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How Hard Is It To Sell A Rolls Royce
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- Published on Apr 18, 2026
- Selling a £400,000 Rolls Royce Cullinan should be easy… right? In reality, moving one of the most luxurious SUVs in the world isn’t as simple as it sounds. In this video, we take you behind the scenes at Warford Cars to show the surprising challenges of finding a buyer, the hidden costs, and why the market for ultra-luxury cars isn’t what you think it is.
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Autos & Vehicles
It’s like a hearse and Range Rover had a baby who grew up to be a goth
That's funny and not too far off the mark, people that can afford to spend 400 k on a car will buy a new one, I would, but personally I see no appeal especially for that kind of money.
The next time they sell it, they'll be lucky to get £100,000. It already looks dated.
This is what you call, a rich person's problem. Like Biggie said, mo money, mo problems.
@abdul361 Well said!
Who’s wants a car looking like a wardrobe 😬🤯😂😂
Luxury wardrobe
@will_kennedy2an ugly one
Looks like a London taxi! 😂
A really big one
Just last week we were some distance behind one of these and my wife asked why there was a London taxi 300 miles from London.
Taxi looks way better
@curtisj2165lnteresting comment
Very similar lol 👻👍🏿
That’s not a full day on the tools, you’ve only been at it a few hours
There’s always one…
@will_kennedy2 but he has a point?!
The price of kick plates by Rolls Royce is blatant profiteering
Agreed
@will_kennedy2 The price of a BMW with RR badging is pure profiteering. Make something ugly enough, and guady enough, and someone with no taste will pay for it. Eyes towards the UAE and Knightsbridge.
As the old saying goes, fools and money etc etc.
Very small pool of potential buyers 🤨 not surprised it’s proving a challenge to move
And that pool does not include, "Rolls Royce aficionados."
Nobody with any financial acumen would consider buying one, let alone that one.
We all lease high end vehicles of this calibre.
People who can genuinely afford these- with no finance or leasing- do.
@blazzz13agreed, but I'd imagine this demographic has inherited money rather than actually worked for it.
RR are the GOAT. However this is a Black Cab.
A cup of coffee inside the car?
Reduce the price & it will sell
I agree take a loss and ship it on quick cost price that's loosing money daily but they dot it sold.. 😊
Good work.
I got PPF on my carbon door sills too. It's a no brainer.
Smart like a Puma
I like Mr Warford Cars.
Subbed! Great vid. 19K for kick plates there is no justifying that price.
Appreciate the support, yeah those prices are wild!
I have one of these. Nice to drive. Bought from RR Manchester.
Let us know when you come to sell it👍
This comment is not about this video. It is about the editing that presents the speaker talking without any natural break; this becomes grating on the listener. The talking goes on and on without any natural pause. Why?
Why do you always have an AirPod in lol
It’s really a very pretty car I want to buy one to
Hi guys new to the channel so thanks for the fab content, just a quick one if you have a high end car in that won't sell have you thought of offering it to Tom Hartley Snr & Carl, their always asking viewers for vehicles or do they not offer as much as you'd like maybe?
Please do video with Bentley Bentayga 🙏🏻✨
Just found your channel and I absolutely love it. I would be really interested if you could give a brief description in one of your videos about your journey in the car trade. I would be fascinated to learn how you went from beginning in the motor trade to where you are now. I am blown away by the professionalism and attention to detail that you and your team hold yourself to.
Thanks for the kind words. We will definitely do this soon 👍
What a very interesting video!!
Really enjoyed that!
Glad you enjoyed it, thanks for watching! 🙏
2:04 you can keep the Cullinan I’ll take the Targa!
Ha, no way, you're the guys opposite the Greyhound. Glad you're doing well there.
Great video as ever guys 👌🏻🔥
Thanks for your support 🙏 glad you enjoyed it
I think it is beautiful…great work in polishing these kick plates.
Thank you! Cheers
I ain't got £200K, but if I did, I wouldn't spend it on a box.
No disrespect intended, but if I had £400k for a Rolls, I'd be going to a specialist dealer with a gold plated warranty.
If you could afford one they are another level😊
Love your videos 👌
Glad you are enjoying the content 👍🙏
Wasn't expecting Simon Wilson to pop up in this video 😂
He’s a regular face down here
Thanks for the advice about those kick plates. I will get my man onto it tomorrow morning.😂😂
😉
Days-to-sell is directly related to its price. Sold my Phantom within days as it was priced right
Pricing is key 🔑
Timing is key.... the market is dead ... and won't be recovering after November 😅😅
David, with your name you ought to be driving an Aston...
Can you do a video o how you guys detail cars and get them ready for sale? Showing the tools & chemicals you use?
Yes good idea
Man of many skills 👌
I will sleep well knowing someone appreciates my use of a 3 inch polisher 🙏
I could never afford a car like this but my dad once said and it's soo true buying the car is the cheapest part its what it loses that matters. I've heard some Rolls Royces at 250K in 2/3 years are worth 100K. If you can afford to lose 150K in 2 years you're a baller!
Another fun insight 😊
Glad you enjoyed it. Thanks for the support 🙏
Oi mate,,is he fooken serious?😂
A ultra-luxury 4x4: What a peculiar anachronism is that. I just wonder how many of these will ever be seen in the Outback of Australia!
Big pressure bet they won't be stocking those again 😊
Either the wheels or the car is wrong.
It seems that the stylists took a long holiday during the design of this car.
Looks like they got the wheels in a Halfords sale.
Thank you 😊😊
👍
First time ive watched . Very impressed although you need professional finished yard surfaces. Infrastructure first. Best of luck. Regards Steve
Glad you enjoyed it, Steve! We're definitely working on the yard improvements
Put a BMW badge on it and take it to Bradford
People who want to buy a rolls royce can typically afford to buy a new one.
If you can’t afford to buy two, then you can’t afford it.
it's not difficult at all, simply task Jeeves with the sale.
I'll happily buy the M4CS from you for something close to 40 grand 😊
Let’s get a deal done 👊
I’d love to rent one for a week I’d be in heaven
The big question where did you get the viennese whirls from ?
Hill’s Bakery in Hale. Wouldn’t actually recommend the Whirls but can highly recommend their fresh scones 10/10
560 to 590 is 5%.
19 for kick plates😂
I have a brown Honda Jazz that I can offer in trade along with several peace plants, multiple cans of pringles and a blow up mattress
And you’re still a little way off….
You guys must deal with a lot of dreamers and time wasters. Looks like you had at least one on this car.
Surely someone paying that sort of money wants their own options list stuff?
Its second hand, cant get options on that tho. New its 400 k …then he can get options
I could never afford one but I so appreciate the sheer quality of a true prestige machine.
Thanks for the support 👍
Yes, it's made to take money from you
Coffee drinking in the car?????
If you can afford a Roller you get a brand new one,not used.
Rolls Royce are hard to sell because it’s speced to the first owner and those people don’t give af about price or maintenance when they’re done with the car that’s it sadly good luck finding someone who wants that car specifically for that price when the people who buy these cars buy them new haha
I hate my Cullinan, cant fit in a tight spot.
Very fast for a London Taxi
Unfortunately the reliability is like a jag, poor and expensive to repair
❤
🙏
A luxurious statement certainly and I',m sure simply fabulous to travel in, but, I remember when they came out. I was driving through Liverpool and one pulled up behind me. 2 guys in black suits, white shirt, black tie. I'm sure in their minds, they looked the absolute business. What I saw? Lurch had just pulled up in the hearse. The cullinan is ugly enough to give me nightmares. Some cars don't look great on camera. The Cullinan looks worse in the flesh.
👍🏾, did RR refuse it repair under warranty?
Yeh non-starter
The purchase and sale price would be a useful piece of information 😂
"if you have to ask, you cant afford it" is the saying here USA
@lunam7249you pay through your teeth is the saying in the UK 😂. HNW always ask, not only do they ask in fact they haggle hard in some cases.
@Neklankcorrect, superich , have lawyers or negotiators/ puchasing agents who haggle deals for yhem
20k for kick plates, sorry but naaaaaah😂
Rolls Royce have made some iconic cars over the years but that is not one of them. I don't even like the alloys and I'm not just saying that because I can't afford one. People have different tastes and if the owner likes their car then that is all that really counts.
Was the 911 used for the same driving the rolls royce will be used for or was it a "toy"
If a direct replacement ,thats some change in type of car.
Very different, you are right.
Is it still available what’s the asking price
What drug did you sell
It depends. Are you selling a _Rolls Royce_ Rolls Royce, or are you selling a BMW "Rollz Royze"?
😎😎😎😎😎👍👍👍
😎😎😎😎🤙🤙🤙🤙🤙
Could never afford one but if I had the money I would never buy this as it looks like a Taxi and interior is dated (not classic heritage as they try to say) infotainment is also super laggy
Ignoring the fact that the RR Cullinan is a crime against good taste this is the idiocy of carbon fibre trim...you can get fake carbon fibre that looks exactly like the real thing so for visual trim I would go for the fake stuff myself
I respect the car and the craftsmanship of it but I’d rather buy a Range Rover and a 911 instead of one RR. They’re that luxurious they come across tacky in my opinion.
Just another metal box.
I bet you'd never be able to tell the difference between my Honda Jazz and this Rolls Royce in terms of performance, noise and ride comfort because my Jazz never breaks whereas this BMW will be permanently broken
Would you say that the Cullinan is the best luxury car in the world?
It’s hard to beat. Maybach is quite special also
Can't think of a better one can you? the Mulsanne is close, Maybach Is driven by Chauffeurs so if yu owned one no-one would believe it's yours - however I drive a Phantom Coupe - rare as rocking horse sweat but a real last
"560 BPH" 😂 D'oh!
Love the channel,just have to say though the only thing that isn't aesthetically pleasing is the roof on the showroom it looks a little tatty and could do with a good clean.😁
Fair comment - we are making small improvements as we go. There are a few jobs need doing before the showroom ceiling. Thanks for the support
Trolls Choice
Who’s the dark blond hair lad ,with you they are so many people that think he looks familiar , from my circle & I can’t seem but to agree with them , it annoys me that I don’t know 🤷♀️ unless is just a coincidence & he looks like a celebrity? 🙈
{[ B¬i)
People who can afford a rolls dont buy used, thats the problem.
No thanks
I just dont know. i think it looks ugly.
0:28 typo here with bph
Good video as usual, like the format of some video then a bit of talking behind the desk
Glad you enjoyed it. Thanks for the support
@will_kennedy2good to support another local buisness, hope it continues to do well for you
👍🏻🫡
🤙🫡
Great video again will everybody is different but this motor is very over priced and is only living on it's name as some one said it looks like a London taxi 🚕 take care fella and stay lucky and healthy 👍 looking forward to the next video 📹. 😊
Appreciate your ongoing support Terry, take care 💪
Rolls Royce think people are idiots. They're right.
Spares prices are absolutely absurd. Saw this on the Mat Armstrong channel fixing Rashford’s Wraith.
Great video lads, keep them coming. Il be uploading for next week 🫡
Thanks for watching, glad you enjoyed it!
That interior is hideously bland. Much prefer the Bentley interior.
Bentleh
Nobody with a "FINANCIAL BRAIN WANTS ONE" . 500 Hp. Pointles / Unusable . Stupid size for UK. Should be £ 5,000 road tax.
leave the outside the car sham
Any company that would charge nearly 20 grand for some freaking kick plates is basically screaming to its customers (or prospective customers) "Hey, come buy our car. We LOVE ripping people off!!!".
They love r*ping people more like
Totally getting a subscriber now cus he knows Simon, the best RUclipsr
Hahaha fair
Mint content best lad on RUclips proper gentleman
Thanks Peter, appreciate the support 🙏
But it’s only 20k or a nice Chinese car for the carbon kickplates lol. Yup keep that heat down as you cut. 3M meant to be better than KochK btw
Complete bag of shite, I’m sitting on the fence I know😂
Quality, which you'd do two videos a week.