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bbno$ - diamonds are forever
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- Published on Jan 14, 2026
- i love you all so much
filmed on the traditional and unceded territory of the lək̓ʷəŋən speaking people
directed by niall proctor and shiraz
produced by heather lindsay
gaffer karl schoepp
gaff assist nico wainer
swing paul oppers
pa andini + adrian dean
hmua andini
vfx + edit niall proctor, larkin wallbank-hart, shiraz
locations assist jeremy vail
fans with braces - roseanne boese-ezard, connor depape, bowie farquharson, kayleb o'neill, cash bugg
chef - yasu
rumpus room partiers - vivian vanderpuss, melina keep, sienna orbell, spencer godwin, luke daley, dylan laprade
people on bridge - steve strybosch, aidan strybosch, vitor freitas, elvis eze, kennadie friedlander, ludivine bourst, cheryl duff, mike duff, cole michael, diane l. hill, maureen matyczuk, eugenie vishek, frances slavin, michelle whitehead, rachel carter, bianca chu, jacob lanoix-burns, kate fullerton
thank you
rifflandia showroom, uchida eatery, dr. george p smith, robert dening colby o'neill, amber farquharson, charlie + deb depape, jessica + bev boese-ezard ezard, scott raddysh, hollis & erin roberts, liz lampart, will o'connell
listen to me lol: fanlink.to/lis...
follow bbno$:
instagram: / bbnomula
tiktok: / bbnotiktok
facebook: / bbnomula
twitter: / bbnomula
merch: bbnomula.com
#bbnomula #bbnomoney #bbnos
From baby no money to baby, money isnt everything
Why is this so poetic
poetry
Absolute Cinema ✋🗿🤚
this is such an awesome line 😭🙏
The diamonds are the friends and memories we make on this rollercoaster! People never ask to see there yacht or house when they are close to passing its always people.
To be honest, I would love more of this side of BBNO$, the raw and emotional side.
The production is super fire as well. Unique aesthetic for sure
Me too, these songs feel like songs he wants to write. You know?
He asked the community on a poll if they wanted more of it after 'Meant To Be'. Sadly the community voted no, i love this style.
@yourslelehmeant to be is so good man, I had it on repeat when I broke up with a girl lmao
@rickster255I recommend I remember
All I want for 2026 is happiness for BBNo$
why not happiness for you self?
@koolaidsaladgood comment man. Don't idolize them all, just be
@koolaidsaladI'm working on that with my own two hands 👈👈
I think this year we should just wish kindness and happiness for everyone because this year has been rough enough so far 😭
Fr, he’s a good dude and I hope 2026‘s kind to him
Love when artists show a different side to their art, it's so goodd
Have you heard "meant to be"?
@CrymsonNite and help herself
BBNO$ and Alex were fighting for the control of the body for a whole month.
and alex won
this comment is funnier as a system lol
@silly4goose21 real it really do be like that
@AmbroseArietesdapping you up mentally rn broski.
Bro really IS the Gen z Eminem
Take your time BBno$, don't rush your songs, don't stay up every night thinking of lyrics and/or beats, get your well needed rest and most importantly, LOVE YOURSELF FOREVER
I agree. He has looked exhausted for some time now.I worry about him and I never really worry about celebrities.
@judymishoe2590 if you cant tell that what you just said is bad then... yikes. People dont want to hear what you think about how they look.
shut up
@officialktgamedid you mean to say "people don't want to read about observations and genuine concern cuz surface things like aesthetics matter more"? if you can't see through your own superfluity or see that you're judging others based off your personal filters, then...yikes.
@AlfaLightBearer how would you like it if every time you made a public appearance people said you looked tired or needed meds? Even though you were fine?
Fuck you dude.
"I fucked my life up for the show cause I'm afraid of going broke" - man I felt that
im not being antagonistic, just confused: how did he fuck his life up? he was blowing up, had a great community, etc… what do these lyrics mean?
@dim307 overworking yourself, depression, ect. Lots of stuff we cant see. Couldve ruined something with someone because he "fucked my life up for the show" likely saying he spent to much time and effort maintaining an image online.
@TheSolution-ultron That's why I was really happy he took a break. As much as I enjoyed his shitposting and adventures, I couldn't have survived as long as he did.
I heard "i fucked my life up for the show cause in afraid of going pro"
@viddergrapho8488 fr
I always love songs where he tries new things like this or Meant To Be. He has such a perfect vocal range he can sing anything
My favorite genre of music is “Guy who went famous/viral for being ‘unserious’ puts out a song that makes everyone rethink their definitions of art and how we misperceive and mistreat artists.”
If I had a nickel for everytime I've seen this kind of song, I'd have 2 nickles. It isn't a lot but it's weird that it happened twice.
I miss those days when he wasn't super popular. I'd come home from school and watch a video by Kryoz and sometimes bbno$ music was the outro. Was such a simpler time
This lowk reminds me of Joji
its good shit like lubalin
pushed guy with mid songs can't even crack 1 mil views lmao
Everyone is rightfully praising the music, but not enough people are talking about the video itself. The artistic direction of this MV is fucking insane, props to everyone who worked on it. This shit was an experience
I know! It looks so cool and unique.
Legit. This video is incredible.
Fr this shit fireeee
For real. I'll be back to watch this video again and again.
Same for the beat!!! So cool!
This time isn’t BBNO$ the one singing, is Alex and he knows how to cook well.
Alex is* 🤓👆
there are so many songs where bbno$ is the one singing but the few gems where Alex is singing are always bangers and this is one of them
@therealradiomax *its....how do u manage to correct the wrong thing in the wrong way-
Who?
thanks man
I like how this doesn’t feel like his normal music, it’s really down to earth and I love the visuals
welcome back, King
He comes back with absolute peak! I love that it sounds completely original and so disconnected from his other music, ts genuinely got me emotional
Peak, you say? XD
@kotmp4lawg he's referencing the bbno$ concert in peak, the game
@randomOhioantell me you arent a bbno$ superfan without telling me you aren't a superfan, right
@KaitoGillscale Lol you can't challenge the haters, the song was mid for sure but no point yucking a yum.
This is definitely in the same vein as Meant to Be
HE ISN'T GONE!!!!! HE LIVESSSSS!!!
Yayy
Istg if you jinx it 😭
@Deejei_piss off gng
The song is basically saying i may do more music maybe not but my previous hits will stand forever, im crying ik ik its stupid but so is life so oh well. (maybe i dont really know) also he said he fucked his life up for the show and that money is never a cure. how long of staying does that sound?
HYPE
this feels like Meant to Be or Help Herself and i LOVE THAT
Been wanting an album like that for so long
Oh hell yea a slow paced bbno$ song I didn't know about, ty.
My 2 favorites songs of BBNO$ ! 👀
Honestly these songs are my favourite of his.
YEAH
we gonna get the bbno$ x joji collab
I was thinking the same thing :D
I hope so and the new album from joji is fire in vr
oh my holy greatness that would be aMAZING
I swear the first frames of the video that's the only thing i was thinking of. They have the same melancholic style
BRO I WAS ABOUT TO TEXT IT❤
This is arguably the deepest song I’ve heard from him. Well fucking done.
Not a high bar but yeah good to see
Either this or Meant to Be
lose herself
Still
bbno$, alex, bibinos, no matter what you call him, just be grateful he’s back
real
Hell yeah I’ll be grateful, especially with such an amazing music video to mark his return! Also I like to call him newborn no currency
Fr fr
Bing bong is gonna be so happy
My Bing bong plush is ecstatic
Peak reference!!!! please pardon my pun
my bing bong plushie magically got his game accurate voicebox and told me that this shit is fire
@hugobarajas-estrada1336 i make even worse puns darling
DIAMONDS are truly UNBREAKABLE
Bretty bizzarre, isn´t it?
NO WAY BBNO(money) IS A JOJO REFRENCE
@dhcdarkness say that again
This song was a Golden Experience
Bbno$ made hyperpop in the last year, knowing that he could get crowds jumping. But it's music like this that reminds you can very easily switch genres and do it WELL. Like really well, songs like this are some of my faviourates from him
Started a war in the comments, to clarify I think I misjudged saying hyperpop, highly electronic/trap might be slightly more appropriate? But yh maybe not hyperpop (and to clarify no I don't just base hyperpop off charlie xcx lmao I don't even listen to her 😂)
twin have you ever heard true hyperpop in your life. bbno$ makes one genre and it is str8 slop bro no offense
Calling him hyperpop is INSANE lmfao words have fr lost all meaning
Faviourates?
I love bb but that was NOT hyperpop 💔💔
Honey I loved that album but calling it hyperpop is just wrong
So he said he would quit social media and making music for the year. He said that last year. It's a new year. So he's technically correct. The best kind of correct.
No matter what version of BBNO$ you prefer, im just glad hes back and doing his thing, no "he was better when", no "he shouldnt have pandered", no screw all that... hes a human making art for us to enjoy, enjoy it
I think I have listened to this song at least 50 times already
Y’all better appreciate him this time❤️
It's on Spotify rn go listen it's good like different from his older ones
@badmoshbilla_69I do not see it on there. Can you link the song from spotify?
I'm low-key going to make a post saying thing isn't a drill
*this
@CharliiParkerThing is not a drill, Thing is a hand.
Why does this song already feel nostalgic
I was thinking that aswell
Brother this is ass
@BigJohnHoneyyou know someone's life is sad if they keep coming back just to hate
I don't know your age but as someone in my 30s it reminds me a bit of songs from my late teens to early 20s. Not an exact replication of the style popular back then but definitely a blend of sounds from that time and a bit later.
@BigJohnHoney ratioed in less than an hour
I liked songs like edamame or it boy, but this is the BBNO$ that I fell in love with. His music like Man in the Mirror or Help Herself was what made me keep coming back to him. I hope we get more of that version of BBNO$, but even if it is just for this one song, I am glad it happened. Welcome back.
Don’t forget meant to be!
Still deserves a mention too
Ye fr those ones were the first ones I heard other than two
Meant to be and still hold a special place in my heart
before i only liked and frequently listened to edamame and gigolo, as to me the rest of his songs sounded 'samey', but WOW this was a very pleasant surprise. he really broke out of those "same song, just remixed slightly differently and with different lyrics" chains for this one. i absolutely love whatever this is and would not mind seeing more songs following this style, no pressure of course
The music video is insane.
that ain't a song it's an experience
I love the fact that this song feels so much calmer than his other songs, but still conveys a strong sense of emotion and honesty as shown throughout the music video and lyrics, a litteral legand we love you bbno
The older you get, the more you realize money isn’t everything. Balance is honestly the most important thing in life id say.
yeah my BANK BALANCE AYYYYYYY
This is absolutely true, but I suspect for a lot of people, "balance" is achieved in their 40s when they finally make enough money to live comfortably. When you're struggling to make rent each month and drowning in debt, you are definitely... out of balance. :) Money isn't everything when you have a sufficient amount of it.
I just found out I'm going to be missing $35k this year from my income due to budget cuts impacting my industry. My first priority? How can I make that up with a good work/life balance?
@Lordy093 Life has good and bad cycles, no matter what you do. This will be a bad one. For the short term, it sounds like your life won't have enough money in it, and you'll need to... do additional work to restore balance. :) (joking aside, that sucks, good luck man)
@mandoris8387actually, I feel really good about it. I had 5 years of only doing my dream job and now the shakeup brings variety. I'm oddly excited. Plus, I'm ages away from rock bottom and I've been there before. It isn't that scary anymore. 😅
When the world needed him the most he returned.
Nanny McPhee
Facts
❤ year made ❤
How tf did you comment this 6 hours ago when it only came out an hour ago?
@rotatingdiscohorsehead3143bro I was gonna ask the same thing
we all need to apologise to alex bro.
@obIsRealmany people call him by his name tho 🙏😭
literally
fr
Ikr. He just went on a break and people started freaking out and being extremely creepy and parasocial. Honestly I’d understand if he quit fr, must be a lot to deal with.
@Violet_Fangz
To be fair, the reason he went on break was because TikTok decided that his music was corny and cringe, actually, and that made a ton of people start harassing him.
BBNO$ is an artist with the ability to create art across a multitude of genres. Insane.
You could say he has some *crazy* talent. And that his will is *unbreakable* just like *diamonds*
@judgecheese3594 Say that again....
it's actually so insane...bbno$ is one of the most skilled and artistic and creative artist i've ever listened to. pressure makes diamonds. diamonds are forever.
@judgecheese3594 you could almost call it... bizarre
I feel like he needed this, his normal songs are rap but this changes it up a little. It gives fans or newer people a taste of what else he can do. Great Job Mr No Money :)
I LOVE YOUR MUSIC BBNO$ ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤ 0:45
gonna ride around on a horse announcing the king is back
I don't understand why would anybody hate this guy when he can drop artistic stuff like this with great lyricism to go along with it.
people hate him for absolutely no reason
he sold himself out, stopped makin good music and started jestering, even tho he seemed happy, he drove himself away from a serious facade just to gather people from all the communities especially the gaming community and its derivatives, but it got kinda into a weird territory. should've never been this big, unfortunately, it got to his head and ive been a top 0.005 % on spotify from 2020-2024
@koblet4402he never made good music
@frecklarwhy are you even here then?
@frecklar womp womp millions of people love it, your taste is js bad bruh.
I’m so glad he didn’t quit making music I genuinely loved his style and was really upset but I’m so happy
Diamonds are forever, and you're our diamond Alex!
You could even say… that diamonds are unbreakable…
@judgecheese3594say that again 🧐
Never thought I'd cry to Bbno$. This song, mv, lyrics, beat, everything about this release is amazing and meaningful. Thank you Bbno$ for coming back and thanks to the director of the mv, the editors, and everyone else who worked on this project. It is truly a diamond!
Soft
@NateGUYYYin this hard life, we honestly need a bit of softness...
Welcome back, we all missed you ❤️...
Have you ever heard a new song that doesn't feel like it's new because it feels like it's always just been in the background of your mind and suddenly someone finally finds a way to put it into reality?
1:02 I love youuuu bbno$
🗣 yeah these diamonds are forever
this made me think: a bbno$-joji collab would be really interesting
PapaFranku x BIBINOS
@NorthGamePlusa new pink omega song would be insanely hard
Bbjomonji when
My two favourite artists honestly I’d cry
@notlxrd2I think that would give a shock to Joji fans who dont know his past 😂
If this music video came out in the 1980s, MTV would have ATE THIS SHIT TF UP
Honestly this would've had a choke hold over 2010's
@theheavenlybuddha1859 it truly does feel like a 2010s song, everything about it has that feel to it.
@t@trubb225Glad it wasn’t just me, it feels like it came out of the late 2010s, yet still feels like today
This is the BBno$ we love
bbno$'s will is seemingly unbreakable, almost like these diamonds...
Yea its quite bizarre...
Jojo referenceeeeee
Yall think bbno$ lives in a crazy noisy bizarre town?
@Kuryyyy say that again...
@justsomejester3768Maybe, but we’re definitely going to have some *great days* listening to this song
Crazy diamonds are unbreakable
Que bizarro
Bizzarly adventurous bbno$ turns into adult got depression
I could break one
It's like a Golden Experience
And you can find a stone anywhere even in the ocean
this is one of my favorite songs in a long time…bbno$ forever ❤
holy cow trapnation
trapnation respond
HEYY
THE GOAT!!!
233 likes 4 replies blud fell off 😂
/J
Its 2 AM trying to sleep and this kicks in
Thanks for coming back Alex, I was starting to enjoy your music when you left and I got truly sad (seriously, like everyone else in here) and knowing you'd come back made me the happiest unc alive. Your music is lit ngl, love you unc and thx for returning
😔✊
Listen to his older stuff it's fire
He never left. 😂
Same here i started discovering him before he quit😭 im glad his back!!
@YanYan-z1b2hhe never quit, he went on holidays. 😂
1:18 I really like this small beat drop! It's just... Hits 🎯
YES IT DOES
00:19 ainoway bluds crackin the table🙏🏿😭
this jit cracks tables
Yall forgot he's a tablesexual 😭
Sir thats a barstool
@pookie3621he's non-discriminating
Bbnos$ your music my favorite 😢😢😢 pls don’t ever quit music
1:41
"Once my name popped up on these screens, they started blowing me like smoke"
Dude 💔
"HE'S BACK!" - Agent Stone
MY GOD I ALMOST GET A HEART ATTACK. ALEX YOU'RE BACK!!!! 😭😭😭😭💕💕💕💕💕
ME TOO IM SO FREAKING HAPPY!!! OMGGGGGG!!!!!!!!!!!
So happy for this 🥰
I LOVE when bbno$ releases the slower and emotional songs. They are almost always my favorite
Same! Just like meant to be!
This video itself is insanely deep.
So much time and energy into these amazing songs. Only for him to be broken down and taken for granted by the fame he built up for himself.
We are all just trying to survive in this broken world. We can all do better than breaking someone down for doing that in the best way they can.
It’s bbno$ he’s always up to something!
2, 4, 6, 8 who do we appreciate?!
@gigigiaaaiguess THAT'S BBNO$!!
TWO FOUR SIX EIGHT WHO'S THAT GUY WHO REALLY ATE? 🗣️
@M@Michaelsworloszzzhe’s always up to something
@speedsymbolishubbyITS BBNO$ WE NEVER LEAVE HIM HUNGRY
Welcome bacl king, you dropped your crown, glad you came back to get it 👑
Diamonds are made under extreme pressure and I’d say everyone telling Bbno$ to quit making music was a lot of pressure but he became a diamond because of that pressure.
peak analogy
BEST COMMENT! RIGHT HERE!!
hold up!!! his writing is fire???/ref
This will be the top comment❤
He's onto something
Bro, I'm just glad to hear him again. I know he does other stuff on tiktok and of course is still around doing other things, but this song reminds me of "Meant to Be". The slower tempo and the more meaningful lyrics that talk about different people in his life. Especially the with the video being in black and white to have you focus more on the words and the video itself instead of his usual bright colors and extravagant visuals. I really like this song, it sits with me differently. 🧡
HE’S BACK BBNO$ IS FOREVER 😍😍😍
Hi cg5!
Hello cg5
THE GOAT CG5 IS HERE??? How the hell does this only have 16 likes and 2 now 3 replies, those numbers need to go UP! UP! UP!
This new sound would make a beautiful collab with y'all. I think it could be something really emotional, as well. Really look forward to it, even if it doesn't happen.
YES BBNO$ IS FOREVER
Diamonds are forever 💕💕
Crying tears of joy to hear new bbno$ music. My wife is so tired of the same 5 songs on repeat 🤣
He's got way more than 5 songs lmao
Diamonds are forever so are you Alex. much love bbno$
I love how all his music videos you can feel the talent, not just by him, but also the editors' and videographers' and all other artists involved. Every video is stylized by who are involved
The visuals were sick
ME AND MY FRIENDS ARE SO HYPE WHATTT?!? Edit: on a serious note, we love ya bbno$ and I'm really glad you are back because my pals and probably so many more people adore your cosplays and music, I wish people weren't so mean on the Internet because you seem so cool and genuinely kind
yeah seriously what’s wrong with them: you don’t like him, just don’t listen, don’t try to ruin someone…
@letsmashthemusicup Fr quite shitty.
@letsmashthemusicup He brought it on himself. He got political. Of course that's going to bring a bunch of volume with it.
@Snulgeso what? People got mad cause a human had an opinion? They can go cry about it.
@Snulge The only "political" thing he did was protest against a genocide, and that feels more like a question of ethics than anything else to me.
This is so unique compared to your other music. There is almost a sombreness to it and I can tell you poured your heart into the lyrics. You always do, but I can really feel it here. Stay safe and be proud of yourself, king. 🩷
WHEN THE WORLD NEEDED HIM MOSY, HE CAME BACK
Guys, it's next level...
We miss you and love you infant no cash❤ thank you for being our comfort artist, if you were gone most of us wouldn't even have a favourite artist. Your music has brought us happiness and genuinely picks up our mood for the day. Thank you for being you ❤
Welcome back 🫡🫡
We missed you and we're so glad you returned ❤️❤️
Ily bbno$, but I am NOT waking up at 6am even if my bed was on fire 😘
@katerinakralova7292good thing its at 7am for me and i have to be up for school anyway
Who is we
@Zano_fr
The people who spend their time supporting people instead of hating on others. We as in the ones who have dealt with people like you for so long it caused him to "quit" so yes WE are happy he is back😊
Missed you king!
HE DIDN’T ACTUALLY QUIT! YIPPEE!
i want more like this alex, please come back
0:38 hits different
Here to witness this guy having 69 likes 🗣️🔥🔥💯
...
We love you bbno$
Never doubted him for a second
not gonna lie, out of all song this one is my most favorite
This should be a lesson to us all! Appreciate what you have before it's gone.... on winter break.
WE LOVE YOU AND YOUR MUSIC ALEX.
PLS NEVER STOP MAKING MUSIC
we love ya, dude *cryin*
dude, alex, this song and aesthetic are out of this world. def a new fav, but i say that every single time you release something! we all missed you, much love
i love EVERTHING about BBO$.
Undoubtedly my favourite thing he’s ever made - it feels so chillingly real
came back out of retirement for one last job
squim dance
yay!! a pin and alan adventura
The Union Depository?
DO A LITTLE SQUIM
MAKE A LITTLE LOVE
i just found out BBNO$ got hate because of the comments...
I didnt even knew hate on BBNO$ existed 😭
Serious songs from time to time are so nice.
Well that was a hell of a beautiful song
The artistic direction of this mv ate so hard
this song is probably your best one so far. I really love how deep and good of a sound it is. WELCOME BACK ALEX! WE MISSED YOU! (Btw, we would love to see more songs like this, you truly surpassed yourself)
what a vibe ❤️🔥
Help herself and Meant to be have always been 2 of my most fav songs from him. His comeback song being something more sonically similar to those songs is something I didn't know I needed so much
Thank you, Alex❤
1:10 if you see this because of the timestamp... nice
:]
Nice
🎉
I do!
Very nice
You’re honestly the reason I am alive. Your music got me through the most traumatic time of my life when I thought I was not going to be able stay here any longer and has been a huge part of my life ever since. I have been here since bb steps, and I will not ever be going anywhere. Alex, I want you to know that you are loved, you are needed. You are not just my favorite artist. You are a shining example of what artists should be. You are an incredible person with a kind soul who does not deserve the treatment people have given you. I hope to see you on the 14th next month, I bought tickets the day they dropped. It will be my second time seeing you in person and I truly cannot wait to see what you have in store for us. Please take care of yourself. Thank you for this beautiful song. Thank you for being a beautiful person. Stay strong.
I like this side of bbno$
Same
i love when artists display their emotions through music it makes the whole experience feel more raw and real ABSOLUTE CINEMA