How to Become a Nail Influencer
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- Опубликовано: 6 сен 2024
- Have you ever thought about becoming a nail influencer on social media? Today Habib and Tracey talk about how you might want to approach companies about starting a business relationship with them in order to receive free products or compensation. They discuss the number one mistake that most nail techs make when they try to become an influencer and what to do in order to have the highest chance of making a deal.
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Young Nails manufactures the highest quality professional nail care products (acrylic, hard gel, gel polish, nail art, nail polish, nail accessories, nail files, etc) in the world. To learn the nail application in all of the forms - acrylic, gel, nail art, etc - watch our videos for extreme education. We offer nail education out of our Anaheim, CA facility. Contact us for details info@youngnails.com
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“How do two brothers get into the nail care business?” This is the single most common question people ask us. There’s a long and rocky version but we’ll give you the short one. We have our fearless and unconventional mother, Young Salo, to thank. With a single-minded entrepreneurial spirit, she decided to start her own business at the age of 49. She had a passion for the nail industry and we did everything in our power to support her. In the end, this is a family business.
Greg, the older brother, became a licensed nail technician after switching gears from fire fighter’s training. He is energy personified and has a true passion for developing the best professional nail care products and education. Habib is the younger brother. He jumped in a few years later; taking a detour from medical school and a life in music. He brings his own creative mind for business, marketing and strategy. Unexpectedly, we are a perfect team.
Today, more than 20 years later, Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores. We’re respected for our next-level product innovation and education. Our mission is to bring you the best quality products and we’ll show you how to use them with incredible results. It’s really that simple.
Welcome to the Young Nails family!
I don't want to be paid at all. I just need a little exposure so I can get more clients. Also, there is one nail supply in my entire city...I would like to change that
That’s a great business opportunity for you! I wish you success! ✨
I think that's hilarious that people don't wanna give YOU exposure without $$. Lol I'm just super tickled if you guys even notice my stuff 🤣🤣 I do a dang good job especially for somebody who is completely RUclips taught. Have you guys ever thought about ambassadors for all of your at home users? I know that's not your gig at all but there's a lot of us and we love your stuff! We love that you include us and don't look down on us like so many other companies. There are reasons I don't do this as a job but it is my passion and it is my creative outlet and I'll be doing this forever. Love you guys and gals!
Yes, I agree with ☝️ comment.
I agree
What is your IG? I'm also self-taught just to do my own nails. I'd love to give you a follow!
@@Nails_By_Kimberlee cool! I will have to get back to you on that. I have one set up, no idea what the user name is or password. I set up a youtube channel but have not uploaded any content to it as of yet. I have been putting off the editing of videos....
I will get my account straight and let you know & definitely will follow you also. 😁
@@cmayo5659 I just started a new account after this video lol. This one is going to be dedicated solely to nails. I've named it @Self_Taught_Momma 😁
I'm not even in 1 minute and they are already cracking me up lol 🤣
Right lol they are the best 🙌🏽
Ikr 🤣🤣
That’s my problem.. I don’t post as much as I should because I doubt myself. My work is very good for a beginner & I should believe in myself more. You guys have motivated me so much & I’m such a loyal customer to your products. Thank you so much for the constant advice 💗
You got this! Thanks for tuning in!💜
Honestly, I tag the hell out of companies on my IG & list all of the products I use on my nails. I want them to see how much I enjoy their products, how it’s being used & I like it so much that I hope others will be able to use it too. I think it’s good for others to see what I’m using. My goals is just for the companies to see my stuff & like it. When that finally happened w/ one, not only did they like my posts but they reposted me a few times & I was just so EXCITED! That’s all I want. Exposure to followers & stuff will eventually come but I am very much happy just being acknowledged by the companies that I love 💕
I recently reached out to YN about the Ambassador program because I truly love this brand and the whole environment you've created.
I use a majority YN products in my salon, and honestly would just love to be associated with the company because I love the way you all go about everything from education to marketing to A+++ customer service...YN is the whole package!
Even if I never get the opportunity to be a brand ambassador, my long term goal is to come work for you when I am done doing nails in salon...my big dream for sure!
Thank you for all you do for your community. It really is appreciated more than you may realize. 💙
yess I’ve noticed that too! be consistent, I’ve noticed that way before I only posted a few once in awhile and now I see that a lot of companies notice you if you post more not tooo much but like 2-3 times a day so now I tag companies every picture made a RUclips and comment!! comment under their pictures! they will see and notice!!!
I enjoy acknowledging which brands I’m using. If I use YN ManiQ, I tag that. If I use another company’s top coat for some reason, I tag them as well. Someone out there may want to know how I achieved the look or I might need to use those tags as a personal reminder. But! If YN wants to make me an ambassador at some point, I would be honored!😁💕
Thank you so much!! It's not giving it away, you're building rapport & trust in your relationship. I love the content, I appreciate this video. I'm currently a student & I will definitely looking to become an Influencer
I just get super excited when young nails even like my posts...
I always tag you guys purely cause I love your products soooo damn much...
I absolutely LOVE being a Young Nails Influencer 🥰❤️ Best products in the game!
I’ve officially been out of the nail game for over 20 years and now provide nail services for myself, family and friends just because I enjoy it. I started in 1995 & have used tons of sketchy products over the years...Really, I’ve wasted thousands of $$$.... I am so happy that I have discovered Young Nails products. I use Both the acrylic and gel because they are excellent. I watch and comment on Young Nails posts because they are informative and entertaining...no other rewards necessary!
I just enjoy how you provide valuable info to your audience and are not focused on just selling to us. It just goes to show how great the company is and how genuine you all are.
Thank you for sharing that information. I have always wondered how it all works
Exactly right. If/when you love something you expose them and talk them up because of your love for the product. Not to get anything out of it. That’s how I feel about business anyway.
I love these videos I swear y'all give the best information 🙌🏽🥰🙌🏽🥰
This video is so incredibly helpful!! I’ve actually reached out once by DMing your Instagram account, and now I know what I’ve done wrong. You guys are my go to brand, and I actually have your Ultimate Pro Acrylic kit waiting to be unboxed! Using the kit and tagging you will hopefully help build a relationship! Much love from New York City!!❤️❤️❤️
You're right! Self worth is where all of the magic begins and then showing and proving to the world and word of 👄
This was a great video. I’ve been trying to build a relationship with YN for a while now and now I know where I’m going wrong.
I’ve never been reposted but YN has liked one of my pictures and that made my day it was extremely exciting. I will work on it and maybe in the future it’ll happen 💕✨🤟🏼
Ok so I need to buy the brands products, tag them, and pray they notice me. Got it lol. OH, and actually love the product for the brand I'm tagging! That should be a no brainer though... I don't want to work with a company I don't love and believe in.
Thank you guys . I want exposure and build more clients and make more money.I’m in.
You are so great helping people everywhere. If I was on you tube I would love to show off your products. I do my own nails. I have no desire to be on you tube. I love watching and learning. You all are a part of my ju
I love a video that really makes you think. This was great. I never thought about being that direct in any approach but it’s a little early for me as yet, because I’m still on 200 subs on RUclips and 335 followers on Instagram so far. How big does anyone think we need to be before reaching out to companies?
People reaching out and they don't have any nail pics on their page... lol I'm deaddd, I can't believe that even happens.
What I would like to add: reaching out to companies is a great thing to do. However, if you DM or email a company keep in mind you are essentially cold calling them. Like Tracey and Habib said, have an idea of what kind of business you want out of it and what is in it for your business partner. And be realistic about these things. You don't need a million followers to be taken seriously, after all the beauty of social media marketing is that it can be very targeted so even someone with relatively small following can be a great match to a company if they are trying to reach a specific niche. But don't go whining to a brand about how your 300 followers are going to bring sooooo much business. At best they'll say no and consider never working with you in the future, at worst it'll get you posted on r/ChoosingBeggars if it's a small brand. Be professional and polite and ideally have a media kit prepared to back up your argument of being able to bring business.
I'm not the social media marketing guru to rule them all but I've worked in that field for a bit, I've had friends reach some level of clout and friends with small companies get overrun by "influencers" who have nothing of value to offer but want all the free product. It is business after all, treat it as such.
PS: and don't buy a few thousand followers to trick companies. That's fraud. People have been sued for it and most companies these days are aware of it and will look for signs of botting.
Everyone who knows me know I pretty much exclusively use YN. I tag you guys in everything lol. I’m trying to get my salon to convert!!
Thank you
Agreed Thanks for these conversations
This was so helpful love you both
Thanks for another great video, I love the biz talk!
Just wondering what’s the difference between a nail influencer and a brand ambassador?
For our programs specifically, an influencer would be someone who uses our products, has great engagement with their followers and usually has a higher follower count.
Ambassadors are lovers of our products who use them most if not all the time and the follower count isn't as important.
You guys are awesome! Thanks for this video
Never clicked a video so fast before
Thank you guys for the information
i have naturally long nails and people compliment them almost every day and i never thought about becoming a nail influencer
I would love to do for free!!!! 😁👌💅🙋 I'm just getting into it & RUclips taught myself! 😁 love your brand!!!! Thank you for making this video!!
Very informative. Thanks you two
Great video! Learned so much!!!
Thank you so much for this so much good information
Very informative. Thanks for sharing.
Than you 🤗🤗I get to Learn more en den I fill like I can do this 🤗🤗
I’m love much 💕 to u guys chat for nail knowledge by everything ~~~~
Thank you for another great video 💅🏻💅🏻💅🏻
this was really helpful!!
Such a great video 👍👍👍
Great info‼️
Love Tracy boots 🥾😍
Hi there. Thanks so much for the info. My question is, what do I need to do videos for nail art videos for example. To be a nail influencer.
It's hard to say because different companies would be looking for different type of things when looking for an influencer for their company. I would just do what you want to do and you can always inquire with companies about their influencer program if they have one and what they are looking for.
I love you Guys.... stay safe all the time! I love your products, I almost started SUB distributing your products in Kuwait. But unfortunately my Contact Supplier in Dubai transferred to Turkey. Since then I only buy On Line thru my Sister In Law in the USA.
I am a Nail Educator in Kuwait for over a decade and your product brand is one of my favorite to use in Training.
I wish I can be an Influencer of your products but my RUclips Channel is fairly new.
I am more active in Facebook and Instagram.
With RUclips I don't really have a brand product that I use specially.
So I train more on Technical than talking about any brand.
And lately I haven't been posting in RUclips which is very sad. Kuwait is a very small Market. So I hope you will have a Distributor here very soon where we can buy your brand with no issues.
How can I be entitled to be your influencer? I don't need to get paid for now... I have only over a thousand followers 😊😊 I just want to use your products while I go LIVE.
A product that we don't have in Kuwait. I meet you Guys. Greg and Habib in Beauty World Dubai way back 2017 or 2018?? Not sure 🤔 now 😅😅
An avid fan here... I just wish that my Children will be like you two... who made the dream of your Mother come true.
Stay safe and God Bless.
It’s you scratch my back, I’ll scratch yours. And like habib said about the billboards, that’s how business get out there. Word of mouth and exposure, advertising. Whether it’s 30 years ago or now. That’s how it started than and will still happen now. When music people would start out they would go to record labels and submit their tapes or constantly calling them are going to open mics it’s the same thing with everything else
I want to be a Nail Influencer because I want to advance on this career I don’t want to work for someone the rest of my life I want to able to post my work like I wanted to get better and better and go to the next level Braint an influencer would be something diferente for me to try.
I would really like to be a Young Nails Embasedor. Just so I can say that I am Young Nails Embasedor, that would be helpful with getting attention in my advertisements.
Never clicked on a video so fast! 💨😂
lol
Tracey were did you get those laces? I want them! I know, sooooo not related to nails hahaha
Just to be able to get YN products for free would be an honour for me, living outside the US buying products is very expensive with the high shipping cost and is a deterrent for me going forward..I know other Caribbean techs can attest...
Yesss 😥😥 I want to try their product so bad, but that shipping cost 😤
A couple months back I reached out to your company to ask if I could get a free product to review on my channel. I never heard anything back This is when I had my other channel and I had 600 subscribers. I share all my accounts for RUclips I do all of them together Instagram I post everything together I don't have separate pages I do That's for my photography business. I'm thinking the reason why I didn't hear back from you guys is because I don't have a nail channel and nail ig ? I also agree with you being 100% up and asking because I've done that and I've either gotten a yes from companies or no. Thank you for this video 🙂
we are sorry about that. we try our best to get through our requests as quickly as possible. you could always reach out again❤️
COFFEE !!! yes LOL
Hey y’all!!💃🏿💃🏿
Habib::: DO YOU EV-ERRR CHANGE THOSE CHEWBACCA SOCKS, BRO?!?!😂😆🤧
I feel like this needs a more direct answer... No disrespect! I'm a big fan of lists, i.e., start a RUclips account (does it need to have "nails" in the name?), Start an Instagram account (do you need 2 accounts, like one for nails and one personal, and if so, should your nail profile have "nails" in the name?), Get this lighting/program/equipment/ can you do it all from your phone camera starting out?, Post videos regularly like one, two, three days a week, etc. This kinda left me with so many unanswered questions that I'm sure you all know the answers to and I'm sure would love to share with little ole me (us). Tysm
Hi Katie, great questions. We do have separate biz talks on these.
This is a very good topic! Great information! I am have ZERO technical skills! Instagram? Edit videos? There is a lot to learn if you want to be an influencer....
I just want to build clientele i need exposure!
We recommend talking to some people who have high traffic jobs (bartenders, hairdressers, bank tellers, wait staff, etc) see if any of them would be interested in a one time free set and then potential clients will see their nails and they can refer them to you. We will also send you some videos on clientele.
ruclips.net/video/a3zEvSimKa0/видео.htmlsi=Yt5BWDXUaqVT_GsW
ruclips.net/video/UoSV8y8Hc6U/видео.htmlsi=pV_5AJhNPLgYWg0c
ruclips.net/video/DoFosq-OAjA/видео.htmlsi=VAc3T0J6bDIPZzYT
@@youngnailsinc thanks
Habib yes you are a nail influencer lol
Great conversation and info from a brands prospective. However, if you do notice a tag and thy use your product, do you usually let them know you've seen it by liking or commenting? I'm consistant with tagging and using the requsted hasttags, yet I fear I'm not being noticed. Also, are you more inclined to see a tag on Instagram or Twitter?
we do notice when people tag us whether it's in their stories or posts on their feed. We will go through and try to like as many as we can. I would say we use Instagram more but, there are less people reaching out on Twitter so that can mean more visibility, speaking for us specifically ❤️
For YN what is the difference between influencer and ambassador?
Influencer is sent pretty much a PR package and ambassador is a lover of YN and gets to pick their products
Do you have to be a professional nail tech to be an ambassador or influencer? I create nails designs on an artist level. I am not looking to become a professional nail tech at this time because I have a profession of 15+ years. Not saying I wouldn’t change careers if the stars aligned. There is a lot I plan to do before approaching a company but just wondering.
not necessarily🥰
About the consistency, you talk about every single day to post but if the consistency of the person is let’s say 3 times a week and that is good work and content, does it have as much value?
Hi Clara, habib here... I would ask you... is that working for you? If 3x a week is working, then its good. If its not working, then you have to make some changes... more content, different content, mix it up, see what is working. Some influencers have huge success posting 1 RUclips video a week. Some have little success posting 7 times a week. You have to try it, analyze, and change/adjust when needed. For us, posting volume has worked really really well, but we have to always make changes and adjust. I hope that helps.
@@youngnailsinc yes thanks a lot 🙏💖
First comment!!! Love these videos
Most brands won’t look at you with at least 1000 on IG and over 100 in you tube 😜
How can I become an influencer for young nails?
Hi! Thank you for your interest! You can reach out to jannat@youngnails.com.
📝 ✅✅
Who doesn’t want to be a nail influencer? 😂 send help!
Yowww
I’m using one of your designs as an inspiration in a nail school competition next week. I’ll be sure to tag you on it! @Youngnailsinc
This was mostly how to be a brand ambassador not a nail influencer
They are very similar. You would need to ask the specific company you are looking to work with about their programs because they amy differ on a case by case basis.