The role of the MSL in the 21st century life science industry

Helen Kane, Founder and Managing Director of PIVOT MSL, outlines the valuable role of the medical scientific liaison (MSL), the external face of medical affairs, as a scientific conduit between healthcare professionals and the pharmaceutical industry.
Recorded 4 April 2018 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv
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ABSTRACT:
The term ‘medical science liaison’ (MSL) was first accredited to Upjohn, in 1967, to denote sales representatives with a scientific focus. Industry regulators have long since stepped in to ensure a separation between the medicines development and commercial sides of industry ‒ in which Medical Affairs departments have acted as a bridge between sides. As the pharmaceutical industry has evolved in recent years, the MSL, as the external face of Medical Affairs, has had an increasingly valuable role to play as a scientific conduit between healthcare providers and their parent company organisation. With a non-promotional brief, MSLs are now able to engage with external stakeholders far in advance of drug approval, at the same time building relationships based around science, acting as educators and communications, and gaining insights into stakeholder perceptions. MSL activities need to be aligned to organisational goals and vary according to the drug life cycle and physician needs and interests. In-role challenges can be complex. Both MSLs and their managers can benefit from specialist support throughout their professional development journeys.
Written by Penny Gray, Freelance Medical Writer
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We are building a library of free webcasts, like this one, for the global MedComms Community and others at www.networkphar... and we’d welcome your suggestions for new topics and speakers.
Full details of this MedComms Networking event are at medcommsnetwork...
Helen’s presentation (PDF format) is at medcommsnetwork...
Helen’s Linkedin page is at / helen-kane-15b4548
More about PIVOT MSL can be found at pivotmsl.com
Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor
Editorial support by Penny Gray, Freelance Medical Writer
[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers, Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at www.medcommsnet...]

[@ek9506]

Great teacher, we literally tapped from your 25 years experience in Medical Affairs. Thank you very much

[@陳彥廷-l2f]

Very clear. Thank for your detailed explanation.

[@ReeAmor]

Great video! Thank you. You are a great teacher!

[@hacenehamouche1550]

À succesful presentation