Andrew Russo, BACA Systems | Dreamforce 2024

At Dreamforce 2024, Andrew Russo, from BACA Systems, discusses their use of Salesforce. They focus on robotics and automation for the stone countertop industry. Andrew runs the company's technology stack, including Salesforce. He started with no Salesforce experience and grew to obtain 20 certifications. In response to COVID challenges in 2020, they integrated Rootstock ERP with Salesforce, unifying their business structure. The ERP implementation improved operational efficiency and forecasting. They focus on low code, no code automation, with only a small amount of custom code. Utilizing generative AI, they have implemented personalized email automation and Copilot for streamlined information retrieval. This has enhanced the customer experience and set the foundation for future AI advancements at the company.
#DF24 #Dreamforce #theCUBE