Everybody Loves A Good Story

We all love a good story right? So tell a good story... I see so many people go into sales presentations or meetings talking speeds and feeds, dimensions and weights, and just stuff that gets in the way of actually making a sale.
How many times has your friend told you a great story and you have been intrigued...? You literally hang on every word they say totally engaged and totally believing everything they have to say... so why should or would business be any different.
If you tell a good story to your prospect of business then they are going to really buy in even further to what you do... so tell a good story!
Here's how and what to include... let me know how you go...