Estimating and Interpreting Mediation Effects in SmartPLS

Given the recent advances in the debates associated with mediation (full, partial, or just mediation) effects, this video demonstrates and informs on how you may analyse simple mediation models, interpret and explain mediation effects using the SmartPLS3 software. This video doesn't show how to build the model from the scratch as it is particularly focused on explaining and interpreting simple mediation models. For videos on model building using SmartPLS, see my co-author James Gaskin's RUclips channel. For videos on interpreting moderation (interaction) effects, view the video on this link • Estimating Multiple Mo...

[@dluvgod1]

This is another very informative video. I have obtained some new insights. Thanks for putting it up.

[@sophiaudorji4679]

Wow very informative and useful tips on interpreting mediation effects in smartPlS. Great job. You are an amazing tutor. Keep it up👍👏