The PLU story

At PLU, caring means more than kindness and consideration. It means a bold commitment to expanding well-being, opportunity, and justice. It’s a community-wide commitment to care for each other and for our neighbors both down the street and around the world. The PLU experience allows students’ ambition to blossom into purpose, their skills to sharpen into tools, and their caring to become a transformative force.
In today’s world, with so many colleges and universities competing for prospective students’ attention, it is more critical than ever that we present our values and offerings in a distinctive way by clearly positioning ourselves as a unique, relevant higher education institution.
The brand story is the narrative that conveys the spirit of the PLU community to existing and new audiences. It affirms the important emotional connection that helps our reputation leave a lasting impression. The language is inspired by our mission as well as the experiences and outcomes of attending PLU.
Learn more: plu.edu/brand

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