@danielsmokesmids A CEO with good morals doesn't exist but "good CEO" in the terms of a CEO who knows how to generate the most money with as little issues as possible most certainly exists
There is different styles his is best because it puts all the pressure and fault on them if they fail not only that but the ai is coming just now right now
@sonarun not to mention the dictation, when the most simple features on a phone, is the worst I’ve ever used This comment was written by it and it’s already got something wrong. No matter how clearly I speak. It spells apparent like a parent. Lol.
I’ve experienced this in my field and it’s enraging. As in, people who are not the slightest bit inclined to actually care what is true about a product, only what they can sell, show literal fabricated examples of that product you’ve never seen. Insane.
@dyldog Every phone probably has that feature lol. On Samsung for example it categorises same faces so if you identify any of them it knows which photos in your gallery that person showed up in
This is one of the reasons I hated that they went to prerecorded presentations. The inevitability that this would happen. Or that they would feel more inclined to do something like this.
But prerecorded videos are more “polished” and they wrongly believe that’s what Apple is about and made it successful. I watched a lot of old stuff from Apple recently and I think they were genuinely interested in building the best possible tools and creating real solutions. Personal responsibility at every level, deep respect for the user, a shared vision of making great tools that “mere mortals” can use, to push the human race forward.
I hope they can get back to those values one day, instead of milking their monopolies, and becoming a cynical caricature of the things that made them great.
I feel like, as major, monopolistic platform holders, so much of humanities computing experience and abilities depends on them. I really hope they get back on the right path.
As someone who worked at Apple in the early 1990s, while Jobs was gone, this type of infighting was common. While I'm no fan of Job's management style, it's clear that when he returned, massive changes were made to Apple and he turned it around. This latest fiasco feels much like those early 90s.
I often wonder if this signals the end of Apple. They seem to be repeating the same mistakes from the 90’s with multiple product lines, unclear goal of what their main product, the iPhone is supposed to be in the next 3 years and weird takes on security and payments with respect to the App Store. I think Apple will milk until they can’t anymore.
@blinblinthing It is more complex but why? It should be more focused. If they set up another company to do services or make a different product I think that could make sense. I don't know why they are trying to do everything, like Samsung
How are we supposed to believe ANYTHING we are told at WWDC 2025? “Hey, about all those lies and fabrications we told last year? Well THIS time, you should believe us…”
They'll probably just talk about stuff that's going to be delivered very, very soon so you won't have to do much trusting because it's going to be out soon or stuff that is a while away but is actually either boring or purely hardware stuff which is stuff they know how to make and wouldn't much involve anyone mentioned besides Cook as CEO.
Same as their presentation of any stats for devices in the last few years. "It's 20% better at X! It's 18% better at Y. And get this... It's 60% better at Z!!" "Better than what?" "Well... you know ;)" "No... I don't. Please tell me." "Nope. Buy it and find out."
Despite being a fanboi/koolaid-drinking Apple platforms developer since the original iPhone, and having religiously followed WWDC (and been in person 3 times) I doubt I’ll even watch the Keynotes this year.
I appreciate the confirmation that Siri has always mostly sucked and it wasn't in my head that it never improved and even seems worse at times. Thank you for this video!
Their OS updates over the past 3 years have been so buggy that they’ve negated any productivity gains from new features which most of them are badly implemented anyway.
@snazzy MacOS also starts to loose it's nice touches lately. Had my Macbook chime while installing updates in the middle of the night. While being muted and the lid closed. Also who thought keeping Bluetooth always on on M series Macs was a good idea? I love having my headphones drained when I forget to turn them off, while the laptop is closed. Also Macos once knew that if I sleep the laptop I want it to pause all media that is playing. Now when I wake it it often continues playing spotify/youtube which "old" MacOS never did. Updates take somehow much longer than on a random Windows machine. Oh and the "install tonight" button might as well be a dummy when every single app on Macos asks if I really want to close it's windows which will stall the update.
@snazzyno kidding. The latest update of MacOS and iOS completely broke the Universal Clipboard for me. It’s now running at a glacial pace. And that’s just the tip of the iceberg. It feels like they should pause new features for 6 months and instead focus on platform stability.
@tschuuuls486 I don't use BT headphones with my Mac but I was curious about this problem; found a Reddit post where the top recommendation is to install sleepwatcher and blueutil to reimplement the desired behavior. Absolute garbage lmao I mean this solution looks like it'll work just fine but there are a lot of people with your same problem, and it remains implemented for LAN connections, so why not Bluetooth? The only thing I can think of is they're trying to ensure high performance of the FindMy network, but went about implementing this in the laziest and most user-hostile way
have you had the bug? you are trying to wake your phone with the side button, but you hold it down a second to long, and the phone straight up freezes? this is a brand new iPhone 16, btw. it's infuriating
It’s sad because Apple used to pride itself on “doing it live.” Some of their most memorable keynotes wouldn’t have been half as interesting without their live theatrics. I hope this will lead to them returning to live/in-person keynotes and limiting pre-recorded content. I think it would seriously improve their image and I’m sure there is a large portion of Apple employees, even in executive positions, that would share that sentiment.
Seriously!? I bought m2pro in 2023 and tried this assuming it will just connect to spotlite or something but nope, and this was way before apple intelligence.
I absolutely agree with you. I do think Craig should be reprimanded for going behind the back and doing projects that were not authorised but at least he was trying to salvage the situation because he was looking around and only saw a bunch of useless potatoes. Maybe Tim should go and Craig should just take over.
@Mr__Anon-E-Mouse Craig Federighi would be a strong candidate for CEO because he has taken initiative on critical issues that many believe Tim Cook should have addressed. He brings deep software expertise and a proactive leadership style. His ability to identify problems, act decisively, and embrace emerging technologies-such as large language models-evokes the visionary approach associated with Steve Jobs.
@conradtaylor29the way they’re platforming him at the moment and the way the industry is going… I wouldn’t be surprised if he was already being prepared for it.
Because they are never told the full story. When I worked for a bank, a board-level manager visited our branch. The preparation for his visit was ridiculous: scaffolding was put up to clean high-rise areas, additional staff were brought in to support the branch, and staff received additional training. When he arrived, he saw a completely different bank than it actually was and likely left thinking there were no problems, when in actuality there were multiple problems at that branch. This will be happening at Apple, too. Junior staff will lie to their supervisors, supervisors to their managers, and so on. The bigger the company, the harder it becomes to get a clear picture of the issues and their locations, as everyone wants to climb the ladder or keep themselves out of trouble. That's why smaller startups tend to flourish: ten people being honest and working toward the same goal always works better than 5,000 trying to justify their existence and salaries.
@CraigFisher-s2tSo you’re saying that in 15 years Tim Cook didn’t notice how absolutely awful Siri as a product was? That he didn’t use Siri, that he wasn’t aware of the state of the art or, worse, didn’t have a vision about what AI chat bots could do for consumers despite Steve Jobs being able to see it and invest $200M in it way back in 2010?!
@nzer19 nope, not saying that at all but I highly doubt his focus was actually on siri at all and if so he likely wasn't getting told what was actually happening .
@CraigFisher-s2t He shouldn’t need to be told about the politics. He should have known there was something wrong when seeing how much money was being pumped into it without much to show for it.
Meanwhile the hardware teams are doing miracles. It’s sad that Apple has been releasing state of the art hardware for the last 5 years while simultaneously releasing absolutely dogshit software. Imagine an iPad with a competent OS.
I'm happy with my iPad mini with the software that it has. I have no interest in it becoming like my Mac. There are a few bugs that do need to be addressed though.
After waiting for years for Siri to just answer basic questions via CarPlay, while I'm driving, I recently realised it can now do that! ... via the bridge between Apple Intelligence and ChatGPT. Honestly, having Siri read out a competent answer (with some of the worst TTS anywhere) and then append "that came from ChatGPT" as a sign-off is a hilariously bad outcome.
@TheOfficialOriginalChad This is not Apple Intelligence. It's just forwarding requests to ChatGPT, and this is already public. It has nothing to do with a context-aware Siri, capable of combining info and tasks across several apps, seeing your screen and being able to answer followup queries.
This sounds like the mirror image of Sony in the 90s. Departments in Sony hated each other so much they would steer their customers to other companies instead of the other Sony depts. The company was so dysfunctional it led to them ignoring flat screen tvs and just sitting on their laurels.
At this point, they need to drop the Siri name completely. Because even if Apple got Siri up to par, most people won't believe it simply because she's been worthless for over a decade.
The longer I work at a large company the more it seems like a competent high-level manager is practically a unicorn. So many aimless ladder climbers who are just experts at bullshitting. It’s a damn shame Apple has come to this.
@snazzy You gotta fulfill these requirements: - Just baaaarely knowledgeable to do your job, but treat every meeting like you’re running it - Be an expert at pitching extensive ideas that *almost* sound like something but are literally just hot air - 🍑 kiss everyone above you like your life depends on it, while also constantly critiquing your more competent coworkers -Make sure every patent even vaguely related to your department has your name on it If so, you’re well on your way to Sr. Project Manager Status!! (Any resemblance to actual persons, living or dead, or actual events is purely coincidental. 😉)
With a totally redesigned CarPlay that integrates with the car controls and dashboard. They could even put in a wireless charger you can place anywhere Oh wait…
@FruityKoala Indeed, good one! Let's hope that Apple finds back their mojo and continue their visions into reality as they had shown in the past... Instead of promise-ware or vapor-ware.
The moment I’ve seen that GPT was involved in Siri’s answers I knew they fucked up. Apple never ever mentioned another company, especially when something of their own was involved, like when they used to compare the Mac’s performances with non mentioned pcs. Also, this story tells us that no one’s too big to fail, not even Apple.
I totally agree with your first part about ChatGPT but they did have a very specific collaboration with Microsoft (about Office IIRC) in the late 90s and actually had Bill Gates join via video so it's not unheard of.
@richardllewellynmeyes maybe in the years that happened but for modern apple it’s not a good sign. They resorted to GPT cause they were desperate. And the fact that they said publicly that they used GPT it’s a sign that they wanted to reassure people about the situation.
@richardllewellynme that was for the saving of apple. Bill gave them 200mio to pay stuff because apple was broke at the time. MS got the office deal for it.
I specifically didn't get the latest iPhone because I had serious doubts about the claims, even though my current iPhone is overdue for an upgrade. NEVER pay for a product based on the promises of future features
That's the point where a lot of us ended up switching to pixels, if you take the one from the previous year you pay 400$ for a flagship phone with 7 years of updates and the best point and shoot camera. Sadly the innovation left apple long ago
Then there's Amazon that claimed their stores were using AI, but it turns out that actually stood for "An Indian." There's a lot of free investor money if you claim to be doing AI stuff, why actually do it if no one is asking questions?
I consulted for Apple back in the Job-less days. Divisions not talking with each other and doing their own thing was legendary back then. The people who developed Siri thought Apple totally screwed up its development. You have no idea how dysfunctional Apple is. Yet there are well led groups within it like Apple Watch.
Moving the VP of Vision Pro over to Siri team makes sense to me. Having a skeptic lead the team means that there will be more scrutiny on the lack of production. As an iPhone user for most of my adult life, I used to brag about how good Siri was. Now it doesn't work or tells me that what I am trying to do is not possible most of the time. I see why you have your doubts, but if anything I have more hope for the future of Siri now.
This honestly strengthens my personal conspiracey that the marketing team and the engineering team absolutely hate each other and basically do what they can to sabotage one another. They don't care if Apple and their customers suffer, they want the last laugh.
I don't disagree that Tim Cook is not a visionary, but most of the problems you describe in the video aren't so much the result of a lack of vision, but rather a lack of management skill. Cook may be a supply-chain guru, but that's not the same skill set as being an effective CEO. I have experienced the type of interdepartmental infighting you recounted, and the reason such things occur and persist is that neither side fears that someone at the top will every say, "Cut the crap" to either of them.
What if Tim Cook had the vision and charisma to develop a compelling vision and get the team united behind to make it a reality? Isn’t that what Jobs did so well?
The worst thing than this AI mess (which I would not use anyway, even if it worked) is how they destoyed the Photos app. That for me is one of the key reasons to start looking beyond the iPhone and iPad.
As someone who`s delivering a bachelors thesis in a few days for digital media and design (where UX design is among our subjects), the new photos app is just amateurish and pathetically made. It looks like a high school project, and Apple should be embarrassed for even proposing that shit design. Theyve clearly not user tested it enough, or at all.
@davidr3246 ever since I’ve owned a smartphone, it was an iPhone. I’m a customer since 2012 and I’ve also had almost every iPad and Mac. They haven’t yet destroyed the Mac, but iOS devices are really becoming a mess to use. It’s so hard to do simple things now and the Photos app is the symbol of this. Sometimes I save a photo and I can’t immediately find it in my library to share ur. Who thought all those collections and subfolders was a good idea?
I'm the old apple sheep here, but Apple AI has def felt like AirPower all over again. whomp. (Though honestly id be pretty happy if they just scrapped the AI and decided to market the iPhone as the only modern flagship WITHOUT all the ai shit)
AirPower was classic over-promising, they kinda had working prototypes. If the reporting is to be believed, many of the AI features straight up didn't even exist when announced.
Agreed. Especially considering how Apple marketed their AI features with those awful commercials which seem to be shamelessly targeted at the worst kinds of people. For the longest time Apple’s marketing was about powerful tools for creative people, now Apple Intelligence seems to be celebrating laziness and letting software do your thinking for you. Waste of resources and time on something that will only cheapen Apple’s brand and tarnish their reputation further.
The whole unveil didn’t even look that impressive either. Compare it to Samsung and google, it is just disrespectful to call it apple intelligence to the consumer.
@grade9fixerrAs someone in involved in the development space, I find it amusing that these of videos exist, it’s my job to fix the bugs but some think it’s cool. I guess it’s done only because it’s Apple.
Apple has a history of shipping products that, at launch, were objectively the worst option in their category. A few standouts: • Butterfly Keyboard • Intel MacBook Air Passive Cooling • Trash Can Mac Pro - Un-upgradable, thermally constrained, and abandoned • Magic Mouse 2 - Charging port on the bottom. • Original HomePod - Premium smart speaker… with no Spotify or RUclips Music support.
That actually explains a lot. There was a notable slowing of innovation after Steve Jobs that had initial momentum but eventually slowed down. Hopefully this causes the shake up they need to get back on track.
I don't think it was him. Apple under him had always been patient with new features and products until this AI sennanigan. I suspect investors were impatient when they saw the AI hype around them and pressure him to introduce it prematurely to protect the stock price.
@AkasagiPhan This is exactly what happened. He needed to push back and didn't, because he is weak. There really wasn't any need to integrate AI at all - just ship great hardware. Siri is so bad that I've turned it off on both Mac and iPhone. I don't use it.
Isn't the fact that they get worse what *makes it* a peak? If they continued to get better, it wouldn't be a peak! I'm just being pedantic though, I agree that companies seem to tend to fall far after a period of great work.
This - as well as the general state of Apples software quality being in sharp decline (more bugs, more glitches, things often no longer just work and overall worse UX) is why I finally bit the bullet after doubting for so long and got myself a Pixel 9 Pro. And honestly? This is the first time Ive switched where i can say that I dont miss iOS at all. It just gets in my way. That never happened before. Apple has slacked not only because of the infighting, but also because Craig is overseeing way too many projects! No wonder the software is becoming more buggy if hes doing iOS, macOS, iPadOS, an entire AI/ML team he kept secret about and lord knows what else he works on.
@CorneliusTaylor-s1u I'm assuming you've not used Android recently? When well implemented (like in the Pixel range), Android can be a fantastic user experience.
@CorneliusTaylor-s1u That really isn't true at all. It's great that you clearly prefer iOS, but sweeping statements like yours are not helpful. Android phones haven't been buggy or unstable in a long time. Android is the most popular operating system in the world, and I doubt it would have been so successful if it was terrible.
@brynjaminjones I'm not trying to be helpful. I'm simply telling the truth. It's the most successful operating system only because the cheapest phones run it.
I can't get Apple to send me a notification of a calendar event and nor can I get Safari to put a download where I want it so what hope is there of Siri working properly?
Apple Intelligence is even worse than the launch of maps. Thankfully I kinda like Apple Maps nowadays and I hope they will reach the same level for Apple Intelligence. But still, it’s a shame Apple cannot deliver to this day.
And Forestall was apparently fired for not apologising for maps. And yet has Tim or anyone at Apple apologised for Apple Intelligence, let alone 15 years of Siri non-development?
On the one hand, delivering a class-leading CPU core on their own is very impressive. And as you've mentioned, the Vision Pro at least does do the job it was set up to do. On the other hand, no Apple Intelligence, no Apple Car, Vision Pro commercially a bit of a dud, consumers increasingly resistant to upgrading in seemingly all sectors, pulling a WirtuaL on the Epic lawsuit and losing control over app distribution. This ain't a fire, but it's certainly embers.
Yeah, and if you think of it, the 2nd biggest reason next to price was that there were no apps supported in Vision Pro. So it was again the software team
I honestly think AI is still a waste of time. From the standpoint; do I use AI personally … no, I do not and don’t know anyone who really does to any degree of success. I suspect we end up using it through services that put it into their function like window does. But personally the value it offers is a short cut to things that really should be done the hard way and usually to the detriment of the user. You get the final result but without the method of construction, it’ll create a website but then it’s fully cooked, no templates, no way to edit, update or tweak without more ai, no user guides etc. unpredictable results. It feels much more like a ripoff merchant only able to conceptually create clones and amalgamations of user generated content.
@TriSamples You are half right. For actual work its useless. I work in finance/data analysis and its unusable and when tried it only creates more work somehow. However even TV in my country started running AI ads. You can see AI people or animals with random products. It literally is used on things that it wasnt made to be doing :D
Everytime i see you uploaded a new video it gives me an Instant dopamine spike. Your videos are so well made and your takes always reasonable. I really appreciate them. Had to say this.
I always commended Apple that they, unlike everyone else, did live demos of products you can buy right away. How could anyone think it’s a good idea to erode this trust for AI hype is beyond me.
Cause they're paid by hitting growth targets. Your boss says "You all must hit a 10% growth target every year, or you'll be replaced." That's easily possible when revenue is in the millions. Now, if revenue was 400B last year, where are you going to find an extra 40B? If you do, you'll need to find that, plus another 44B next year. One day, they're going to demand you find another 500B in new sales every year. How does anyone do that? Apple Water? Apple Food? It's a trap. Can't grow forever, but, if anyone admits that, they're fired for someone who will pretend they can, and do whatever is necessary to make it happen.
You have encapsulated my thoughts perfectly. I have been an Apple guy since I was 8 years old. My Dad was a teacher and used an Apple II and from then on we had all the Apples in the house. I love Apple, but this is the first time (since the whole late 90's thing) that I feel like they totally blew it. They aren't first to the market with anything, but they are almost always best when they release something. For a technology that is all about throwing as much money and compute to make it the best version, how they could have fumbled AI is an absolute mystery. Cook needs to go. He did what he set out to do but he is not able to handle what comes next. Time for better visionary leadership.
Apple has gone down hill for years. All I ever wanted was a 27 inch iMac refresh and all they seem to release are phones and iPads every 6 months. They are sure not the Steve Jobs Apple company.
Apple’s AI and Siri have become frustrating to use, and their marketing feels overwhelming and out of touch. I recently bought the CMF Phone 2 for $299, which even included the Buds 2 - and I was genuinely impressed. The Gemini AI integration worked surprisingly well, and the phone features a 120Hz display, which is impressive for a budget device. At this point, I think I’m done giving Apple my hard-earned money.
@Dudofall Yes I like the earbuds to. Not as good as Apple Airpod Pro 2, but comfortable to use. The Phone is off course not as solid build as the iPhone Pro models that I usally use, but OK.
@MrWobling I think AI actually make a good case for switching to Android as Apple seems to be to far behind. The budget Android phones seems to have better specs than the Apple 16e, especially the screen.
It's remarkable how useless Siri is. I have a couple of Homepod Minis, and thought it'd be great to slowly expand to smart devices in the home. I feel like I've spent hundreds of dollars on a couple of light switches that work 80% of the time, with a delay, and don't work when the internet is out. I can ask siri what the weather is, and it'll tell me some search results have been sent to my phone, sometimes. I don't even have an iPhone. I have an _iPad._ I thought Apple Intelligence would finally make Siri smart enough to be useful. I can't even set a reminder by hand on my calendar on my mac or iPad and then ask Siri on my homepod what appointments I have, _even though_ I have personal requests turned on. I can't use Siri on my mac to set an appointment and actually have it appear in calendar OR reminders. The appointment is there, and I'll get a reminder, but I can't find it to edit the damn thing. It is _insane_ how awful Siri is.
Did anyone else find it dishonest that the iPhone 16 was "built for Apple intelligence" yet they gave it only 8GB of RAM? It's not enough to run local models. The Pixel 9 was given 16GB of RAM with 3GB of RAM dedicated to running models locally.
Are you comparing a game made by known over exaggerator Peter Molyneux to an entire feature set for your phone? It’s like if Microsoft just lied about the features of windows 12.
As a software architect that is very high up at my company this isn’t surprising. This level of infighting and making dedicated teams within the engineering group has happened multiple times for us. We work long hours and get tons of stuff done and some other orgs that have came along have not and those eventually get dissolved as our internal one outpaces them with a quarter of the workers.
With the state of Siri, Apple Intelligence and the recently ruling on Apple’s 30% take on App Store sales, I wouldn’t be surprised if the Apple Board ask Tim Cook to step down. The saving grace Tim Cook has at the moment is his ability to work around Donald Trump’s tariffs and supply chain constraints.
It’s wild that Siri isn’t just a voice interface for Shortcuts. Shortcuts isn’t perfect either but can do a TON that Siri can’t and is updated regularly.
I don't care about AI, I don't care about Siri, what I care about is getting a bug free experience. That's what Kreig should be focusing on instead of doing AI Shenanigans
@ThePC007 I had a single BSOD in the past decade because of a mistake I made (pulled an SSD from a running machine xD), I have daily bugs on iOS and Mac. My MBP has crashed twice the past month...
Very frustrating that apple keynotes are slowly becoming more of a vision board for the future Apple hopes they can deliver to you
Vision Pro board.
Was that where Trump stole his line? “concept of a plan”?
@snazzy number one way to get Quinn to reply to your comment: miss an obvious pun
Ugh. Don’t tell me Apple is the new Tesla.
@ZeroSyntax I know. I work for Tesla, I hate to see anyone else repeat the mistakes I see daily
AI = Apple Infighting
Ooooh look at you!
@ 😳
Apple Incompetence
No it's Apples Ineptitude or Inability
AI == Automated Ignorance
the AI/ML = AI/MLess was diabolical 😭😭😭
fr they got no chill
For real 😭😂
linguistics burns are the best
They should listen to the real visionary who came up with that.
That's a 'well now I've *GOT* to quit' kinda burn lol
It’s called Apple Intelligence because Siri has the Intelligence of an apple 🍎
But remember, the real 🍎Apple's intelligence is the worm 🪱inside it 🤣
@aibePRO Or the person who bit the apple.😆
Like your wit
More like a rotten tomato 🍅
This is a classic lesson in bad CEO leadership. No good CEO should ever let corporate politics get this far.
He has been too busy doing puff pieces on himself.
“good ceo” no such thing
@danielsmokesmids A CEO with good morals doesn't exist but "good CEO" in the terms of a CEO who knows how to generate the most money with as little issues as possible most certainly exists
@alumlovescake fair. same thing as the term “good cop”. a “good cop” blindly follows orders & protects other cops even when they do awful things
There is different styles his is best because it puts all the pressure and fault on them if they fail not only that but the ai is coming just now right now
1:55 Siri improvements once a year would have been better than the zero improvements we ended up getting 😅
I was gonna say! Siri can still barely set timers correctly. It’s not much better than its initial release.
wdym we get new voices every few years
Since the iOS 18 update it can no longer reliably execute shortcuts and control home devices, it got massively downgraded
@sonarun not to mention the dictation, when the most simple features on a phone, is the worst I’ve ever used
This comment was written by it and it’s already got something wrong. No matter how clearly I speak.
It spells apparent like a parent. Lol.
@sonarun it can't "siri set a 50 minute timer" and then it sets a 15 minute timer every. damn. time.
I can imagine the engineers watching the presentation and being like, "We did that ?"
You aren’t aware of what anyone else in the company is working on unless you need to know, so this is actually very common at Apple
I’ve experienced this in my field and it’s enraging. As in, people who are not the slightest bit inclined to actually care what is true about a product, only what they can sell, show literal fabricated examples of that product you’ve never seen. Insane.
Fr 😂
All this actually boils my blood. The way apple every year talked about Siri like it was incredible was utterly laughable.
Okay but some parts of Siri like how it analyzes faces in your photo library is pretty impressive
@dyldog Every phone probably has that feature lol. On Samsung for example it categorises same faces so if you identify any of them it knows which photos in your gallery that person showed up in
@AnesuCyes, but, saying Siri as a whole is useless and not powerful is crazy, is all I’m saying
@AnesuCYes this is basically a standard feature now, Google photos app that comes with pixel does this too
Relax. This is nothing for your blood to be boiling about. There are many more important things in life.
This is one of the reasons I hated that they went to prerecorded presentations. The inevitability that this would happen. Or that they would feel more inclined to do something like this.
Agree! They need to go back to live presentations. I have never supported of liked the prerecorded presentations.
But prerecorded videos are more “polished” and they wrongly believe that’s what Apple is about and made it successful.
I watched a lot of old stuff from Apple recently and I think they were genuinely interested in building the best possible tools and creating real solutions.
Personal responsibility at every level, deep respect for the user, a shared vision of making great tools that “mere mortals” can use, to push the human race forward.
I hope they can get back to those values one day, instead of milking their monopolies, and becoming a cynical caricature of the things that made them great.
I feel like, as major, monopolistic platform holders, so much of humanities computing experience and abilities depends on them. I really hope they get back on the right path.
9:50 "A SIRIus lack of confidence!" I see what you did there 😂
As someone who worked at Apple in the early 1990s, while Jobs was gone, this type of infighting was common. While I'm no fan of Job's management style, it's clear that when he returned, massive changes were made to Apple and he turned it around. This latest fiasco feels much like those early 90s.
But Steve will never return to save them..
I often wonder if this signals the end of Apple. They seem to be repeating the same mistakes from the 90’s with multiple product lines, unclear goal of what their main product, the iPhone is supposed to be in the next 3 years and weird takes on security and payments with respect to the App Store.
I think Apple will milk until they can’t anymore.
@tonylancer7367maybe the “apple is doomed” prediction that I’ve read and heard repeatedly for the last 30 decades will finally come true…
This was what I thought of too. Gil Amelio's book described the dysfunction. Gil got it turned around quickly and Jobs' return accelerated that.
Steve job's way of running Apple will only work while he's there. Also he thinks infighting is the same as competing with each other
The buck stops at Tim Cook. If his direct reports are infighting and creating parallel teams out of frustration, that’s on Cooks lack of management.
I'm not a fan of apple, but the apple of today has much more products and complexities than apple under Jobs.
Cook is the worst thing to ever happen to Apple.
His wish for his employees to solve their own problems instead of taking it to him, sounds like him not wanting to do his job.
@blinblinthing It is more complex but why? It should be more focused. If they set up another company to do services or make a different product I think that could make sense. I don't know why they are trying to do everything, like Samsung
This would've NEVER happened under Jobs.
How are we supposed to believe ANYTHING we are told at WWDC 2025? “Hey, about all those lies and fabrications we told last year? Well THIS time, you should believe us…”
I'm still wondering how much they'll even talk about regarding Apple Intelligence. Especially if stuff is incriminating haha
They'll probably just talk about stuff that's going to be delivered very, very soon so you won't have to do much trusting because it's going to be out soon or stuff that is a while away but is actually either boring or purely hardware stuff which is stuff they know how to make and wouldn't much involve anyone mentioned besides Cook as CEO.
Same as their presentation of any stats for devices in the last few years.
"It's 20% better at X! It's 18% better at Y. And get this... It's 60% better at Z!!"
"Better than what?"
"Well... you know ;)"
"No... I don't. Please tell me."
"Nope. Buy it and find out."
Despite being a fanboi/koolaid-drinking Apple platforms developer since the original iPhone, and having religiously followed WWDC (and been in person 3 times) I doubt I’ll even watch the Keynotes this year.
@ericandruszko7563but it’s actually better when you buy it)😅😅😅
Ultimately, this catastrophe belongs to Tim Cook.
I appreciate the confirmation that Siri has always mostly sucked and it wasn't in my head that it never improved and even seems worse at times. Thank you for this video!
Their OS updates over the past 3 years have been so buggy that they’ve negated any productivity gains from new features which most of them are badly implemented anyway.
I still can't believe iOS 18 is as bad as it is this close to WWDC.
@snazzy MacOS also starts to loose it's nice touches lately. Had my Macbook chime while installing updates in the middle of the night. While being muted and the lid closed. Also who thought keeping Bluetooth always on on M series Macs was a good idea? I love having my headphones drained when I forget to turn them off, while the laptop is closed.
Also Macos once knew that if I sleep the laptop I want it to pause all media that is playing. Now when I wake it it often continues playing spotify/youtube which "old" MacOS never did.
Updates take somehow much longer than on a random Windows machine. Oh and the "install tonight" button might as well be a dummy when every single app on Macos asks if I really want to close it's windows which will stall the update.
@snazzyno kidding. The latest update of MacOS and iOS completely broke the Universal Clipboard for me. It’s now running at a glacial pace. And that’s just the tip of the iceberg.
It feels like they should pause new features for 6 months and instead focus on platform stability.
@tschuuuls486
I don't use BT headphones with my Mac but I was curious about this problem; found a Reddit post where the top recommendation is to install sleepwatcher and blueutil to reimplement the desired behavior. Absolute garbage lmao
I mean this solution looks like it'll work just fine but there are a lot of people with your same problem, and it remains implemented for LAN connections, so why not Bluetooth? The only thing I can think of is they're trying to ensure high performance of the FindMy network, but went about implementing this in the laziest and most user-hostile way
have you had the bug? you are trying to wake your phone with the side button, but you hold it down a second to long, and the phone straight up freezes? this is a brand new iPhone 16, btw. it's infuriating
It’s sad because Apple used to pride itself on “doing it live.” Some of their most memorable keynotes wouldn’t have been half as interesting without their live theatrics. I hope this will lead to them returning to live/in-person keynotes and limiting pre-recorded content. I think it would seriously improve their image and I’m sure there is a large portion of Apple employees, even in executive positions, that would share that sentiment.
agreed, these new keynotes are so cringeworthy
“live without a net”
Apple is over
You know there is a real issue with Siri's development when it was once able to find files on my Mac in 2016 and it can't do that in 2025.
Seriously!? I bought m2pro in 2023 and tried this assuming it will just connect to spotlite or something but nope, and this was way before apple intelligence.
*I 100% blame Tim Cook -- those two report to him and he should've taken direct action several years ago. Failure of leadership from him.*
I absolutely agree with you. I do think Craig should be reprimanded for going behind the back and doing projects that were not authorised but at least he was trying to salvage the situation because he was looking around and only saw a bunch of useless potatoes. Maybe Tim should go and Craig should just take over.
@Mr__Anon-E-Mouse Craig Federighi would be a strong candidate for CEO because he has taken initiative on critical issues that many believe Tim Cook should have addressed. He brings deep software expertise and a proactive leadership style. His ability to identify problems, act decisively, and embrace emerging technologies-such as large language models-evokes the visionary approach associated with Steve Jobs.
@conradtaylor29the way they’re platforming him at the moment and the way the industry is going… I wouldn’t be surprised if he was already being prepared for it.
Siri had gotten so bad, I actually turned it off across all Apple devices. It’s worse than useless.
Apple spent the last 5 years suing everyone, it's time for some payback
That's not true/. Apple was constantly being sued.
Steve Job's legacy was already tarnished with Tim Crook kissing shareholders' asses instead of pushing real innovations for consumers 😂
Thanks for triggering my Siri when you said avocado… 🤣
6:17.."Serious AI problem" or SIRIous AI problem??? 😅
Wow. Didn't know it was this bad. Appreciate the background and story telling. I am subscribing.
It's pretty shocking to hear top execs battling each other so much. Also, if Tim Apple is so great at managing, why isn't he, you know, managing?
Because they are never told the full story. When I worked for a bank, a board-level manager visited our branch. The preparation for his visit was ridiculous: scaffolding was put up to clean high-rise areas, additional staff were brought in to support the branch, and staff received additional training. When he arrived, he saw a completely different bank than it actually was and likely left thinking there were no problems, when in actuality there were multiple problems at that branch. This will be happening at Apple, too. Junior staff will lie to their supervisors, supervisors to their managers, and so on. The bigger the company, the harder it becomes to get a clear picture of the issues and their locations, as everyone wants to climb the ladder or keep themselves out of trouble. That's why smaller startups tend to flourish: ten people being honest and working toward the same goal always works better than 5,000 trying to justify their existence and salaries.
@CraigFisher-s2tSo you’re saying that in 15 years Tim Cook didn’t notice how absolutely awful Siri as a product was? That he didn’t use Siri, that he wasn’t aware of the state of the art or, worse, didn’t have a vision about what AI chat bots could do for consumers despite Steve Jobs being able to see it and invest $200M in it way back in 2010?!
@nzer19 nope, not saying that at all but I highly doubt his focus was actually on siri at all and if so he likely wasn't getting told what was actually happening .
@CraigFisher-s2t My point is that as CEO of Apple he clearly has not used Siri in 15 years. That’s shocking.
@CraigFisher-s2t He shouldn’t need to be told about the politics. He should have known there was something wrong when seeing how much money was being pumped into it without much to show for it.
Meanwhile the hardware teams are doing miracles.
It’s sad that Apple has been releasing state of the art hardware for the last 5 years while simultaneously releasing absolutely dogshit software.
Imagine an iPad with a competent OS.
don't want to cannibalize other product lines too much! If the iPad gets too good, less people will need a MacBook.
I'm happy with my iPad mini with the software that it has. I have no interest in it becoming like my Mac. There are a few bugs that do need to be addressed though.
iPadOS is still the best tablet os. But it’s a tablet os. That only becomes a problem when you’re spending 1k+ on one, the other iPads are perfect
Do you know Asahi ?
Asahi still exists?
After waiting for years for Siri to just answer basic questions via CarPlay, while I'm driving, I recently realised it can now do that! ... via the bridge between Apple Intelligence and ChatGPT. Honestly, having Siri read out a competent answer (with some of the worst TTS anywhere) and then append "that came from ChatGPT" as a sign-off is a hilariously bad outcome.
…how interesting…Apple Intelligence in Siri hasn’t rolled out yet.
@TheOfficialOriginalChad This is not Apple Intelligence. It's just forwarding requests to ChatGPT, and this is already public.
It has nothing to do with a context-aware Siri, capable of combining info and tasks across several apps, seeing your screen and being able to answer followup queries.
This sounds like the mirror image of Sony in the 90s. Departments in Sony hated each other so much they would steer their customers to other companies instead of the other Sony depts. The company was so dysfunctional it led to them ignoring flat screen tvs and just sitting on their laurels.
0:10 Wait, they rolled it out? 😂
no, the fact that they didn't roll it out and were still advertising it's features is why they are being sued
@babarocketbayyou missed the point
@Christianfire18Nah, he spoke facts.
@Fred-zt5ky well the original comment was supposed to be a joke
😂
At this point, they need to drop the Siri name completely. Because even if Apple got Siri up to par, most people won't believe it simply because she's been worthless for over a decade.
I agree with you.
enter: Iris, it's Siri, but backward!
Essentially Clippy situation atp
lets call her Sara
@Hendikaand you just want her to know who you are 🎵
Sorry, bad joke
The longer I work at a large company the more it seems like a competent high-level manager is practically a unicorn.
So many aimless ladder climbers who are just experts at bullshitting.
It’s a damn shame Apple has come to this.
Wow how do you get a job at one of those places? I'm pretty incompetent and feel I could thrive!
@snazzy You gotta fulfill these requirements:
- Just baaaarely knowledgeable to do your job, but treat every meeting like you’re running it
- Be an expert at pitching extensive ideas that *almost* sound like something but are literally just hot air
- 🍑 kiss everyone above you like your life depends on it, while also constantly critiquing your more competent coworkers
-Make sure every patent even vaguely related to your department has your name on it
If so, you’re well on your way to Sr. Project Manager Status!!
(Any resemblance to actual persons, living or dead, or actual events is purely coincidental. 😉)
Apple spent the last 5 years suing everyone, it's time for some payback
@snazzy😂
@snazzy nepotism
Maybe Apple should build a car.
Oh wait ...
rip, titan
@snazzyHard to decide which was the more misguided engineering effort, Project Titan or OceanGate Titan. RIP, indeed.
With a totally redesigned CarPlay that integrates with the car controls and dashboard. They could even put in a wireless charger you can place anywhere
Oh wait…
@FruityKoala Indeed, good one!
Let's hope that Apple finds back their mojo and continue their visions into reality as they had shown in the past...
Instead of promise-ware or vapor-ware.
We're witnessing the beginning of the end for Apple
Yea nah
The moment I’ve seen that GPT was involved in Siri’s answers I knew they fucked up. Apple never ever mentioned another company, especially when something of their own was involved, like when they used to compare the Mac’s performances with non mentioned pcs. Also, this story tells us that no one’s too big to fail, not even Apple.
I totally agree with your first part about ChatGPT but they did have a very specific collaboration with Microsoft (about Office IIRC) in the late 90s and actually had Bill Gates join via video so it's not unheard of.
@richardllewellynmeyes maybe in the years that happened but for modern apple it’s not a good sign. They resorted to GPT cause they were desperate. And the fact that they said publicly that they used GPT it’s a sign that they wanted to reassure people about the situation.
@richardllewellynme that was for the saving of apple.
Bill gave them 200mio to pay stuff because apple was broke at the time.
MS got the office deal for it.
Yeah, it's like when they had Motorola on board for the iTunes Phone. It was clear it made their skin crawl.
Well there was that time in 1997 when Microsoft bailed out Apple and they had to play nice nice
I specifically didn't get the latest iPhone because I had serious doubts about the claims, even though my current iPhone is overdue for an upgrade. NEVER pay for a product based on the promises of future features
I got the iPhone 16 but specifically turned off the Apple Intelligence feature. Why do people want hallucination slop on their phones?
They don’t but it’s all the rage right now
@DylanClements98 Same here. I got mine a couple of month ago, fully aware that apple intelligence is not gonna happen.
That's the point where a lot of us ended up switching to pixels, if you take the one from the previous year you pay 400$ for a flagship phone with 7 years of updates and the best point and shoot camera. Sadly the innovation left apple long ago
Then there's Amazon that claimed their stores were using AI, but it turns out that actually stood for "An Indian." There's a lot of free investor money if you claim to be doing AI stuff, why actually do it if no one is asking questions?
Computer vision is just Mechanical Turks, all the way down.
That’s how most people took it but that’s not how it worked. It used people in India in back up when the cameras wasn’t sure.
An Indian LOL
Not just An Indian, but rather many Indians - All Indians, some might say
@Double_Vision+2
I consulted for Apple back in the Job-less days. Divisions not talking with each other and doing their own thing was legendary back then. The people who developed Siri thought Apple totally screwed up its development. You have no idea how dysfunctional Apple is. Yet there are well led groups within it like Apple Watch.
Their marketing team is a genius. Can't say no to that. 😊
@vzx13not all the time, i feel a constant decline
Moving the VP of Vision Pro over to Siri team makes sense to me. Having a skeptic lead the team means that there will be more scrutiny on the lack of production. As an iPhone user for most of my adult life, I used to brag about how good Siri was. Now it doesn't work or tells me that what I am trying to do is not possible most of the time. I see why you have your doubts, but if anything I have more hope for the future of Siri now.
This honestly strengthens my personal conspiracey that the marketing team and the engineering team absolutely hate each other and basically do what they can to sabotage one another. They don't care if Apple and their customers suffer, they want the last laugh.
I don't disagree that Tim Cook is not a visionary, but most of the problems you describe in the video aren't so much the result of a lack of vision, but rather a lack of management skill. Cook may be a supply-chain guru, but that's not the same skill set as being an effective CEO. I have experienced the type of interdepartmental infighting you recounted, and the reason such things occur and persist is that neither side fears that someone at the top will every say, "Cut the crap" to either of them.
*will ever say
That’s exactly right
What if Tim Cook had the vision and charisma to develop a compelling vision and get the team united behind to make it a reality? Isn’t that what Jobs did so well?
Your saying Tim Cook is not an effective CEO or manager? He’s overseen a 1440% share price increase. He’s obviously doing something right.
@MrWoblingJobs faced the same problem which led to his initial departure
I'm worried to hear Cook doesnt have any/enough little birds to smell-check his upper management's self-reporting.
This report/update is incredibly well done! Great job, Quinn and crew!
I turned around and he was talking about a vacuum. I was like what’s going on.
I knew things were bad internally, but I didn't know it was this bad! It's making me lose confidence in them improving it quickly enough
The worst thing than this AI mess (which I would not use anyway, even if it worked) is how they destoyed the Photos app. That for me is one of the key reasons to start looking beyond the iPhone and iPad.
Photos app is a mess. The user interface is too much.
Yeah the photo app is such a mess. So complicated while missing basic functionality.
As someone who`s delivering a bachelors thesis in a few days for digital media and design (where UX design is among our subjects), the new photos app is just amateurish and pathetically made. It looks like a high school project, and Apple should be embarrassed for even proposing that shit design. Theyve clearly not user tested it enough, or at all.
Same here. I’ve loved iPhone for over a decade and considered switching due to the garbage new photos app.
@davidr3246 ever since I’ve owned a smartphone, it was an iPhone. I’m a customer since 2012 and I’ve also had almost every iPad and Mac. They haven’t yet destroyed the Mac, but iOS devices are really becoming a mess to use. It’s so hard to do simple things now and the Photos app is the symbol of this. Sometimes I save a photo and I can’t immediately find it in my library to share ur. Who thought all those collections and subfolders was a good idea?
What a coincidence. I built my own home automation system a few years ago and CHICKEN AVOCADO is my trigger phrase.
This just reinforces my belief that these companies are too big, and need to be broken up. There's no infighting if you're separate companies.
What was the name of that wireless charger from Apple that took off?
I remember having the original Siri all in my iPod touch, it was magic for the time. But it didn’t change that much when Apple integrated into the OS.
I'm the old apple sheep here, but Apple AI has def felt like AirPower all over again. whomp. (Though honestly id be pretty happy if they just scrapped the AI and decided to market the iPhone as the only modern flagship WITHOUT all the ai shit)
AirPower was classic over-promising, they kinda had working prototypes. If the reporting is to be believed, many of the AI features straight up didn't even exist when announced.
Agreed. Especially considering how Apple marketed their AI features with those awful commercials which seem to be shamelessly targeted at the worst kinds of people. For the longest time Apple’s marketing was about powerful tools for creative people, now Apple Intelligence seems to be celebrating laziness and letting software do your thinking for you. Waste of resources and time on something that will only cheapen Apple’s brand and tarnish their reputation further.
I would switch to Apple if they marketed a lack of AI/LLM nonsense
Yes but instead they decided to jump on the AI hype train and instead play the game of lies. Apple is such a dissapointment.
I called this since the first beta and people didn't believe me :(
If only we had trusted you instead of Tim Cook!
they still don't believe you
@snazzywell technically according to most corporate legal counsel/attorneys the CEO is obligated to lie if it’s in furtherance of the shareholders.
The whole unveil didn’t even look that impressive either. Compare it to Samsung and google, it is just disrespectful to call it apple intelligence to the consumer.
getting a google gemini ad right before this is so funny
Stellar reputation about what they say about unreleased products, such as AirPower 😅
Some of the usual 'iOS update youtuber' pundits were always too positive over the AI features for my liking, even though the writing was on the wall.
Zollotech and Brandon Butch making 20 minute videos over every single bugfix update…
@grade9fixerrikr
@grade9fixerrAs someone in involved in the development space, I find it amusing that these of videos exist, it’s my job to fix the bugs but some think it’s cool.
I guess it’s done only because it’s Apple.
The AI features that were shown were already very underwhelming. And the fact it wasn’t even working just makes it even more sad.
15:07 *cough.. maps*
Apple has a history of shipping products that, at launch, were objectively the worst option in their category. A few standouts:
• Butterfly Keyboard
• Intel MacBook Air Passive Cooling
• Trash Can Mac Pro - Un-upgradable, thermally constrained, and abandoned
• Magic Mouse 2 - Charging port on the bottom.
• Original HomePod - Premium smart speaker… with no Spotify or RUclips Music support.
Maps was bad at launch, but now it is pretty good. Honestly better than Google maps for public transport.
That actually explains a lot. There was a notable slowing of innovation after Steve Jobs that had initial momentum but eventually slowed down. Hopefully this causes the shake up they need to get back on track.
I'm very glad RUclips recommended this video. I didn't know about your channel. What a great storyteller you are! Great video, congrats!
Glad you found me, welcome aboard!
How the hell did you saying Avocado *actually* trigger my HomePod Mini.
It all comes down to Tim Cook. He’s the CEO. The buck stops with him. He absolutely lacks leadership.
I don't think it was him. Apple under him had always been patient with new features and products until this AI sennanigan. I suspect investors were impatient when they saw the AI hype around them and pressure him to introduce it prematurely to protect the stock price.
Failure of leadership for sure. Cook and Hairforce One need to go.
M series Mac’s were under Tim, every iPhone 4+release good and bad came under Tim, Apple Watch came under Tim, etc. it’s not him.
@AkasagiPhan This is exactly what happened. He needed to push back and didn't, because he is weak. There really wasn't any need to integrate AI at all - just ship great hardware. Siri is so bad that I've turned it off on both Mac and iPhone. I don't use it.
Why did he refuse to interfere or mediate between Giannandrea and Federighi? Isn't that a job a leader? Spineless.
Sadly, history has only taught us that companies get worse after there peak.
Indeed, seems like a repeat of the 90’s period.
This time there’s no Steve Jobs to save them.
Isn't the fact that they get worse what *makes it* a peak? If they continued to get better, it wouldn't be a peak!
I'm just being pedantic though, I agree that companies seem to tend to fall far after a period of great work.
This - as well as the general state of Apples software quality being in sharp decline (more bugs, more glitches, things often no longer just work and overall worse UX) is why I finally bit the bullet after doubting for so long and got myself a Pixel 9 Pro.
And honestly? This is the first time Ive switched where i can say that I dont miss iOS at all. It just gets in my way. That never happened before.
Apple has slacked not only because of the infighting, but also because Craig is overseeing way too many projects! No wonder the software is becoming more buggy if hes doing iOS, macOS, iPadOS, an entire AI/ML team he kept secret about and lord knows what else he works on.
You think android is gonna be better? 🤪
@CorneliusTaylor-s1u I'm assuming you've not used Android recently? When well implemented (like in the Pixel range), Android can be a fantastic user experience.
@brynjaminjones
Even with recent bugs the iPhone is a much better and more stable experience . 😄
@CorneliusTaylor-s1u That really isn't true at all.
It's great that you clearly prefer iOS, but sweeping statements like yours are not helpful.
Android phones haven't been buggy or unstable in a long time.
Android is the most popular operating system in the world, and I doubt it would have been so successful if it was terrible.
@brynjaminjones
I'm not trying to be helpful. I'm simply telling the truth. It's the most successful operating system only because the cheapest phones run it.
Sounds like apple needs a COO or CVO.
I can't get Apple to send me a notification of a calendar event and nor can I get Safari to put a download where I want it so what hope is there of Siri working properly?
13:19 My worry about Xcode.
"I wasn't sure anybody inside of Apple truly grasped how bad Siri had become"
Apple Intelligence is even worse than the launch of maps. Thankfully I kinda like Apple Maps nowadays and I hope they will reach the same level for Apple Intelligence. But still, it’s a shame Apple cannot deliver to this day.
And Forestall was apparently fired for not apologising for maps.
And yet has Tim or anyone at Apple apologised for Apple Intelligence, let alone 15 years of Siri non-development?
Well, at least in Spain is still useless.
Apple Maps is still shit compared to Google Maps
Apple Maps is actually pretty good.
@MarcP5267
I agree.
Awesome video! Great story telling. Loved all the graphics, too!
Appreciate it, thanks! Benjamin did a great job with the graphics!
this is a great snazzy!! bravo !!! no grumpiness but lucid and sharp understanding thank you
Glad you liked it!
When SL said about dropping the “Hey” from “Hey Siri”, mine woke up!
On the one hand, delivering a class-leading CPU core on their own is very impressive. And as you've mentioned, the Vision Pro at least does do the job it was set up to do.
On the other hand, no Apple Intelligence, no Apple Car, Vision Pro commercially a bit of a dud, consumers increasingly resistant to upgrading in seemingly all sectors, pulling a WirtuaL on the Epic lawsuit and losing control over app distribution.
This ain't a fire, but it's certainly embers.
Yeah, and if you think of it, the 2nd biggest reason next to price was that there were no apps supported in Vision Pro. So it was again the software team
> JG reportedly dismissed these early models thinking they wouldn't catch on or offer significant user value
well, he was half right.
No value? True. Wouldn't catch on? That's where he was wrong.
I honestly think AI is still a waste of time. From the standpoint; do I use AI personally
… no, I do not and don’t know anyone who really does to any degree of success.
I suspect we end up using it through services that put it into their function like window does. But personally the value it offers is a short cut to things that really should be done the hard way and usually to the detriment of the user.
You get the final result but without the method of construction, it’ll create a website but then it’s fully cooked, no templates, no way to edit, update or tweak without more ai, no user guides etc. unpredictable results.
It feels much more like a ripoff merchant only able to conceptually create clones and amalgamations of user generated content.
@TriSamples I have found it totally transformative, but your mileage may vary.
Calling it useless is a load of copium idc who says it
@TriSamples You are half right. For actual work its useless. I work in finance/data analysis and its unusable and when tried it only creates more work somehow. However even TV in my country started running AI ads. You can see AI people or animals with random products. It literally is used on things that it wasnt made to be doing :D
Snazzy you let Tim off the hook. Disappointing.
Oh don’t worry. This was published before the whole App Store ruling. Fire and brimstone is coming soon.
That advertised vacuum cleaner sounds like a privacy nightmare
I got the 16 mainly based on the Intelligence promises.. so where do people look for the class action?
Everytime i see you uploaded a new video it gives me an Instant dopamine spike. Your videos are so well made and your takes always reasonable. I really appreciate them. Had to say this.
Wow, comments like this really make my day. Thanks so much.
Yeah - this one was an insta-watch, instead of adding to Watch Later 🍿
That's a lovely comment.
I can't wait to charge my Apple AI device on the magic wireless charger they promised me.
9:05 They want to copy Bixby? Hell yeah
Snazzy Labs is one of the few channels talking about the real stuff
I always commended Apple that they, unlike everyone else, did live demos of products you can buy right away. How could anyone think it’s a good idea to erode this trust for AI hype is beyond me.
God damn sales selling shit that doesn't exist yet... Why does this happen AT EVERY COMPANY?!? Focus on selling the shit that exists for once!!!
Cause they're paid by hitting growth targets. Your boss says "You all must hit a 10% growth target every year, or you'll be replaced." That's easily possible when revenue is in the millions. Now, if revenue was 400B last year, where are you going to find an extra 40B? If you do, you'll need to find that, plus another 44B next year. One day, they're going to demand you find another 500B in new sales every year. How does anyone do that? Apple Water? Apple Food? It's a trap. Can't grow forever, but, if anyone admits that, they're fired for someone who will pretend they can, and do whatever is necessary to make it happen.
You have encapsulated my thoughts perfectly. I have been an Apple guy since I was 8 years old. My Dad was a teacher and used an Apple II and from then on we had all the Apples in the house. I love Apple, but this is the first time (since the whole late 90's thing) that I feel like they totally blew it. They aren't first to the market with anything, but they are almost always best when they release something. For a technology that is all about throwing as much money and compute to make it the best version, how they could have fumbled AI is an absolute mystery. Cook needs to go. He did what he set out to do but he is not able to handle what comes next. Time for better visionary leadership.
Apple has gone down hill for years. All I ever wanted was a 27 inch iMac refresh and all they seem to release are phones and iPads every 6 months. They are sure not the Steve Jobs Apple company.
15:07 did you forget how in the beginning of the video you talked about apple maps. This is not the 1st time.
I’m tired of assistants and AI lol. I will not speak commands at my phone/tech, I just don’t like that as an input method.
Apple’s AI and Siri have become frustrating to use, and their marketing feels overwhelming and out of touch. I recently bought the CMF Phone 2 for $299, which even included the Buds 2 - and I was genuinely impressed. The Gemini AI integration worked surprisingly well, and the phone features a 120Hz display, which is impressive for a budget device. At this point, I think I’m done giving Apple my hard-earned money.
Wow, were they also surprisingly comfortable and half the price of regular earbuds?
Agreed, I think this 13 Pro may well be my last iPhone too.
@Dudofall Yes I like the earbuds to. Not as good as Apple Airpod Pro 2, but comfortable to use. The Phone is off course not as solid build as the iPhone Pro models that I usally use, but OK.
@MrWobling I think AI actually make a good case for switching to Android as Apple seems to be to far behind. The budget Android phones seems to have better specs than the Apple 16e, especially the screen.
It's remarkable how useless Siri is. I have a couple of Homepod Minis, and thought it'd be great to slowly expand to smart devices in the home. I feel like I've spent hundreds of dollars on a couple of light switches that work 80% of the time, with a delay, and don't work when the internet is out. I can ask siri what the weather is, and it'll tell me some search results have been sent to my phone, sometimes. I don't even have an iPhone. I have an _iPad._ I thought Apple Intelligence would finally make Siri smart enough to be useful. I can't even set a reminder by hand on my calendar on my mac or iPad and then ask Siri on my homepod what appointments I have, _even though_ I have personal requests turned on. I can't use Siri on my mac to set an appointment and actually have it appear in calendar OR reminders. The appointment is there, and I'll get a reminder, but I can't find it to edit the damn thing. It is _insane_ how awful Siri is.
When I compare it to google assistant/gemini, it just makes me laugh at how bad it actually is, it’s beyond embarrassing.
Did anyone else find it dishonest that the iPhone 16 was "built for Apple intelligence" yet they gave it only 8GB of RAM? It's not enough to run local models. The Pixel 9 was given 16GB of RAM with 3GB of RAM dedicated to running models locally.
💯
I always assumed siri was swaheli for 'lemme google that for you'.
I still remember that big wireless charging pad announced by Apple back in the day.... that never got out either.
Samsung users are enjoying AI features since the launch of the S24 series in January of 2024. Apple is still having such fundamental issues.
0:31 Isn't this the same thing Microsoft did with Project Milo when demonstrated at keynotes? Did they get in any trouble for that?
Are you comparing a game made by known over exaggerator Peter Molyneux to an entire feature set for your phone?
It’s like if Microsoft just lied about the features of windows 12.
As a software architect that is very high up at my company this isn’t surprising. This level of infighting and making dedicated teams within the engineering group has happened multiple times for us. We work long hours and get tons of stuff done and some other orgs that have came along have not and those eventually get dissolved as our internal one outpaces them with a quarter of the workers.
where did all this info came from
RUclips has just become those old infomertial TV channels we used to see back in the day....
Tim Cook is a horrible leader, this would NEVER have happened under Steve Jobs.
With the state of Siri, Apple Intelligence and the recently ruling on Apple’s 30% take on App Store sales, I wouldn’t be surprised if the Apple Board ask Tim Cook to step down. The saving grace Tim Cook has at the moment is his ability to work around Donald Trump’s tariffs and supply chain constraints.
0:51 and you know what else is massive?
Your mom
@JonathanTheZombie Can’t be - that would be a “who” and he asked “what”. 🤓
Low taper fade
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Deez
It’s wild that Siri isn’t just a voice interface for Shortcuts. Shortcuts isn’t perfect either but can do a TON that Siri can’t and is updated regularly.
Not sure if the cleaning robot segment was an ad or showcasing how AI can be useful.
I don't care about AI, I don't care about Siri, what I care about is getting a bug free experience. That's what Kreig should be focusing on instead of doing AI Shenanigans
I recall that being a major selling point back when those “Mac vs PC” were released. Nowadays macOS is just as bug-infested as any other OS.
@ThePC007 I had a single BSOD in the past decade because of a mistake I made (pulled an SSD from a running machine xD), I have daily bugs on iOS and Mac. My MBP has crashed twice the past month...