Stock is dropping like a stone, but they never learn. Diversity is great, but true diversity includes straight white males too. Also, the largest demographic that has interest in Star Wars and Assassin's Creed is straight males. Businesses grow by hiring the most talented people. They fail by only hiring based on color and gender.
Remember the vegan restaurant that decided to make men pay 18% more? That place closed down pretty quick, shocking right? Guess what's going to happen to Ubisoft? I truly hope they go bankrupt, stop buying their games.
The company is located in France, and they have no Anti-Discrimination, like the US does. And it took years before the laws in the US to finally start catching up.
@@jamessilva1259 WTF are you talking about ??? WE have laws against discrimination ... You should inform yourself before spreading misinformation. It's in the "Code pénal, article 225-1". If you re talking about the lack of cases against positive discrimination then yes we have a huge issue here.
China is influencing the far left, Russia is influencing the far right. End goal is for the west to tear itself apart in racial and political division. ESG money comes from China, Blackrock is in bed with China. Musk is friends with Putin. You said you wanted a conspiracy theory.
It's lost 50% of it's value in the last 3 months, and it looks like Shadows is going to flop as well. I wonder if they last long enough to hire these new devs.
As an African-American male I worked f😂or a company that had a special program for "black leaders in the community". I raised the question why can't it just be leaders in the community. Then I was excluded from that program because I asked a question. Ubisoft keeps preaching this diversity yet they are picking and choosing what diversity means. They're excluding certain genders and races based off of trying to look good to a certain group that we have proven doesn't really support them in the video game space. They're basically trying to force this to happen.
Actually, our corrupt SCOTUS is dismantling protections based on that sort of thing. It's just that we only whine about it when white men get the short end of things. We wanted to do away with affirmative action? This is the result, much like the women's movement is resulting in men telling them to GFY. It's those silly unintended consequences.
it's called affirmative action, quite literally "legal racism", so long as you're discriminating against "the right kind of people" you have nothing to fear
Just image that in 2004-2006 gamers were thinking that Ubisoft one of best gaming studios in the world, of course even Blizzard was on top and well respected, but now these studios is just a "NAMES" and all people who made these studios famous long past left companies, same goes for BioWare, strange that people who buying gaming company not understand that they buying just IP' but not a core of company aka smart devs, because it would be human trafficking.
so. when are people like you... going to realize that this is by design? like... its self sabotage to tank the share price so that who ever is pushing this "diversity" can come in and BUY the shares at a discount... we are watching a corporate war.. and no one is aware...
I have a dream that I will one day live in a world where one will not be judged by the color of ones' skin and the content of ones' pants, but by the content of ones' character.
Companies still do that, the place I work for a carehome, is incredibly diverse, all sorts work there, they just don't make the news, because they're not a failing company being ground into the dirt.
do NOT celebrate when another company buys out Ubisoft, because chances are.. .it was THAT company that was forcing Ubisoft to be woke through share ownership to the company to initiate a hostile take over
How "inclusive" of them. Tell me, who's the more bigoted one here? The one obsessed by surface level "diversity", thinking that some depiction "matter" more than others? Or the one who doesn't care as long as it's actually interesting?
Instead of mandating 50% female developers or whatever, studios should mandate demographics that reflect their player base. This will never happen but we can dream
I disagree, I think there needs to be more DEI, but instead of saying, you must be this, or you must be that, they should hire people by their skill set, don't give some one a job because of the hot topic of the moment label. Boeing did this and look what happened.
Games were already being made for the demographics. That was turned into 'white supremacy', even though it wasn't. It was just gamers of a demographic making games for their demographic.
@@strikeforcealpha9343 The moment you said "there needs to be more DEI" I immediately assumed you were a lunatic or simply weren't paying attention. Which shouldn't be, because you went on with skill sets. So... which side you're on?
Pretty sure she already lives in an underground bunker with active anti-air and anti-personnel defenses. Otherwise, she wouldn't be able to voice her opinion freely
As a triple binary dinosaur identifying person (They/Rex), I am glad to see the doors open for us. Anyone who doesn't like it might want to examine their own pronouns ijs
As someone who worked in IT industry and got laid off it's nice to know ill be last in line to find a new job because im bad white man. All this nonsense is not just in gaming industry it's all over.
The real reason they run this job ad is they want new employees so they can PAY THEM LESS than the experienced ones that they lay off every cycle. Ubisoft is notorious for cutting corners, making excuses.
Within a month ubisoft won t be able to launch anything any longer apart the key door of their studios after locking it forever😂😂😂😂prepare champagne 🎉🎉🎉🎉
Reminds me of a Tech job convention for women & non-binary people, faced blash when men claimed to be non-binary. Lesson: if you face anti-male discrimination claim to be non-binary.😂
I'm fairly certain that would count as actionable discrimination in some countries. Excluding people soley based on their gender is literally discrimination.
Who the hell exactly is going to stare at a screen for hours coding all their games? And if game development is so easy now that you don’t need to know how to code, it’s just one more thing built off the backs of men that women think they did all themselves.
@@r.a.fgattaiguy845 Oh really? Is that why are there programs aimed at convincing women to join the field? Why do they have to limit opportunities for men? They turn men down in favor of women for scholarships/grants/employment opportunities. Where are the "Men in Tech" conferences? It's because there aren't "plenty." There "may be some." Not a scratch more. You could not be more wrong.
@@St4rTr3v1Ut10n you can become a coder regardless of gender, of course not everyone believes that and that´s why the stuff you mentioned exists, it´s why the paygap exists to begin with the reason women are being picked more nowadays is because companies are trying too hard to look inclusive stop being a smartass and go read a book before you make yourself sound even more like an incel
Literally everyone: Hey, Ubisoft, could you stop pandering and hiring based exclusively on diversity quotas? Ubisoft: Roger that. Hiring more people based on diversity quotas.
0:49, welp, That's final nail in the ⚰️ for Ubisoft keep virtue signal people don't play games thing going to attract are terminally online brain rot small minority Don't play games instead of hire people of talent who graduated in Graphic Arts college, so Ubisoft we're going to warn you keep virtue signal pay the piper
this really reminds me of that quote from ATLA "I say what happened, then you say what happened, and then I decide who´s right. That´s why we call it justice, because it´s just us"
let them do whatever they please but when they fail they better keep away from blaming gamers for being "racist","mysagonestic" and "bigots" i heard those words more than my own name lately and they lost meaning, but we all know who they will blame when they fall, they always do
They are fools that can only keep this stuff up while they have money and reputation. Money can't buy reputation so they are on borrowed time since their reputation is one that nobody trusts.
Awesome coverage as always, Vara! You'd think these companies would start realising their DEI woke agenda isn't going to do them any favours, and the "modern audience" they keep talking about DOESN'T EXIST! Concord and Dustborn made that PAINFULLY obvious. Drop the DEI bullshit and get back to making good games! We've had several very recent examples of the kind of success you can have when you focus on the game and not the politics only they care about.
🔴 Tonight At 7PM EST I'll Be LIVE Saving the World, Pom-Pom Style | Playing Lollipop Chainsaw RePOP! ruclips.net/user/livemopnghS82vk?feature=share
Stock is dropping like a stone, but they never learn. Diversity is great, but true diversity includes straight white males too. Also, the largest demographic that has interest in Star Wars and Assassin's Creed is straight males. Businesses grow by hiring the most talented people. They fail by only hiring based on color and gender.
You do know the founder of Ubisoft is White, so are they replacing him?
Looks like Ubisoft's stock prices can't drop any faster...
How is Ubisoft not being taken to court for this?
Remember the vegan restaurant that decided to make men pay 18% more? That place closed down pretty quick, shocking right? Guess what's going to happen to Ubisoft? I truly hope they go bankrupt, stop buying their games.
I think 18% of 0 still 0. Its nonsence - men in vegan restaurant. We are eat red meat :)
Owner is probably still patting herself on the back for 'fighting a good fight'. That's the level of mental illness.
@@ДмитрийКарпичyeah but I'm good with chicken, pork, crab, fish, shrimp, and everything else too. Can't have steak EVERY night.
holy shit I remember that, you just brought me back to memory lane
Oh man, I remember that! I remember the female population actually speaking against it more than the men did.
Ubisoft clearly went "we are not dying fast enough."
Speed running into oblivion
Someone in Ubi is playing a Stock break game. I think someone's planning a buyout soon.
Never interrupt an idiot making a mistake.
the original saying is nerver interrupt an enemy making a mistake, but i suppose that if you hate the idiot then this works too
Bye bye Ubisoft, we don't need you anymore.
Same F Em!
i play the old ubisoft games like far cry 2 and 3, AssCreed black flag and Splinter Cell Pandora Tomorrow. i wont buy any new games.
@@jessesalinas8534 What about Raymen
@@supertails8881 Rayman*
Yes. 👍🔥
@@supertails8881 Any Rayman game that would come out of Ubislop's studios these days would be garbage.
I hope Ubisoft goes bankrupt because I had enough of this crap in video games.
Me too.
This is Discrimination 101!
WHY IS NO ONE FILING A LAWSUIT?!
The company is located in France, and they have no Anti-Discrimination, like the US does. And it took years before the laws in the US to finally start catching up.
Because you can't be racist to a white person. (Just to clarify I am white.)
You're apparently new to Communism. Here's how it works. Rules don't apply to the party members. They only apply to the plebs.
@@jamessilva1259 Yes, I know where Ubisoft is located. However, I didn't know about anti-discrimination laws.
Thank you! 😆
@@jamessilva1259 WTF are you talking about ???
WE have laws against discrimination ...
You should inform yourself before spreading misinformation.
It's in the "Code pénal, article 225-1".
If you re talking about the lack of cases against positive discrimination then yes we have a huge issue here.
Why the f are they still doing this?! At this point I'll take any conspiracy theory.
Apparently the ubisoft owner does all this on purpose That the shares fall and he can buy more for cheaper.But it's just a theory
Preselecting for rainbow-haired activists.
China is influencing the far left, Russia is influencing the far right. End goal is for the west to tear itself apart in racial and political division. ESG money comes from China, Blackrock is in bed with China. Musk is friends with Putin. You said you wanted a conspiracy theory.
@@matt.o.nutz3dnutz930 Makes sense. I am thinking of buying too, they could be worth 10x in a couple of years.
You know Ubisoft, please fall harder on stocks. (Those DEI hirings are Discriminatory Egregiously Ill-advised)
Ubisoft is currently at $11.69 per stock.
@@FurrylordSSJ good.
Oh yes it keeps dropping day after day. I think it might drop under 10 dollars pretty soon.
It's lost 50% of it's value in the last 3 months, and it looks like Shadows is going to flop as well. I wonder if they last long enough to hire these new devs.
@@drawgam2946 I would risk investing if it drops to $5 or below.
The fourth 'A' in "AAAA game" stands for "Assholes".
Lol you may be right.
Promoting diversity and equity by excluding men...😐
“We want to be inclusive as possible to 49.3% of the population”
Fire up those lawsuits, mxn
As an African-American male I worked f😂or a company that had a special program for "black leaders in the community". I raised the question why can't it just be leaders in the community. Then I was excluded from that program because I asked a question.
Ubisoft keeps preaching this diversity yet they are picking and choosing what diversity means. They're excluding certain genders and races based off of trying to look good to a certain group that we have proven doesn't really support them in the video game space. They're basically trying to force this to happen.
By daring to ask a politically incorrect question, you showed them that you were not member of their godless cult.
@@Hagen838 💯. It really surprised me. I've moved on now.
@@tko_5 I am glad you did.
@@Hagen838politically "incorrect", let's be honest, it was a politically correct question, they just didn't want to hear it
@@NewsofPE I think the people who excluded tko_5 are precisely the ones who decide what is politically correct or not.
It's a bold strategy, Cotton. Lets see if it pays off.
Then Ubi will sink deeper and deeper, until they fire those people and stop this madness
What they are doing is against the law. Surely?
They are discriminating against people based on their race and gender.
Actually, our corrupt SCOTUS is dismantling protections based on that sort of thing. It's just that we only whine about it when white men get the short end of things. We wanted to do away with affirmative action? This is the result, much like the women's movement is resulting in men telling them to GFY. It's those silly unintended consequences.
Its the new age. Call evil good, and call good evil. Crime goes unpunished while those who have done nothing go to jail.
it's called affirmative action, quite literally "legal racism", so long as you're discriminating against "the right kind of people" you have nothing to fear
@@rodigomedina1079 It was all good when they were only hiring your kind, right?
@@HotFiya05 the hell are you on about? i'm not even american, i'm just stating a fact
At first I thought people wanting Ubisoft to shut down was too extreme. Now I’m all for it. Their existence is just a plague for this industry.
"Did you ever hear the Tragedy of Ubisoft the Unwise?"
Just image that in 2004-2006 gamers were thinking that Ubisoft one of best gaming studios in the world, of course even Blizzard was on top and well respected, but now these studios is just a "NAMES" and all people who made these studios famous long past left companies, same goes for BioWare, strange that people who buying gaming company not understand that they buying just IP' but not a core of company aka smart devs, because it would be human trafficking.
I'm just here for the comment section and tasteful cultural references.
ain't a tragedy if we're rooting for it
Shareholders are trying to get control… Ubisoft is done. Doomed indeed.
Shouldn't they be more worried about not going bankrupt..
My thoughts exactly.
As far as i can tell they're only burning investor money, they get paid to do this crap until they get fired.
Ubi-soft: Oh no, woke is sinking us... Let's add more woke so we sink faster...
The Sinking Game - A Ubisoft original :)
so. when are people like you... going to realize that this is by design? like... its self sabotage to tank the share price so that who ever is pushing this "diversity" can come in and BUY the shares at a discount... we are watching a corporate war.. and no one is aware...
@@Christianmachts Well they already have a sinking pirate ship called Skull and Bones.
I have a dream that I will one day live in a world where one will not be judged by the color of ones' skin and the content of ones' pants, but by the content of ones' character.
Well put! Bravo!
Pff where did you got that speech from? Must have been some kinda racist.
@@cirescythe looking for something that ain't there ehh
Companies still do that, the place I work for a carehome, is incredibly diverse, all sorts work there, they just don't make the news, because they're not a failing company being ground into the dirt.
@@cirescythe MLK Jr is where that quote is from yet I am guessing you are too dumb to read history.
Ubisoft seriously cannot cease to exist any sooner...
do NOT celebrate when another company buys out Ubisoft, because chances are.. .it was THAT company that was forcing Ubisoft to be woke through share ownership to the company to initiate a hostile take over
Can Ubisoft go out of business any faster?
Ubisoft: Yes!
The speedrun is wild in this one
Ubisoft: hold my beer
December 2024, Ubisoft files for bankruptcy :)
one can only dream.
I'll take an actual leap of faith when that happens.
This.
If that happens I will throw a massive party.
It wouldn't happen that fast. But they are heading in that direction.
I rejoice at their plummeting stock price.
Absolutely, Gotta love it
When it comes to this "company" ,
nothing of value will be lost.
How "inclusive" of them.
Tell me, who's the more bigoted one here?
The one obsessed by surface level "diversity", thinking that some depiction "matter" more than others?
Or the one who doesn't care as long as it's actually interesting?
Oh, so they decided they wanted to lose more money? Cool. Makes my life easier.
"Alright, I need coffee! Which of you empowering ladies are going?"
That's a bad look, Ubisoft, that you don't believe women and non-binary people can successful compete without extra assistance.
In México we have politicians with big moustaches and sombreros saying they identify as women just to be able to compete. This is ridiculous.
Instead of mandating 50% female developers or whatever, studios should mandate demographics that reflect their player base. This will never happen but we can dream
Imagine if they mandated 50% strippers at these companies. Suddenly they'd be making very popular games.
I disagree, I think there needs to be more DEI, but instead of saying, you must be this, or you must be that, they should hire people by their skill set, don't give some one a job because of the hot topic of the moment label. Boeing did this and look what happened.
Games were already being made for the demographics. That was turned into 'white supremacy', even though it wasn't. It was just gamers of a demographic making games for their demographic.
Well, the problem nowadays is, that no one knows anymore what a "woman" actually ia...
@@strikeforcealpha9343
The moment you said "there needs to be more DEI" I immediately assumed you were a lunatic or simply weren't paying attention. Which shouldn't be, because you went on with skill sets. So... which side you're on?
80% decline in the last, what, 5 years?
I'm sure this is just what they need to turn it around.
Protect Vara at all costs.
Simp
@@mr.awesome6011
Hurhur funny
Pretty sure she already lives in an underground bunker with active anti-air and anti-personnel defenses. Otherwise, she wouldn't be able to voice her opinion freely
Honesyly.
Let em.
If they wanna destroy themselves that much, i say let them do it and be a cautionary tale for allwhodfollow in their footsteps.
Yep. Don't interrupt your enemy while he's making a mistake.
The HR at Ubisoft should be comfortable with not owning anything, not their paying customers who play the games that pay their wages.
Almost sounds like a crow named Jim is coming home to with a new name and paint color
ouch... I got that joke ^^.
Ubisoft: Quickly going bankrupt
Ubisoft: Hold my beer
That's not how that joke works, but we get what you want to say :)
@@nothing001-z3p it was brilliantly said imo lol
@@nothing001-z3pWhat are you talking about? This works perfectly 😂
who bought the beer?
@@nothing001-z3pit was pristine
I didn't realize DEI actually stood for Discrimination, Exclusion, and Inhibition
As a triple binary dinosaur identifying person (They/Rex), I am glad to see the doors open for us. Anyone who doesn't like it might want to examine their own pronouns ijs
"Its a bold strategy Cotton, let's see how it works out for them."
Ubi is about to experience a mini french revolution
Doubling down to chase the losing streak is a great option - 99% of gamblers quit before they hit the jackpot
Again why are we allowing this?
We’re not. We’ve closed our wallets. Ubislop’s demise is inevitable
Splinter cell, Prince of Persia, Beyond good and evil, XIII, Rayman 3, game reviews in printed magazines. Feels like a lifetime ago now.
As someone who worked in IT industry and got laid off it's nice to know ill be last in line to find a new job because im bad white man. All this nonsense is not just in gaming industry it's all over.
Ubislop must be allergic to money.
Ubisoy
The real reason they run this job ad is they want new employees so they can PAY THEM LESS than the experienced ones that they lay off every cycle. Ubisoft is notorious for cutting corners, making excuses.
The investors were right, Yves is trying to sink the company
What can Ubisoft teach anyone about making video games except how to ASTRONOMICALLY FAIL!???!! I wouldn't want Ubisoft's name anywhere on my resume.
I hope they get used to going bankrupt
Within a month ubisoft won t be able to launch anything any longer apart the key door of their studios after locking it forever😂😂😂😂prepare champagne 🎉🎉🎉🎉
Reminds me of a Tech job convention for women & non-binary people, faced blash when men claimed to be non-binary.
Lesson: if you face anti-male discrimination claim to be non-binary.😂
Disgusting policy to exclude ppl even if they are passionate and talented. Twisted ideology that is hypocritical
As a man with some amount of self-respect, I can't imagine ever buying an Ubisoft game again.
All I heard was "Ubisoft Launches No Money & Staying Broke Mentorship Program"
I'm fairly certain that would count as actionable discrimination in some countries. Excluding people soley based on their gender is literally discrimination.
omg ubisoft really is trying to tank the stock. there is no other explanation.
The next move will be of course to rebrand the company as "Bubisoft."
They’re gonna learn soon enough. Or maybe not
The most underrepresented gender in Ubisoft is good developers
keep doing this job ubisoft, keep destroying the little you have left.
Race or gender doesn't matter they should have hired skilled people.
Damn dude, very good reporting. Concise and informative. I stumbled through the right door on this video.
I’ll never support anything Ubisoft ever again… won’t ruin my day
What if the Ubisoft CEO was set up to be the fall guy to be fired, and then a woman takes up CEO due to this mentorship program, hmm...
Who the hell exactly is going to stare at a screen for hours coding all their games? And if game development is so easy now that you don’t need to know how to code, it’s just one more thing built off the backs of men that women think they did all themselves.
you know there are plenty of women coding stuff, right?
@@r.a.fgattaiguy845 Oh really? Is that why are there programs aimed at convincing women to join the field? Why do they have to limit opportunities for men? They turn men down in favor of women for scholarships/grants/employment opportunities. Where are the "Men in Tech" conferences?
It's because there aren't "plenty." There "may be some." Not a scratch more. You could not be more wrong.
@@St4rTr3v1Ut10n you can become a coder regardless of gender, of course not everyone believes that and that´s why the stuff you mentioned exists, it´s why the paygap exists to begin with
the reason women are being picked more nowadays is because companies are trying too hard to look inclusive
stop being a smartass and go read a book before you make yourself sound even more like an incel
This is getting more and more common.
Playstation University has been doing this since 2014.
Literally everyone: Hey, Ubisoft, could you stop pandering and hiring based exclusively on diversity quotas?
Ubisoft: Roger that. Hiring more people based on diversity quotas.
I want to see some sponsorship initiative that excludes leftard developers like them.
0:49, welp, That's final nail in the ⚰️ for Ubisoft keep virtue signal people don't play games thing going to attract are terminally online brain rot small minority Don't play games instead of hire people of talent who graduated in Graphic Arts college, so Ubisoft we're going to warn you keep virtue signal pay the piper
"We're all about inclusiveness... except if you have a pork sword. You're not invited."- Ubi HR (probably)
I hate myself for this, but I like the nickname. Sounds appropriate
It sounds like I won't be buying any Ubislop games for the foreseeable future.
*slow clap* Congratulations, Ubisoft. You've come all the way back around to discrimination.
You definitely said it right. They will keep on and on hoping the next project will catch and change people. That's religion for you.
From a man:
“WHAT DID I EVER EFFIN DO TO YOU?!”
this really reminds me of that quote from ATLA
"I say what happened, then you say what happened, and then I decide who´s right.
That´s why we call it justice, because it´s just us"
The is the Ubisoft version of the band playing on the deck of the Titanic as it goes down... glug, glug, glug.
Didn't think ubisoft couldn't go Bankrupt even faster but here they are.
let them do whatever they please but when they fail they better keep away from blaming gamers for being "racist","mysagonestic" and "bigots" i heard those words more than my own name lately and they lost meaning, but we all know who they will blame when they fall, they always do
Wondering what Ubisoft stock investors have to say about this
It's like they wanna go out of business lol
ah yes sanctioned discrimination
They are fools that can only keep this stuff up while they have money and reputation. Money can't buy reputation so they are on borrowed time since their reputation is one that nobody trusts.
This mentourship sound like help u get if you are a drug addict or an alchoholic
Haven't bought a Ubishit game in more than 4 years and from this that will not be changing anytime soon.
I hope someone puts a class action lawsuit together for their discriminating mentorship "clubs". Also, of course this is happening at Ubisoft.
Oh, so they've finally decided to drive the final nail into the coffin.
No company, no mentorship. LETS GO!!!
Their stocks are tanking and this is what they come up with? 😐
Stockholders must be crying right now.
"how many times do we have to teach you this lesson, old man?" ahh moment.
Ubisoft is on self delete watch.
Levelling up "Together", by excluding. Nice!
It's clear Ubisoft haven't learned any lessons. 🤦🏻♂️
I hope they go bust so Microsoft can buy them out for pocket change.
I’m surprised that the board of directors haven’t been replaced... seem like their stock prices haven’t fallen enough.
Awesome coverage as always, Vara! You'd think these companies would start realising their DEI woke agenda isn't going to do them any favours, and the "modern audience" they keep talking about DOESN'T EXIST! Concord and Dustborn made that PAINFULLY obvious. Drop the DEI bullshit and get back to making good games! We've had several very recent examples of the kind of success you can have when you focus on the game and not the politics only they care about.
Ubisoft should be sued and reported by the entire community for causing such discrimination.
So they're at the edge of the cliff and instead of breaking they're going full throttle.
Have fun.