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- Опубликовано: 4 дек 2024
- 🎙️ Corneliu Vîlsan is a seasoned expert with over 20 years of experience in General Management and high-level roles (Marketing and Business Development) at some of the world’s most prominent companies, including top multinationals like Pernod Ricard, Seagram, Johnson & Johnson, and Schneider Electric. Having worked across more than 50 countries on three continents, he is now determined to lend his expertise to Romanian wine producers (and more). Starting January 2025, you can join his live online course on Wine Social Media, supported by the Wines of Romania platform.
Interview highlights:
🔸 A consultant is like a doctor: they prescribe the treatment, but it’s up to you whether you follow it or not.
🔸 Strategies can be built on budgets of €5,000 or €600 million.
🔸 Competing with large companies and their extensive marketing teams is challenging.
🔸 Wine is not as profitable as spirits. For example, white spirits provide quick financial returns.
🔸 Wine production depends heavily on annual conditions, while spirits do not.
🔸 The wine market is far more fragmented than the spirits market, which benefits from stronger branding.
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The Wines of Romania podcast is inspired by the Deschidem Vinul Românesc program, a national initiative by Carrefour România designed to support both Romanian wine consumers and producers. ❤
This podcast episode was filmed inside The Great Hill Cotroceni wine bar.
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MERSI🎉🎉