Successful product design with Heidi Larson

Product design, especially when it relates to the delivery of medicine, is a complicated process. Sometimes the design is a success-widely accepted and seamlessly integrated into people’s lives. Sometimes product design falls short-observations around current trends and reactions to past products may not have been considered. In this TEDMED Conversation, Heidi Larson, MA, PhD, Professor of Anthropology & Risk, and Marc Koska, OBE, Co-Founder of Apiject, discuss why anthropological observations play a critical role in product design and delivery.
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We discuss:
-Top lessons learned from the pandemic
-Paying more attention to anthropological observations
-Accounting for human factors in design
Related research & resources:
-Five Qualitative Research Concepts Grounded in Anthropological Methods for Teaching Design in Healthcare. Healthcare. 2022; 10(2):360. www.mdpi.com/2227-9032/10/2/360
-The anthropology of health systems: A history and review, Social Science & Medicine. 2022. doi.org/10.1016/j.socscimed.2...
-Stuck: How Vaccine Rumors Start - and Why They Don't Go Away. www.amazon.com/Stuck-Vaccine-...