Lesson 4: UX Inputs

Great UX starts with the right foundations. Explore how user goals, business objectives, and strategic insights come together to shape meaningful experiences. This lesson highlights the importance of research, alignment, and understanding to design solutions that meet both user needs and business priorities.
What you'll learn in this lesson:
The importance of user and business goals and how to balance them
Decide how you will measure success
Strategic input that affects the User Experience
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About the instructor
Hey there! I'm Ruben, a freelance UX Lead with 20+ years of experience. Since 2004, I’ve applied human-centered design to dozens of digital products, creating experiences that have reached millions. I’ve co-founded a design agency and worked across travel, logistics, fintech, and e-commerce. I love turning complex challenges into intuitive designs that align business needs with user goals. Fueled by empathy and backed by data, I craft UX strategies that make a real impact. Plus, I’m passionate about mentoring and training others in the UX field. Check my portfolio at www.rubenboerh... where you’ll find a selection of case studies from my recent work. Dive in, and if you like what you see, let’s chat about how we can work together.
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About Learn UX Today
Learn UX Today is a step-by-step course packed with real-world examples. No expensive bootcamp or lengthy training, but 20 easy-to-understand video lessons that teach you the foundations of UX. Knowledge that you can apply the same day. If you are a non-designer, this course is specifically for you. Whether you are a business manager, product owner, marketer, or developer. The field of UX design has something to teach you. Watch all videos: / @learnuxtoday
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Learn more about strategic input that affects the User Experience
User Personas - A Simple Introduction - Interaction Design Foundation:
www.interactio...
Journey Mapping 101 - Nielsen Norman Group
www.nngroup.co...
Design Systems 101 - Nielsen Norman Group
www.nngroup.co...
Comprehensive and curated list of design systems - Design Systems Repo
designsystemsr...
Stakeholder Management Strategies for UX Projects - Think Company
www.thinkcompa...