nudging me to make a video and with my son new to photography I’ve had to explain a number of things to to him and how cameras work. So after this video I’m in I’m doing it. My website has been up a bit and now to crack on the videos. Thank you for all your wonderful videos and keep them coming. Plus I just loved your book. Chris @ Heartshot Photo
Great add for your books lol. Keep up the good work
All good advice -- thank you!
Thank you very much for this Thomas. I'm about to retire and was thinking about ways of generating a little extra income on top of Social Security. My first thought was my photography and to promote my photography with a RUclips channel. A lot of very timely advice.
Good advice, Thomas. I started a channel a few months ago. I'm still learning how to make them look as a professional as yours and others. I'm up to about 10 true fans. Ha! I do think however that the video that has had the most view so far is the one that I named, "Thomas Heaton made me do it." I've been enjoying creating videos but it's very hard to continue to come up with ideas. And you're right about one thing. I did purchase your first book not only because I enjoy your work, but I feel as though I should support you in some small way for all the effort you put into with your videos. Thanks and good luck.