New Ghost from Rolls-Royce; a message from Torsten

Part one of an animated video series presenting the new Rolls-Royce Ghost.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions, and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.