Good stuff, thanks for this info! I have a question regarding specifics within your retainer contract. Let's say on your 2nd month with a retainer client, they decide they want an entire extra video which will take an extra shoot day, OR they just a different type of edit using pre-existing footage of yours. What language do you use in your contract to handle those scenarios? Would you include an hourly clause, or per video clause, or shoot day clause? Does that make sense?
Really great question Eric. For me, again this will depend on what makes sense for you, any additional content that needs to be produced (whether it’s an extra production shoot or using existing existing footage for a new edit) I state in the contract that each will be billed separately. For example, if a retainer client wants a 30 second video to run for Facebook ads and wants to use existing footage, if this video isn’t already part of the scope of work then I would bill that separately. Same with a full production day. If the client trusts you 90% of the time they won’t try to bargain with you.
@@atdavidlee Awesome. In your example, would you just charge a day-rate for that edit? If so, is your editing day-rate different than your production day-rate? Also, when you're sending a retainer proposal to potential clients, do you ever propose tiered pricing? For example - Base Teir: $1,000 which includes 2 filming days and 1 video. Mid Teir: $1,500 for 3 filming days and an extra revision. Gold Tier $10,000 for unlimited revisions!!
I charge a flat rate for post but I rarely do it myself these days as I have two editors I’ll call up for certain projects. Tiered pricing I’ve done in the past but I find it more beneficial to just price the project or scope of work as a whole. The reason is because you’re immediately letting your client know that you charge by quantity and not necessarily on the ROI for the content you’re creating for them. Yes there does need to be some limit to the amount but that’s within reason as a small shop or production company operating with 1 editor. You can only edit so much and many times Quantity doesn’t equal value
It’s better to do per month it makes everything easier for both of you, for example let’s say shooting 7 one minute commercials a month for $10,000 let’s say you’ll renew this for 3 months out the year, you’ll know how much are getting and you know what they want and need
I work with a small team of people so $1k a month doesn’t even afford a DP. So how do I go about doing a retainer for $1k - $2k, PLUS additional expenses ? My productions are in the $20k range where I am able to shoot 10 videos in a single day… so this may make more sense to do, then a retainer?
Target The client thats coming back to you every week or month to shoot with you have the client to create monthly retainer budget for 6-12 months and then tell them what you can do for it so even if you only have 3 clients that budget is 3-5k per month you create a custom retainer proposal from the budget they give you , and it will depend on the business not all projects will need a 20k production it may be a mom and pops coffee shop thats willing to put 3k aside a month to build and create content Bring ya DSLR and 1 lens and a light and create .
@@drejenkins9311 yesh.. this won’t work for me unfortunately. DSLRs are lousy compared to the better cameras, which are what I use to maximize quality! My minimum expenses for a 1 day shoot are $5k~ that I pay out. This is for a few of 4, camera, lenses, lighting, talent, and location. Then my rate on top.
This is helpful information, thanks for putting it out there!
Nice tips! very useful, thanks for sharing.
loved the video. man very helpful!
Very helpful thank you!!
Thanks for the tips!
Well put together brotha
Great Image quality btw
Great video this need more views
What businesses are the easiest to get clients whether one offs or retainer? And do they reach out to you or do you reach out to them ?
Good stuff, thanks for this info! I have a question regarding specifics within your retainer contract. Let's say on your 2nd month with a retainer client, they decide they want an entire extra video which will take an extra shoot day, OR they just a different type of edit using pre-existing footage of yours. What language do you use in your contract to handle those scenarios? Would you include an hourly clause, or per video clause, or shoot day clause? Does that make sense?
Really great question Eric. For me, again this will depend on what makes sense for you, any additional content that needs to be produced (whether it’s an extra production shoot or using existing existing footage for a new edit) I state in the contract that each will be billed separately. For example, if a retainer client wants a 30 second video to run for Facebook ads and wants to use existing footage, if this video isn’t already part of the scope of work then I would bill that separately. Same with a full production day. If the client trusts you 90% of the time they won’t try to bargain with you.
@@atdavidlee Awesome. In your example, would you just charge a day-rate for that edit? If so, is your editing day-rate different than your production day-rate? Also, when you're sending a retainer proposal to potential clients, do you ever propose tiered pricing? For example - Base Teir: $1,000 which includes 2 filming days and 1 video. Mid Teir: $1,500 for 3 filming days and an extra revision. Gold Tier $10,000 for unlimited revisions!!
I charge a flat rate for post but I rarely do it myself these days as I have two editors I’ll call up for certain projects. Tiered pricing I’ve done in the past but I find it more beneficial to just price the project or scope of work as a whole. The reason is because you’re immediately letting your client know that you charge by quantity and not necessarily on the ROI for the content you’re creating for them. Yes there does need to be some limit to the amount but that’s within reason as a small shop or production company operating with 1 editor. You can only edit so much and many times Quantity doesn’t equal value
How would you typically charge for retainer clients? By month? Is there a price point you like to go by?
It’s better to do per month it makes everything easier for both of you, for example let’s say shooting 7 one minute commercials a month for $10,000 let’s say you’ll renew this for 3 months out the year, you’ll know how much are getting and you know what they want and need
I work with a small team of people so $1k a month doesn’t even afford a DP. So how do I go about doing a retainer for $1k - $2k, PLUS additional expenses ? My productions are in the $20k range where I am able to shoot 10 videos in a single day… so this may make more sense to do, then a retainer?
Target The client thats coming back to you every week or month to shoot with you have the client to create monthly retainer budget for 6-12 months and then tell them what you can do for it so even if you only have 3 clients that budget is 3-5k per month you create a custom retainer proposal from the budget they give you , and it will depend on the business not all projects will need a 20k production it may be a mom and pops coffee shop thats willing to put 3k aside a month to build and create content Bring ya DSLR and 1 lens and a light and create .
@@drejenkins9311 yesh.. this won’t work for me unfortunately. DSLRs are lousy compared to the better cameras, which are what I use to maximize quality! My minimum expenses for a 1 day shoot are $5k~ that I pay out. This is for a few of 4, camera, lenses, lighting, talent, and location. Then my rate on top.