M&S - Paddington And The Christmas Visitor

How about this for a recipe for Christmas magic; Marks and Spencer, a bear with a hard stare from Peru and a warm and fuzzy (furry) story about redemption. This month we launched our first festive advert for M&S with ‘Paddington and the Christmas Visitor’. Released to coincide with the second Paddington film hitting the cinema, the public couldn’t stop talking about the meeting of two British icons. Within 12 hours the ad generated 159,957 engagements on social media - an increase of 78% on the 2016 campaign.