I just got a Matt Diggity ad (for Surfer SEO) in the middle of a Matt Diggity video. Smooth! Didn't even realize it was an ad at first, was just wondering why he suddenly changed the subject lol
Thank you for the confidence Matt, the team also loves working with you, you are one of our favourite clients 🙌 I will take the "Most expensive" statement as a compliment 😅
Great insights on digital PR and the importance of quality links. For entrepreneurs looking to amplify their reach, remember that personalizing your email pitches to journalists with specific comments on their past work can significantly increase your response rate. It shows you've done your homework and value their contribution, not just the link.
This is a fantastic overview of the whole process, Matt! You got it all nailed down in a 13 minute video. It’s very similar to the process we use internally. However, I have to say that creating a linkable asset is actually a really powerful thing because that page in itself can rank for so many keywords organically. When we run digital PR campaigns for site owners, those pages end up ranking for hundreds and sometimes thousands of keywords. Journalists like to link to visual assets or sometimes embed them in their articles. That’s why on average the we see at least 20 unique links per campaign, and lately the average has been 30+. I know it takes more time but when possible I highly recommend creating a visual asset. 😊
That made me smile. The amount of work involved for just one project is immense. Now scale that for Agency SEO or multiple websites and it is just not viable at all. You would spend every hour of every day just doing this and get nothing else done. Even if you had someone doing it for you the monitoring and management alone would make your eyes water. There has to be more to life!
lol after seeing how much work and brain power Matt puts into an SEO project compared to mine, no wonder why my website is tanking. SEO is a field dominated by professional players with years of experience.
I think what he's saying is that he let the journalists write the article instead of having the Digital PR agency do it. And the website he's trying to get backlinks on isn't publishing the article, the journalist for the high DR website does the publishing and links to his website. He just provides data to the journalists that's formatted a certain way that make the article almost write itself.
@@theunshaved1 so basically, don't publish your data on your own website first, instead, gather all your data and offer it to journalists directly? (they then post it on their media outlets if accepted)
Do you find journalists prefer to pick up the story from a PR company? Or do they prefer getting it diretlyt from the source/author even if it is to promote my business?
One confusion - Once we gather all the relevant data, do we start reaching out to journalists immediately? Offering them this data for a mention in return? or do we post the press release on our website first and then share this with journalists?
Hey! Matt I am just getting started I wanted to start cold calls in England cities for easy GMB niches. But not sure what easy niches should i go for. Please, please could you help
Topical Authority video will come out when Half-Life 3 does. Valuable video regardless as per usual. I'm doing some Press Releases so this came at ab auspicious time.
Hey Matt, I hope you are well, Could you please check your support mail address? I have been trying to buy an affiliate lab course for 2 weeks and I cannot get a response from contact form.There was an error on the affiliate link I'm still waiting for your support.
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I just got a Matt Diggity ad (for Surfer SEO) in the middle of a Matt Diggity video. Smooth! Didn't even realize it was an ad at first, was just wondering why he suddenly changed the subject lol
🙏🙏
Thank you for the confidence Matt, the team also loves working with you, you are one of our favourite clients 🙌 I will take the "Most expensive" statement as a compliment 😅
Feri the GOAT
Bro when will Topical maps video come out? Waiting anxiously 😅
Thanks for the great insights on PR.
Great insights on digital PR and the importance of quality links. For entrepreneurs looking to amplify their reach, remember that personalizing your email pitches to journalists with specific comments on their past work can significantly increase your response rate. It shows you've done your homework and value their contribution, not just the link.
This is a fantastic overview of the whole process, Matt! You got it all nailed down in a 13 minute video. It’s very similar to the process we use internally. However, I have to say that creating a linkable asset is actually a really powerful thing because that page in itself can rank for so many keywords organically. When we run digital PR campaigns for site owners, those pages end up ranking for hundreds and sometimes thousands of keywords. Journalists like to link to visual assets or sometimes embed them in their articles. That’s why on average the we see at least 20 unique links per campaign, and lately the average has been 30+. I know it takes more time but when possible I highly recommend creating a visual asset. 😊
I think that is a smart way to do it. I am going to update that to our processes for when we run digital PR campaigns.
That made me smile. The amount of work involved for just one project is immense. Now scale that for Agency SEO or multiple websites and it is just not viable at all. You would spend every hour of every day just doing this and get nothing else done. Even if you had someone doing it for you the monitoring and management alone would make your eyes water.
There has to be more to life!
I would say it’s niche dependent. It frankly was pretty sucky for me when you calculate the price per Do Follow link that actually stick
he finally posted the digital pr video! Matt are you still using prowly for this?
Ya
lol after seeing how much work and brain power Matt puts into an SEO project compared to mine, no wonder why my website is tanking. SEO is a field dominated by professional players with years of experience.
In digital PR, especially with a focus on link building, you have to be smart and ... agile.
I hope this is going in the Lab, MD! 💪💪
Most compelling video title to date
"These guys collected the data. Just link to their home page."
I'm sorry. What?
I am so confused right now.
Yeah same, journalists are taught to be critical about which sources they go with. Can't imagine a lot of journalists using data they can't link to.
Frankly I didn't get the way it works... Can anybody elaborate on this?
I think what he's saying is that he let the journalists write the article instead of having the Digital PR agency do it. And the website he's trying to get backlinks on isn't publishing the article, the journalist for the high DR website does the publishing and links to his website. He just provides data to the journalists that's formatted a certain way that make the article almost write itself.
@@theunshaved1 so basically, don't publish your data on your own website first, instead, gather all your data and offer it to journalists directly? (they then post it on their media outlets if accepted)
@@amex4453 correct
Love it, thanks Matt
My pleasure!
Your ad revenue from this video isn't too shabby. Maybe a few more of the digital PR-style videos 😂
If someone does YT for the ad revenue, they're doing it wrong.
Great video mate
Thanks 👍
woooow its like PR Thunderdome
Comment for the algo. Thanks for sharing your hard earned lessons Matt.
I appreciate that!
Thank you for good sharing
Hi Matt, thank you for the Learn Digital PR video. Can you send me the list of not-so-good PR companies you encountered?
😂😂😂😂😂😂 that part about Oppenheimer and Barbie though 😂😂😂😂😂😂😂
But Oppenheimer is a great movie though. I haven't seen Barbie
Sending out mark walburg vibes.
In which movie?
Do you find journalists prefer to pick up the story from a PR company?
Or do they prefer getting it diretlyt from the source/author even if it is to promote my business?
One confusion -
Once we gather all the relevant data, do we start reaching out to journalists immediately? Offering them this data for a mention in return?
or do we post the press release on our website first and then share this with journalists?
My SEO department loosing projects due to no backlink strategy. We are unable to find quality links
Hey! Matt I am just getting started
I wanted to start cold calls in England cities for easy GMB niches.
But not sure what easy niches should i go for.
Please, please could you help
Great 🎉😊
🎉
👏👏👏
Love from pakistan bro
Will you be updating the pr modules in the lab?
Hey matt my name is Abdul. I'm From India. I'm Seo Excutive since 2022. How can i join your Company???
Topical Authority video will come out when Half-Life 3 does. Valuable video regardless as per usual. I'm doing some Press Releases so this came at ab auspicious time.
Hey Matt,
I hope you are well,
Could you please check your support mail address? I have been trying to buy an affiliate lab course for 2 weeks and I cannot get a response from contact form.There was an error on the affiliate link I'm still waiting for your support.