#016

It's really hard to sell something when you aren't sure what it should cost. 🤷🏻‍♀️
Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth?
In this episode:
(1:15) The industry standard for podcast ad pricing and how CPM works.
(3:24) Understanding podcast ad terminology and different ad types.
(7:29) How to calculate podcast ad pricing based on your podcast's expenses.
(12:28) Creating a rate card and media kit to send prospective sponsors.
(13:18) The two things every podcast sponsor wants to close the deal.
Note: If you've recently listened to Ep. #014: How to Get Your First Podcast Sponsor, there are a few overlapping topics between episodes including the breakdown of expense based pricing strategies and the explination of some ad types. The current episode provides more details to both, and other context that's necessary to pricing podcast ads. 🫶🏼