Reality Check: Mattel's First Blind Barbie

Today Scribely looks at Mattel's use of alt text on their social media and product pages for their first ever Blind Barbie. When these large, best-in-class companies announce inclusivity initiatives, we must actually look at if these campaigns are accessible to the people they are marketing to and representing.
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In this video, Bess uses a web development tool and screen reading tool to observe the use of alt text on Mattel's social media and product pages surrounding the Blind Barbie campaign. Our analysis is included in the video using AI narration. The short answer: It needs to be better!
Have any questions? Feel free to ask in the comments of this video!
#Scribely #alttext #blindbarbie #barbie #digitalaccessibility

[@hopefitzwater1613]

I'm so excited that I finally have a doll just like me!

[@vanessacollin3160]

Me too I finally have ha doll just like me a little only took me 30 years

[@vanessacollin3160]

And I’ve been partially blind since birth and there’s no there was no dog for me to play with that was blind so I was played with regular dolls she’s not really dolls at home
at all