A much overlooked fact is there is pressure on Google to compensate media sites for carrying their news content. This is Google's way of compensating media sites by gifting them rankings and making smaller sites foot the bill.
That is an amazing article Jesse, thank you. I am worried that hybrid consensus is another nail in the coffin of truth. If you follow the crowd and include the consensus recommendation you rank. But, if you think the consensus opinion is wrong because things have moved on and write about these new things you don't rank. In that situation is the answer to include the consensus opinion items, explain why they now suck, and introduce the new products. Thank you again for your amazing insights, Jesse.
Great idea. I think that's exactly what you should do. I agree with you 100%. The majority is almost always wrong, regardless of the topic. And it sounds like what Google is really doing is checking to see if you're talking about the same stuff as the top ranking sites. And if you're laying it all out like, "Ok, this is what most everyone else is saying... And they all agree on these specific things... And some think these are also important, but this place thinks these are important... And here's why they're all wrong... And here's what's really important... Then I would guess that will probably work because you are talking about all the things there's a consensus on. So yeah, great idea! Think I'm gonna try that, so thanks!
Damn man, you're fast 😂 I was going to do a video about Eric's findings but you're like The Flash! Great vid! People still overrate Google's algorithm and see them as all-knowing/all-encompassing. Reality is, you feed it what it wants and it gives you what you want back. Of course, you still have to make ensure the users stick around for ranking longevity. In terms of niche websites, I think every site is "YMYL" as of today, or at least, every site should be seen as one. The more real business/brand signals you can show Google, the more update-proof you'll be. Most niche site owners do the bare minimum.
This is why I keep saying Google can't tell if you're using AI content. It's not that they couldn't, but they don't. How much compute would they need to crawl the entire web with that level of analysis, and even then, the margin of error would be high. And, whether content is AI written or not is irrelevant to whether it's helpful or unhelpful. If it wasn't helpful, Google wouldn't be developing SGE. Eric Lanchares' experiment proves that Google is just looking at the low hanging fruit to determine initial rankings, probably to keep their costs low. And it's possible that they never look at most content in-depth. It may be too expensive. They can index based on a few obvious metrics and continue from there by analyzing user behavior.
@@jbp-kl9ts Yes, 100%. I'm definitely not saying AI content is adding any additional value to the web. It has the potential to add value, but that's not how it's being used at scale. We'll never know, but for every article partially created with AI (as an assistant) to make it exceptional, there are probably 10,000 or more 1-click AI articles being published. My only point is that it's highly unlikely that Google is crawling our websites at the level of depth required to detect AI content. They'd never keep up with it and the ROI isn't worth it.
Regarding user engagement ; a great many websites now use. Very brief. Short sentences of explanations at the very top of the article addressing the queries, That's obviously great user experience for the user, however he's going to bounce right out! Is adding the briefs at the top of the article a good idea?
If the user bounces yet doesn’t continue that current search then Google considers that “singleton abandonment” which is actually a good thing - atleast that’s what their correspondence and recent documents show which were released due to the trial
And to clarify, singleton abandonment is referencing when a user searches for a thing and gets what they want (therefore doesn’t continue search). In theory that webpage provided the user with the answer or satiated whatever intent they had.
I've really been bummed with my niches sites being tanked. Seriously thinking of shit canning them and starting over again one last time. Sites weren't structured all that well and it seems like it would take longer to fix than just starting over.
@@jessecunninghamv one is around 10+ years old the other about 5 or so. Both have 50 or posts so not a lot. They both have some technical issues I"m not sure how to fix. Was thinking of starting over because I've learned a helluvot since I started them.
You did a consensus video last week or the week before. I think that might help with outranking some of these big guys, but it does seem like pay-to-play is having a significant effect here.
The possibility of TikTok overtaking Google as a primary search engine, especially among younger demographics, is very possible. Data shows a significant shift in search behavior among Gen Z, with nearly 40% of 18-24 year-olds preferring to use platforms like TikTok and Instagram for web searches instead of Google. This trend is partly driven by TikTok's growing capabilities as a search and discovery platform, a role it has been expanding since at least 2019. It's not if it could happen, but when! They have had the top spot since they started. It's time for newer and more modern technologies to take over the top spot.
Good point. They’ve had the top spot for the majority of their existence - and it’s only time until until they aren’t anymore IMO - maybe we are watching it unfold in slow-mo right now
That's a great question - I had a big conversation with a friend about when disagreeing with consensus makes sense. With YMYL niches it becomes even more apparent. If the consensus truly is wrong - then leaning into the truth is important. But realize it seems that the rankings seem to be rewarding consensus. And then - if you disagree with consensus via a subjective viewpoint, if your opinion differs from others, than maybe acknowledging the consensus opinion all while disagreeing in-post can help.
Yeah absolutely - there's levels of a niche. A pet website is still a niche website in that it's focused on one thing: pets. And I think restrictions and forced-parameters like that are good in blogging for many reasons - it helps us focus and it shows topical authority. If you want to interlink properly you need a tight subject matter. If you want to become a brand you need a tight subject matter. But there's different levels of a niche website - and your example of furniture still is a niche - just a higher-level than say sofas.
@@jessecunninghamv so would it be better to have a broad niche like a brand name that covers different topics or a more specific niche that focuses only on one of the topics so for example instead of all furniture just sofas, which would be better
Probably an intense amount of money. But I do believe Google has been cracking down these last few days on parasite websites (not claiming any in the video are).
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A much overlooked fact is there is pressure on Google to compensate media sites for carrying their news content. This is Google's way of compensating media sites by gifting them rankings and making smaller sites foot the bill.
Niche websites don't have huge ad budgets. If we did we wouldn't bother trying to rank organically with content. nuff said.
That is an amazing article Jesse, thank you. I am worried that hybrid consensus is another nail in the coffin of truth. If you follow the crowd and include the consensus recommendation you rank. But, if you think the consensus opinion is wrong because things have moved on and write about these new things you don't rank. In that situation is the answer to include the consensus opinion items, explain why they now suck, and introduce the new products. Thank you again for your amazing insights, Jesse.
Great idea. I think that's exactly what you should do. I agree with you 100%. The majority is almost always wrong, regardless of the topic.
And it sounds like what Google is really doing is checking to see if you're talking about the same stuff as the top ranking sites.
And if you're laying it all out like, "Ok, this is what most everyone else is saying... And they all agree on these specific things... And some think these are also important, but this place thinks these are important... And here's why they're all wrong... And here's what's really important...
Then I would guess that will probably work because you are talking about all the things there's a consensus on.
So yeah, great idea! Think I'm gonna try that, so thanks!
Damn man, you're fast 😂 I was going to do a video about Eric's findings but you're like The Flash! Great vid! People still overrate Google's algorithm and see them as all-knowing/all-encompassing. Reality is, you feed it what it wants and it gives you what you want back. Of course, you still have to make ensure the users stick around for ranking longevity. In terms of niche websites, I think every site is "YMYL" as of today, or at least, every site should be seen as one. The more real business/brand signals you can show Google, the more update-proof you'll be. Most niche site owners do the bare minimum.
This is why I keep saying Google can't tell if you're using AI content. It's not that they couldn't, but they don't. How much compute would they need to crawl the entire web with that level of analysis, and even then, the margin of error would be high.
And, whether content is AI written or not is irrelevant to whether it's helpful or unhelpful. If it wasn't helpful, Google wouldn't be developing SGE.
Eric Lanchares' experiment proves that Google is just looking at the low hanging fruit to determine initial rankings, probably to keep their costs low. And it's possible that they never look at most content in-depth. It may be too expensive. They can index based on a few obvious metrics and continue from there by analyzing user behavior.
The problem with 1-click AI content is that you will say basically the same thing as the other 500 ai generated articles
@@jbp-kl9ts Yes, 100%. I'm definitely not saying AI content is adding any additional value to the web. It has the potential to add value, but that's not how it's being used at scale.
We'll never know, but for every article partially created with AI (as an assistant) to make it exceptional, there are probably 10,000 or more 1-click AI articles being published.
My only point is that it's highly unlikely that Google is crawling our websites at the level of depth required to detect AI content. They'd never keep up with it and the ROI isn't worth it.
Google is punishing new niche websites because they don't have a huge ad budget.
Hi jesse, I always curious what you are using to move your camera? I saw your hands push the button when you want to move from camera to your monitor.
Dude thanks for the great content! You rock!
Regarding user engagement ; a great many websites now use. Very brief. Short sentences of explanations at the very top of the article addressing the queries, That's obviously great user experience for the user, however he's going to bounce right out! Is adding the briefs at the top of the article a good idea?
If the user bounces yet doesn’t continue that current search then Google considers that “singleton abandonment” which is actually a good thing - atleast that’s what their correspondence and recent documents show which were released due to the trial
And to clarify, singleton abandonment is referencing when a user searches for a thing and gets what they want (therefore doesn’t continue search). In theory that webpage provided the user with the answer or satiated whatever intent they had.
I've really been bummed with my niches sites being tanked. Seriously thinking of shit canning them and starting over again one last time. Sites weren't structured all that well and it seems like it would take longer to fix than just starting over.
How many posts do they have each? And how old were they?
@@jessecunninghamv one is around 10+ years old the other about 5 or so. Both have 50 or posts so not a lot. They both have some technical issues I"m not sure how to fix.
Was thinking of starting over because I've learned a helluvot since I started them.
nice. don't discredit the little success a website may have/authority it may have - maybe there's a way to bring it to levels you want@@elc1109
@@jessecunninghamv I think so- I'm considering doing a complete tear down and rebuild. It's just that it's a lot of time.
Any idea why my eCommerce site which was going just fine dropped nearly 80% in organic traffic since the March update.
You did a consensus video last week or the week before. I think that might help with outranking some of these big guys, but it does seem like pay-to-play is having a significant effect here.
The possibility of TikTok overtaking Google as a primary search engine, especially among younger demographics, is very possible. Data shows a significant shift in search behavior among Gen Z, with nearly 40% of 18-24 year-olds preferring to use platforms like TikTok and Instagram for web searches instead of Google. This trend is partly driven by TikTok's growing capabilities as a search and discovery platform, a role it has been expanding since at least 2019. It's not if it could happen, but when! They have had the top spot since they started. It's time for newer and more modern technologies to take over the top spot.
Good point. They’ve had the top spot for the majority of their existence - and it’s only time until until they aren’t anymore IMO - maybe we are watching it unfold in slow-mo right now
Google is not indexing the content even though the all AI content is removed from the site; any suggestion for quick indexing?
Hard to say unless I see the website. If you got hit with a penalty then it could be a site wide thing.
I have seen Medium ranking for local business queries
So if I disagree with the top rankers, then my content won't rank?
That's a great question - I had a big conversation with a friend about when disagreeing with consensus makes sense. With YMYL niches it becomes even more apparent. If the consensus truly is wrong - then leaning into the truth is important. But realize it seems that the rankings seem to be rewarding consensus. And then - if you disagree with consensus via a subjective viewpoint, if your opinion differs from others, than maybe acknowledging the consensus opinion all while disagreeing in-post can help.
Very likely yes you will not become nbr.1 spot but can reach page 1
Does choosing an umbrella niche like furniture instead of just sofas count as a niche site
Yeah absolutely - there's levels of a niche. A pet website is still a niche website in that it's focused on one thing: pets. And I think restrictions and forced-parameters like that are good in blogging for many reasons - it helps us focus and it shows topical authority. If you want to interlink properly you need a tight subject matter. If you want to become a brand you need a tight subject matter. But there's different levels of a niche website - and your example of furniture still is a niche - just a higher-level than say sofas.
@@jessecunninghamv so would it be better to have a broad niche like a brand name that covers different topics or a more specific niche that focuses only on one of the topics so for example instead of all furniture just sofas, which would be better
Depends on your goals and abilities
Great video, sport! Thank you.
The higher the Pagerank the more you get away with onpage overoptimization and even with stuffing above the fold with ads etc etc.
Great thoughts.Jesse...thanks greg
Thanks
While watching you scroll around on Google, I realised how far down even the highest ranking site actually is. 😮
It’s why i search for my keywords before writing anything, if big sites or sponsored links dominate i dont write it.
Now imagine stuffing your website above the fold with Ads. You would get penalized. But Google is doing exactly this with their serp space.
hy jessse please make a complete video tuotorial on pdf content websites
Google is all about control. Don't put all your eggs in one basket.
Google is now broken and after profit at all costs.
80k visitors for best online casinos Im scared to estimate how much money is that
Probably an intense amount of money. But I do believe Google has been cracking down these last few days on parasite websites (not claiming any in the video are).