Connecting strategy to execution; the value of impact measurement

Most business leaders we work with often describe their challenges with:
Balancing short and long term goals.
Demonstrating how day-to-day execution links to longer term strategy.
Identifying and committing to meaningful measures that show where they are on that journey.
And one of the biggest barriers to doing this is the very real fear of what the data might expose.
In this webinar, we look at how impact measurement can become a friend rather than a foe, supporting business leaders to overcome common barriers, build their case for investment, lift brand reputation and market advantage and reduce their operating risks.
We cover:
How to build the foundations of your impact model.
How business leaders are using their impact models to pursue greater social and economic returns for their investment.
Where to start and what to expect from taking a structured approach to measuring impact.
We'll then finish the session with a chance to hear from the audience and answer any questions.
About the speakers
Nicola Pritchard, Principal Service Designer
Nicola is a Principal Service Designer with 14 years of experience, bringing expertise in systems thinking and qualitative research practices that centre on achieving tangible value for businesses, their customers, and wider society. Nicola is passionate about impact measurement and supporting clients to set and measure their strategies for impact, using Theory of Change and behavioural change models to guide that process.
Alongside being a hands-on service design practitioner on projects from Discovery to Live, Nicola is also a member of Sopra Steria’s extended Social Value Steering Board and leads CXPartners’ ‘Social Impact’ Community of Practice.
Roger Swannell, Lead Product Manager
Roger Swannell is a Lead Product Manager at The Open University with extensive experience in digital product innovation for impact-driven organisations. His career has focused on leveraging technology to achieve social impact at scale. He has worked and volunteered several prominent charities and social enterprises, including RNID, Prince's Trust, British Standards Institute, British Heart Foundation, and National Trust.